BVGO GST 12 Trust

About BVGO GST 12 Trust

Gonzalve Bich is a key figure in the governance of Société BIC, the French industrial group best known for stationery, lighters and shavers. As a director and Chief Executive Officer of Société BIC, he represented both managerial continuity and the family legacy of one of France’s most recognizable listed companies. He is the third generation of the Bich family to hold top executive responsibility, reflecting the long-term stewardship that has shaped BIC’s identity for decades. His career at BIC began in 2003, when he joined BIC Asia and spent several years helping develop the regional business. He later moved through a range of operational and leadership roles across the group before being appointed Chief Operating Officer in 2016 and Chief Executive Officer in 2018. During his tenure, he led a significant transformation agenda centered on industrial simplification, innovation, portfolio management and stronger execution. In 2020, he introduced the Horizon strategic plan, designed to accelerate global growth, improve operational efficiency and strengthen value creation for shareholders and other stakeholders. Under his leadership, BIC increased its innovation rate, streamlined its manufacturing footprint and pursued targeted acquisitions to broaden the group’s growth profile. He also placed sustainability at the core of the corporate strategy, linking business performance with commitments on plastic reduction, education and broader social impact. His leadership style combined disciplined execution with a strong emphasis on brand heritage, consumer relevance and long-term competitiveness. Recent AMF-related disclosures and trust-linked shareholding references also underline his continued significance in BIC’s ownership and governance ecosystem.