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Williams Sonoma Inc Stock: price and insider trades · United States
Williams Sonoma Inc: what insiders have been doing
Williams Sonoma Inc, founded in 1983, is a Retail & Commerce company based in San Francisco, United States. Its directors and officers file their transactions with SEC (Form 4). 16 insiders have disclosed 91 filings since 18 October 2025.
The flow runs one way only: 39 sales worth €23.8M, from 4 insiders, and no purchase. Alber Laura filed the largest sale, €3.3M, on 17 July 2026, which represents 0.014% of the company's market value.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. The legal deadline for a Form 4 is two business days after the transaction. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
For context, the typical company on the same exchange (median of 5,458 companies) published 22 filings over the same period, against 91 filings here. Our records for Williams Sonoma Inc go back to 2021, with no purchases and 101 sales on the open market in total. In its latest annual report filed with the SEC (10-K, fiscal year ended 1 February 2026), the company reported revenue of 7.81 bn USD and net income of 1.09 bn USD, with a dividend of 2.64 USD per share.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
320
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€86M
101 ops. · all time
Who traded when
BuySaleJeffrey Howie24 sales
Laura Alber21 sales
Karalyn Yearout8 sales
Anne A. Finucane2 sales
King David Randolph1 sale
Analyst consensus: bullish or bearish?
Analysts rate Williams Sonoma Inc Buy (bullish), based on 20 analysts. Average price target: US$246.35.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 6,773 of 24,161 companies
62.5
score / 100
Value47
Quality78
FCF yld3.6%
Earn yld3.7%
EV/EBITDA18.8x
ROE55%
Gross mgn46%
Net mgn14%
Debt/EBITDA0.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$250.16
Analyst consensus
20 analystsBuy
US$151.00Target US$246.35(-2%)US$280.00
Income statement
RevenueUS$7.8B
Gross profitUS$3.6B46% margin
EBITDAUS$1.6B21% margin
Net incomeUS$1.1B14.7% margin
Valuation
PER (trailing)25.7x
PER (forward)23.8x
P/Book13.8x
Beta1.47
Balance sheet & cash
Market capUS$29.5B
Total debtUS$1.5B
Free Cash FlowUS$1.1B
Debt / Equity71%
Profitability & ownership
ROE55.0%
ROA16.6%
% insiders1.1%
% institutions98.7%
Last declaration on 16 October 2026
Declarations320 total
794 shares@ US$252.13590.0007% mcap100.0% of flowCommonSEC144:0001628280-26-066058
780 shares@ US$252.120.0007% mcap98.2% of flowCommon StockSEC:0000719955-26-000221:0
14 shares@ US$253.110.0000% mcap1.8% of flowCommon StockSEC:0000719955-26-000221:1
522 shares@ US$239.360.0005% mcap5.4% of flowCommon StockSEC:0000719955-26-000216:0
522 shares@ US$239.0021.2% of flowCommonSEC144:0001950047-26-010146
7,734 shares@ US$221.180.0063% mcap1.3% of flowCommon StockSEC:0000719955-26-000212:2
11,606 shares@ US$222.240.0094% mcap1.9% of flowCommon StockSEC:0000719955-26-000212:3
2,382 shares@ US$222.860.0019% mcap0.4% of flowCommon StockSEC:0000719955-26-000212:4
4,710 shares@ US$219.170.0038% mcap0.8% of flowCommon StockSEC:0000719955-26-000212:0
8,568 shares@ US$220.480.0069% mcap1.4% of flowCommon StockSEC:0000719955-26-000212:1
585 shares@ US$217.390.0005% mcap3.7% of flowCommon StockSEC:0000719955-26-000214:0
362 shares@ US$220.560.0003% mcap2.3% of flowCommon StockSEC:0000719955-26-000214:3
420 shares@ US$221.630.0003% mcap2.7% of flowCommon StockSEC:0000719955-26-000214:4
635 shares@ US$222.530.0005% mcap4.1% of flowCommon StockSEC:0000719955-26-000214:5
186 shares@ US$223.830.0002% mcap1.2% of flowCommon StockSEC:0000719955-26-000214:6
252 shares@ US$224.420.0002% mcap1.6% of flowCommon StockSEC:0000719955-26-000214:7
403 shares@ US$218.120.0003% mcap2.6% of flowCommon StockSEC:0000719955-26-000214:1
202 shares@ US$219.190.0002% mcap1.3% of flowCommon StockSEC:0000719955-26-000214:2
35,000 shares@ US$221.1594100.0% of flowCOMMON STOCKSEC144:0001628280-26-062283
3,045 shares@ US$218.200.040% mcap100.0% of flowCommon StockSEC144:0001958244-26-000612
6,984 shares0Common StockSEC:0000719955-26-000210:0
3,939 shares@ US$226.230.0032% mcap25.7% of flowCommon StockSEC:0000719955-26-000210:1
21,024 shares@ US$233.8250.018% mcap48.8% of flowCommonSEC144:0001949846-26-000554
522 shares@ US$246.390.0005% mcap5.7% of flowCommon StockSEC:0000719955-26-000196:0
522 shares@ US$246.890.0078% mcap27.1% of flowCommonSEC144:0001950047-26-007807
25 of 320 declarations
About Williams Sonoma Inc
Williams-Sonoma, Inc. (ticker WSM) is a major U.S. specialty retailer focused on home products and listed on the NYSE in the United States. The company describes itself as the world’s largest digital-first, design-led, and sustainable home retailer. Its business model is built around a multi-brand platform that spans kitchenware, furniture, décor, textiles, gifts, and home accessories. Core banners include Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow. These brands are sold through a combination of e-commerce, catalogs, physical stores, and business-to-business channels, giving the group a broad omnichannel footprint.
The company’s origin dates back to 1956, when founder Chuck Williams opened a first store in Sonoma, California, selling French cookware and other high-quality kitchen tools that were hard to find in the United States. That entrepreneurial starting point eventually evolved into a diversified home-retail platform. Williams-Sonoma is headquartered in San Francisco, California, which anchors the group in one of the most important U.S. centers for retail, technology, and digital commerce talent.
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From a competitive standpoint, Williams-Sonoma holds a strong position in the premium and upper-premium home furnishings market. Its differentiation lies in brand segmentation, product design, customer service, and merchandising discipline. Rather than relying on a single format, the company addresses distinct consumer occasions and lifestyles: culinary enthusiasts, family-oriented households, design-conscious furniture shoppers, and gift buyers. This brand architecture helps the company compete against other specialty retailers as well as larger mass-market chains, while preserving a more aspirational positioning.
Geographically, the group operates in the United States, Puerto Rico, Canada, Australia, and the United Kingdom, and it also has unaffiliated franchisees in Mexico, South Korea, India, and the Philippines. Recent disclosures indicate that the company entered fiscal 2026 from a position of operational strength, after reporting solid fiscal 2025 results in February 2026. Management highlighted continued momentum in several banners, including Williams Sonoma, West Elm, and Pottery Barn Kids and Teen, while also navigating a backdrop of consumer caution, shipping and supply-chain normalization, and tariff-related uncertainty. For investors, WSM remains a quality consumer-discretionary name tied to housing-related spending, remodeling activity, and the health of the U.S. consumer, with a business model that is more resilient than many single-brand retailers.
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