SOCIETE BIC: directors' dealings · France · AMF

About SOCIETE BIC

SOCIÉTÉ BIC is a French consumer and industrial company listed on Euronext Paris since 1972 under ISIN FR0000120966. The group traces its origins to Marcel Bich and has spent more than 80 years building one of the world’s most recognizable consumer brands. Its historical positioning is based on a very clear value proposition: simple, reliable, affordable everyday products designed for mass-market use. That approach remains central to BIC’s identity and commercial strategy today. BIC’s business model is organized around three core categories: stationery, lighters and shavers. In stationery, the company is a global benchmark, with iconic products such as the BIC Cristal ballpoint pen, which celebrated its 75th anniversary in 2025. In lighters, BIC has established a long-standing leadership position through standardized, high-volume products recognized for safety and reliability. In shavers, the company serves the disposable and simple systems shaving market, combining large-scale industrial production with a strong emphasis on quality control and product consistency. BIC also highlights ongoing innovation, including new product extensions, refillable solutions and design improvements across its portfolio. Geographically, BIC has a broad global footprint, with products sold in more than 160 countries. Its commercial reach is supported by a diversified manufacturing and logistics network spanning several regions, allowing the group to serve both mature and emerging markets efficiently. This international setup is an important part of BIC’s competitive advantage, enabling scale, distribution efficiency and consistent product availability at accessible price points. From a market perspective, BIC occupies a distinctive position in global mass-market consumer goods. Its strength lies in brand equity, industrial scale, product simplicity and broad consumer penetration rather than premium positioning. The company also places increasing emphasis on sustainability, promoting durable and responsible design in line with modern consumer expectations and long-term operational resilience. In 2026, the publication of BIC’s 2025 Universal Registration Document underlines the continuity of its financial reporting, governance framework and ESG disclosures as a mature listed company.