Estate of Bruno Bich

About Estate of Bruno Bich

Bruno Bich (1946–2021) held a pivotal position in the history of SOCIÉTÉ BIC, the company founded by his father, Marcel Bich. As a member of the founding family, he devoted his entire professional life to BIC and became one of the key figures behind the group’s long-term strategic continuity. Official company communications state that he served as Chairman and Chief Executive Officer from 1993 to 2006, then as Chairman of the Board of Directors until 2018. BIC also notes that he was briefly reinstated as Chief Executive Officer in 2016 as part of a governance transition. Before leading the group, Bruno Bich rose through the organization and helped develop BIC’s North American business, giving him deep operational knowledge of consumer goods, international markets, and large-scale brand management. His internal progression reflects a hands-on understanding of the company’s business model and a strong grasp of how to sustain a global consumer brand built on simplicity, reliability, and volume distribution. As group leader, he oversaw BIC during a period of continued international growth and reinforced the company’s focus on products designed for everyday use and broad accessibility. Beyond business results, BIC emphasizes that Bruno Bich shaped the company’s values through a human and entrepreneurial leadership style. He was known for placing employees, customers, and consumers at the center of the business model, while supporting the transmission of the family legacy across generations. His broader engagement included board roles at other global companies and involvement with educational and philanthropic institutions, underscoring a governance profile that combined industrial leadership, stewardship, and public-minded commitment. Decorated as a Chevalier of the Legion of Honour in 2006, he is remembered as a long-tenured executive who helped sustain BIC’s identity while strengthening its international reach.