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No insider purchase over the last 90 days. The latest was filed 23 Mar 2026.
Accor: what insiders have been doing
This page follows insider dealings at Accor as filed with AMF, a company from the Retail sector based in Issy-les-Moulineaux, France. The group dates from 1967. Its latest reported headcount is 19,198 employees (2023). Over the twelve months to 18 October 2026, 4 filings were filed, from 2 insiders.
Open-market activity splits into 2 purchases totalling €421k and 2 sales totalling €1.3M; 2 insiders sit on the buying side and 1 insider on the selling side. Netting one side against the other leaves €919k of net selling. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. On the buying side, the filings list 1 board member and 1 chief executive among the declarants. One trade stands out by size: a sale of €840k from Paul DUBRULE, disclosed on 11 March 2026, or 0.0080% of market capitalisation.
The last purchase on record was published on 23 March 2026, which is 208 days ago. The median gap between a trade and its publication by AMF is 3 days. The legal deadline for notifying a trade is three business days (MAR article 19).
Compared with its exchange (316 companies, median 6 filings), a count of 4 filings is below the norm. Since 2021, the database holds 17 purchases and 57 sales by insiders of the company.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Celsius Holdings, Inc. Every figure here comes from the filings published by AMF and describes the past, not future prices; it is not investment advice.
Insider Decl.
74
Thresholds
n/a
Buy Volume
€8M
17 ops. · all time
Sell Volume
€95M
57 ops. · all time
Who traded when
BuySalePaul DUBRULE6 buys20 sales
Montfalcon S.A.7 sales
Gerard PELISSON1 sale
Katherine Fleming1 buy
Montfalcon S.A. SA1 buy
Since the insiders bought
- +9.8%Entry €41.32 · Close 13 Oct 2026 €45.35
- -7.0%Entry €48.78 · Close 13 Oct 2026 €45.35
- +22.3%Entry €36.50 · Close at T+365 €44.65
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Accor Buy (bullish), based on 17 analysts. Average price target: €55.24.
Fundamental score
Ranked 10,783 of 24,148 companies
54.3
score / 100
Value55
Quality54
FCF yld5.7%
Earn yld3.6%
EV/EBITDA13.2x
ROE8.0%
Gross mgn52%
Net mgn6.8%
Debt/EBITDA3.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
€45.45
Analyst consensus
17 analystsBuy
€41.00Target €55.24(+22%)€70.00
Income statement
Revenue€5.6B
Gross profit€2.9B52% margin
EBITDA€1.1B20% margin
Net income€385.0M5.8% margin
Valuation
PER (trailing)39.9x
PER (forward)17.2x
P/Book3.5x
Beta0.88
Balance sheet & cash
Market cap€10.4B
Total debt€4.3B
Free Cash Flow€613.0M
Debt / Equity107%
Profitability & ownership
ROE8.0%
ROA4.6%
% insiders1.3%
% institutions71.1%
Last declaration on 1 July 2026
Declarations74 total
10,000 shares@ €50.000.0047% mcap3.6% of flowActionEuronext ParisISIN FR00001204042026DD1124055
10,000 shares@ €37.92370.0036% mcap2.7% of flowActionERFQ, AQEU, XPAR, CEUX, TQEX, EUCC, XTXE, JNSIISIN FR00001204042026DD1102316
Canonical exit: 17 Jun 2026 (T+90)
20,000 shares@ €42.000.0080% mcap6.0% of flowActionEuronext ParisISIN FR00001204042026DD1100040
1,000 shares@ €41.783100.0% of flowActionEuronext ParisISIN FR00001204042026DD1092806
Canonical exit: 14 Dec 2025 (T+90)
33,000 shares@ €40.885513.1% of flowActionXPAR, CEUX, TQEX, GSEI, HREU, EUCC, XTXE, AQEU, SGMV, TOWRISIN FR00001204042025DD1056750
40.886 shares@ €10,000.002.9% of flowActionXPAR, CEUX, TQEX, GSEI, HREU, EUCC, XTXE, AQEU, SGMV, TOWRISIN FR00001204042025DD1056753
32,000 shares@ €40.947512.8% of flowActionXPAR,TQEX, CEUX, GSEI, BEUP, EUCC, HREU, AQEU, XTXE, CEUDISIN FR00001204042025DD1056756
10,000 shares@ €40.94752.9% of flowActionXPAR,TQEX, CEUX, GSEI, BEUP, EUCC, HREU, AQEU, XTXE, CEUDISIN FR00001204042025DD1056759
3,043 shares@ €41.000.2% of flowActionEuronext ParisISIN FR00001204042025DD1056718
33,000 shares@ €40.942913.1% of flowActionXPAR, TOWR, CEUX, GSEI, TQEX, AQEU, SGMV, CEUD, BEUP, AQEA, EUCCISIN FR00001204042025DD1056546
10,000 shares@ €41.10012.9% of flowActionXPAR, CEUX, TQEX, TQEA, GSEI, AQEU, BEUP, AQEA, SGMV, AQEDISIN FR00001204042025DD1056434
10,000 shares@ €40.94292.9% of flowActionXPAR, TOWR, CEUX, GSEI, TQEX, AQEU, SGMV, CEUD, BEUP, AQEA, EUCCISIN FR00001204042025DD1056436
33,000 shares@ €41.100113.2% of flowActionXPAR, CEUX, TQEX, TQEA, GSEI, AQEU, BEUP, AQEA, SGMV, AQEDISIN FR00001204042025DD1056437
10,000 shares@ €42.03883.0% of flowActionAQEA, AQEU, BEUP, CEUD, CEUX, EUCC, GSEI, HREU, TQEA, TQEX, XPARISIN FR00001204042025DD1056209
33,000 shares@ €42.038813.5% of flowActionAQEA, AQEU, BEUP, CEUD, CEUX, EUCC, GSEI, HREU, TQEA, TQEX, XPARISIN FR00001204042025DD1056210
10,000 shares@ €42.33533.0% of flowActionEuronext ParisISIN FR00001204042025DD1055559
33,000 shares@ €42.335313.6% of flowActionEuronext ParisISIN FR00001204042025DD1055557
10,000 shares@ €42.88863.1% of flowActionEuronext ParisISIN FR00001204042025DD1055482
33,000 shares@ €42.888613.8% of flowActionEuronext ParisISIN FR00001204042025DD1055425
10,000 shares@ €41.923.0% of flowActionEuronext ParisISIN FR00001204042025DD1052738
Canonical exit: 3 Nov 2025 (T+90)
10,000 shares@ €42.40293.0% of flowActionEuronext ParisISIN FR00001204042025DD1051791
Canonical exit: 2 Nov 2025 (T+90)
10,000 shares@ €47.223.4% of flowActionEuronext ParisISIN FR00001204042025DD1037371
10,000 shares@ €47.503.4% of flowActionEuronext ParisISIN FR00001204042025DD1037377
10,000 shares@ €37.812.7% of flowActionEuronext ParisISIN FR00001204042025DD1030360
Canonical exit: 3 Jul 2025 (T+90)
10,000 shares@ €41.2015.8% of flowActionEuronext Access ParisISIN FR00001204042025DD1029937
Canonical exit: 2 Jul 2025 (T+90)
25 of 74 declarations
About Accor
Accor is a leading global hospitality group listed on Euronext Paris under ISIN FR0000120404. Founded in France in 1967, the company has grown into one of the world’s most recognized hotel operators, with a presence in more than 110 countries. Its business model is built around a highly diversified portfolio of more than 45 brands spanning luxury, premium, midscale and economy segments, as well as Lifestyle activities through Ennismore. As of the end of 2025, Accor reported more than 5,800 hotels and resorts worldwide, alongside related services such as food and beverage, wellness, and flexible workspaces.
From a historical perspective, Accor was shaped by the combination and expansion of multiple hospitality brands and capabilities, ultimately creating a global platform focused on brand management, distribution and hotel operations. Over time, the group has strengthened an asset-light strategy, with franchising and hotel management agreements playing a central role. According to its 2024 Universal Registration Document, management and franchise agreements represented 96% of hotels in the Economy segment, 98% in Midscale, 97% in Premium, 100% in Lifestyle and 99% in Luxury. This model reduces capital intensity and supports scalable growth.
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Accor’s business is organized into four main commercial families: Luxury & Lifestyle, Premium, Midscale and Economy. The group markets a broad range of hotel concepts and experiences designed to address business travel, leisure travel, upscale stays, extended-stay demand and immersive hospitality experiences. Its competitive strengths lie in brand recognition, network scale, international development capabilities and balanced geographic diversification across Europe, Asia-Pacific, the Middle East, Africa and the Americas.
Operationally, Accor has continued to deliver resilient performance. In the first half of 2025, the group generated revenue of €2.745 billion and reported RevPAR growth of 4.6% year on year. At the end of June 2025, Accor’s portfolio comprised 854,695 rooms across 5,740 hotels, with a pipeline of more than 241,000 rooms. These figures underscore Accor’s position as a global hospitality leader, combining organic growth, network expansion and long-term value creation.
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