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Celsius Holdings, Inc. Stock: price and insider trades · United States
3 insiders bought €1.6M of shares over the last 90 days, the latest filed 16 Sept 2026.
Celsius Holdings, Inc.: what insiders have been doing
Celsius Holdings, Inc., classified in the Retail & Commerce sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). In the past year (18 October 2025 to 18 October 2026), 76 filings came from 17 insiders.
Only purchases show up on the open market, 9 purchases in all worth €2.8M, filed by 4 insiders. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. The largest single trade was a purchase of €477k by DeSantis Damon, published on 15 September 2026, equal to 0.0074% of the market capitalisation. On the buying side, the filings list 3 senior executives and 1 chief executive among the declarants.
In the case of 7 purchases, another manager of the company was buying within the same 30 days. Purchases made close together by different insiders form what is called a cluster. The most recent open-market purchase was published on 16 September 2026, 32 days ago. Filings reach the SEC (Form 4) feed a median of 4 days after the trade. The legal deadline for a Form 4 is two business days after the transaction.
For context, the typical company on the same exchange (median of 5,810 companies) published 19 filings over the same period, against 76 filings here. Our records for Celsius Holdings, Inc. go back to 2021, with 9 purchases and 76 sales on the open market in total. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists net income at 108.0 m USD.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Dick's Sporting Goods, Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
422
Thresholds
n/a
Buy Volume
€3M
9 ops. · all time
Sell Volume
€968M
76 ops. · all time
Who traded when
BuySaleJohn Fieldly2 buys3 sales
William H. Milmoe5 sales
Hal Kravitz3 buys
Jarrod Langhans3 sales
Damon DeSantis2 buys
Dean DeSantis2 sales
+4 other insiders
Since the insiders bought
- +2.9%Entry US$27.22 · Close 15 Oct 2026 US$28.01
- -11.5%Entry US$31.65 · Close 15 Oct 2026 US$28.01
- -11.5%Entry US$31.65 · Close 15 Oct 2026 US$28.01
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Celsius Holdings, Inc. Buy (bullish), based on 21 analysts. Average price target: US$41.90.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 16,040 of 24,148 companies
40.9
score / 100
Value36
Quality46
FCF yld4.5%
Earn yld0.9%
EV/EBITDA38.4x
ROE5.1%
Gross mgn50%
Net mgn2.5%
Debt/EBITDA3.3x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$27.17
Analyst consensus
21 analystsBuy
US$26.00Target US$41.90(+54%)US$64.00
Income statement
RevenueUS$2.5B
Gross profitUS$1.3B50% margin
EBITDAUS$203.5M8% margin
Net incomeUS$63.8M4.2% margin
Valuation
PER (trailing)123.5x
PER (forward)15.9x
P/Book5.7x
Beta1.00
Balance sheet & cash
Market capUS$6.9B
Total debtUS$669.9M
Free Cash FlowUS$323.4M
Debt / Equity23%
Profitability & ownership
ROE5.1%
ROA8.9%
% insiders28.9%
% institutions74.6%
Last declaration on 16 September 2026
Declarations422 total
12,000 shares@ US$28.000.0045% mcap1.7% of flowCommon Stock, $0.001 par value per shareSEC:0001628280-26-062134:0
Canonical exit: 14 Dec 2026 (T+90)
20,000 shares@ US$27.650.0074% mcap55.2% of flowCommon Stock, $0.001 par value per shareSEC:0001628280-26-062057:0
Canonical exit: 13 Dec 2026 (T+90)
16,000 shares@ US$27.950.0060% mcap44.8% of flowCommon Stock, $0.001 par value per shareSEC:0001628280-26-062057:1
Canonical exit: 14 Dec 2026 (T+90)
18,000 shares@ US$27.43570.0065% mcap0.6% of flowCommon Stock, $0.001 par value per shareSEC:0001628280-26-061406:0
Canonical exit: 9 Dec 2026 (T+90)
3,812 shares@ US$27.770.0014% mcap100.0% of flowCommon Stock, $0.001 par value per shareSEC:0001628280-26-055828:0
150,000 shares@ US$46.25270.093% mcap1.1% of flowCommon StockSEC:0001829126-26-008284:1
150,000 shares@ US$46.25270.093% mcap0.8% of flowCommon StockSEC:0001829126-26-008285:1
150,000 shares@ US$46.25270.093% mcap0.9% of flowCommon StockSEC:0001829126-26-008283:0
150,000 shares@ US$46.25270.093% mcap0.9% of flowCommon StockSEC:0001829126-26-008283:1
150,000 shares@ US$46.25270.093% mcap1.1% of flowCommon StockSEC:0001829126-26-008284:0
150,000 shares@ US$46.25270.093% mcap0.8% of flowCommon StockSEC:0001829126-26-008285:0
150,000 shares@ US$46.25270.094% mcap0.9% of flowCommon StockSEC:0001829126-26-008122:1
150,000 shares@ US$46.25270.093% mcap0.9% of flowCommon StockSEC:0001829126-26-008122:2
150,000 shares@ US$46.25270.094% mcap0.8% of flowCommon StockSEC:0001829126-26-008124:1
150,000 shares@ US$46.25270.094% mcap1.1% of flowCommon StockSEC:0001829126-26-008123:0
150,000 shares@ US$46.25270.094% mcap0.8% of flowCommon StockSEC:0001829126-26-008124:0
150,000 shares@ US$46.25270.094% mcap1.1% of flowCommon StockSEC:0001829126-26-008123:1
150,000 shares@ US$46.25270.093% mcap1.1% of flowCommon StockSEC:0001829126-26-008123:2
150,000 shares@ US$46.25270.093% mcap0.8% of flowCommon StockSEC:0001829126-26-008124:2
150,000 shares@ US$46.25270.094% mcap0.9% of flowCommon StockSEC:0001829126-26-008122:0
150,000 shares@ US$46.25270.094% mcap0.9% of flowCommon StockSEC:0001829126-26-007900:0
150,000 shares@ US$46.25270.094% mcap0.9% of flowCommon StockSEC:0001829126-26-007900:1
150,000 shares@ US$46.25270.094% mcap1.1% of flowCommon StockSEC:0001829126-26-007901:0
150,000 shares@ US$46.25270.094% mcap0.9% of flowCommon StockSEC:0001829126-26-007900:2
150,000 shares@ US$46.25270.094% mcap1.1% of flowCommon StockSEC:0001829126-26-007901:1
25 of 422 declarations
About Celsius Holdings, Inc.
Celsius Holdings, Inc. is a U.S.-listed company on the NASDAQ market in the United States, focused on functional beverages with an emphasis on energy, hydration, and wellness. Founded in 2004 and headquartered in Boca Raton, Florida, the company built its identity around its flagship CELSIUS brand, which has become one of the best-known names in the “better-for-you” energy drink category. That positioning matters: Celsius is not simply selling a traditional stimulant beverage, but a portfolio designed to appeal to consumers seeking zero-sugar, fitness-oriented, and lifestyle-aligned refreshment. Over time, the company has broadened beyond its original brand to build a more diversified platform and create additional growth vectors.
Today, Celsius Holdings markets multiple brands and product formats, including CELSIUS, Alani Nu, and Rockstar Energy in certain geographies, alongside sub-lines such as CELSIUS ESSENTIALS and CELSIUS Hydration. Its offering spans ready-to-drink energy beverages, hydration powders, on-the-go sticks, and other nutrition and wellness products. This portfolio gives the company exposure to several consumption occasions, from pre-workout and daily energy to hydration and recovery. From an equity-investment perspective, that breadth is important because it reduces dependence on a single SKU family and helps the company participate in several adjacent subcategories within functional drinks.
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Competitively, Celsius operates in a highly contested market dominated by global beverage leaders and a number of strong niche brands. Its key advantages are brand momentum, product innovation, and distribution scale. The strategic relationship with PepsiCo is particularly significant because it strengthens Celsius Holdings’ access to U.S. and Canadian distribution, improves retail execution, and supports broader commercial reach. In 2025, the company highlighted the transition of Alani Nu into the PepsiCo distribution system, while Celsius Holdings also acquired the Rockstar Energy brand in the U.S. and Canada, broadening its portfolio and reinforcing its position in the energy segment.
Internationally, Celsius Holdings has a presence beyond the United States, with activity in North America and select other markets. Recent milestones point to a company in transition from a single-brand growth story to a multi-brand functional-beverage platform: the Alani Nu integration, the Rockstar acquisition in North America, and the enhanced PepsiCo partnership all suggest a stronger long-term go-to-market model. For investors, Celsius Holdings remains a growth-oriented consumer name tied to the structural expansion of functional beverages, but it also faces meaningful competitive intensity and execution risk in a fast-moving category.
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