geoffroy bich

About geoffroy bich

Geoffroy Bich is a senior executive linked to Société BIC, where he currently serves as a Board Director. He is part of the founding family’s third generation involved in the governance of the company, giving him a particularly deep understanding of BIC’s history, brands, and strategic priorities. According to BIC’s 2024 Universal Registration Document, he has been a director since 2018 and built his career within the group after an early experience in management consulting at Deloitte. He joined BIC in 2003 and, over more than two decades, held regional and global responsibilities across business development, human resources, marketing, innovation, and global operations. Throughout his career, Geoffroy Bich has contributed to several major strategic initiatives within the company. These include the launch of new product lines, the growth of BIC’s business in Brazil and Africa, entry into new markets, and the turnaround of BIC’s Asian operations. This track record highlights a leadership profile combining international growth, operational execution, and market adaptation. His career also reflects exposure to cross-functional priorities such as innovation, commercial development, and talent management, which is particularly valuable in a global consumer goods group. Within BIC’s corporate governance framework, his board role reflects both continuity and stewardship. As a member of the family that created and developed the company, he represents the long-term entrepreneurial tradition behind the brand while supporting BIC’s evolution toward more responsible and sustainable growth. His long internal experience, strong knowledge of international markets, and close connection to the company’s heritage make him an important figure in BIC’s leadership ecosystem.