Wheels Up Experience Inc.: directors' dealings · United States · SEC (Form 4)

About Wheels Up Experience Inc.

Wheels Up Experience Inc. is a U.S.-based private aviation company listed on the NYSE under the ticker UP, serving a premium travel clientele primarily in the United States. Founded in 2013 by Kenny Dichter, the company originally built its reputation on a membership-based access model for private aviation and has since evolved into a broader, more integrated aviation platform. Its headquarters are in Atlanta, Georgia, and its business sits firmly in the high-end travel and aviation services niche rather than in mass-market commercial air transport. ([investors.wheelsup.com](https://investors.wheelsup.com/news/news-details/2021/Wheels-Up-The-Leading-Brand-In-Private-Aviation-Announces-Plans-To-Become-Publicly-Traded-Via-SPAC-Merger-With-Aspirational-Consumer-Lifestyle-Corp/default.aspx?utm_source=openai)) Operationally, Wheels Up offers a multi-layered product suite that includes private memberships, on-demand charter, group charter, hybrid private-commercial itineraries, and cargo services. The company also highlights a controlled fleet that includes Phenom and Challenger aircraft, while supplementing that fleet with a global network of safety-vetted charter operators. This structure positions Wheels Up as a full-service private aviation platform, not merely a jet broker or a single-fleet operator. ([investors.wheelsup.com](https://investors.wheelsup.com/overview?utm_source=openai)) From a competitive standpoint, the company’s differentiation lies in convenience, service personalization, and its strategic partnership with Delta Air Lines. Wheels Up has recently unified its customer offerings under a single brand and commercial model, giving clients one dedicated team to manage membership, charter, group travel, and hybrid itineraries. In 2025, it also launched the Signature Membership, aimed at deepening relationships with high-value individual and corporate customers. ([investors.wheelsup.com](https://investors.wheelsup.com/news/news-details/2026/Wheels-Up-Introduces-a-Seamless-Concierge-Level-Customer-Engagement-Model-Under-a-Single-Brand/default.aspx?utm_source=openai)) Recent developments have been material. In February 2026, Wheels Up reported full-year 2025 results and said it achieved a significant improvement in net loss as well as its first-ever positive Adjusted EBITDAR, supported by fleet transition benefits and cost-reduction measures. The company also continued to modernize its fleet through sale-leaseback activity, aircraft sales, and broader efficiency initiatives. At the same time, it received an NYSE notice in 2025 regarding non-compliance with the exchange’s minimum share-price requirement of $1.00, underscoring that the turnaround remains highly execution-dependent. ([investors.wheelsup.com](https://investors.wheelsup.com/news/news-details/2026/Wheels-Up-Announces-Fourth-Quarter-Results/default.aspx?utm_source=openai)) For international investors, Wheels Up is best viewed as a transformation story in premium transportation: a well-known brand with an expanding service stack and strategic Delta linkage, but still a financially fragile situation where profitability, fleet utilization, and continued NYSE compliance remain the key variables to watch. ([investors.wheelsup.com](https://investors.wheelsup.com/news/news-details/2026/Wheels-Up-Announces-Fourth-Quarter-Results/default.aspx?utm_source=openai))