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1 insider bought €58k of shares over the last 90 days, the latest filed 10 Aug 2026.
WH Smith PLC: what insiders have been doing
Every trade that managers of WH Smith PLC disclose to RNS (LSE) is tracked on this page. The company sits in the Retail sector and is based in Swindon, United Kingdom. It was founded in 1792. Between 18 October 2025 and 18 October 2026, 8 insiders published 18 filings.
On the market, 4 insiders bought (6 purchases totalling €537k) while 2 insiders sold (2 sales totalling €149k). Netting one side against the other leaves €388k of net buying. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. Among those who bought: 2 board members, 1 finance chief and 1 chief executive. The largest single trade was a purchase of €195k by Max Izzard, published on 29 January 2026.
For context, the typical company on the same exchange (median of 833 companies) published 6 filings over the same period, against 18 filings here. The full history, which starts in 2023, counts 10 purchases against 6 sales.
In the case of 2 purchases, another manager of the company was buying within the same 30 days. When several insiders buy within a few weeks of each other, analysts speak of a cluster purchase. The latest purchase dates back some time: it was published 110 days ago, on 29 June 2026. Typically, a trade is published a median of 1 day after it takes place. The regulation allows three business days to notify a trade (UK MAR).
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Celsius Holdings, Inc. Source: insider filings from RNS (LSE). Past trades are no guide to future returns.
Insider Decl.
58
Thresholds
n/a
Buy Volume
€596,393
10 ops. · all time
Sell Volume
€700,684
6 ops. · all time
Who traded when
BuySaleMax Izzard2 buys1 sale
Helen Rose2 buys
Simon Emeny2 buys
Annette Court1 buy
Carl Cowling1 sale
Ian Houghton1 sale
+3 other insiders
Since the insiders bought
- -7.6%Entry £4.05 · Close 09 Oct 2026 £3.74
- -12.5%Entry £5.10 · Close at T+90 £4.46
- -45.8%Entry £6.91 · Close 09 Oct 2026 £3.74
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate WH Smith PLC Buy (bullish), based on 12 analysts. Average price target: £4.38.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 14,975 of 24,148 companies
44.1
score / 100
Value57
Quality31
FCF yld32%
Earn yld-24%
EV/EBITDA8.6x
ROE-15%
Gross mgn57%
Net mgn-9.3%
Debt/EBITDA5.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended August 2025 · cache
£3.73
Analyst consensus
12 analystsBuy
£3.50Target £4.38(+17%)£5.50
Income statement
Revenue£1.6B
Gross profit£889M57% margin
EBITDA£182M12% margin
Net income-£144M-7.7% margin
Valuation
PER (forward)1016.3x
P/Book373.0x
Beta0.96
Balance sheet & cash
Market cap£561.4M
Total debt£945M
Free Cash Flow£195M
Debt / Equity657%
Profitability & ownership
ROE-14.8%
ROA5.3%
% insiders2.0%
% institutions85.2%
Last declaration on 29 June 2026
Declarations58 total
5,000 shares@ £3.9899.9% of flowLondon Stock Exchange, Main Market (XLON)ISIN GB00B2PDGW16RNS:a1d09315-3059-4408-8b26-2018685453a1
Canonical exit: 24 Sept 2026 (T+90)
3.98 shares@ £3.97990.0000% mcap0.1% of flowLondon Stock Exchange, Main Market (XLON)ISIN GB00B2PDGW16RNS:9642174
Canonical exit: 24 Sept 2026 (T+90)
●
0London Stock Exchange, Main Market (XLON)ISIN GB00B2PDGW16RNS:9612216
●
0London Stock Exchange, Main Market (XLON)ISIN GB00B2PDGW16RNS:c6bd839e-3f22-4728-80dc-1da85600d948
25,000 shares@ £6.7555.1% of flowLondon Stock Exchange (XLON)ISIN GB00B2PDGW16RNS:4174c1d5-daed-425c-8b2e-ca5a5bed95d8
Canonical exit: 29 Apr 2026 (T+90)
7,972 shares@ £6.27100.0% of flowLondon Stock Exchange (XLON)ISIN GB00B2PDGW16RNS:a6d6e898-b6ce-4d2b-a1f9-e7759300fe50
Canonical exit: 8 Apr 2026 (T+90)
1,704 shares@ £6.373.5% of flowOutside a trading venueISIN GB00B2PDGW16RNS:7b83fdc9-7a58-4eee-a1ed-2d7751565290-1
18,864 shares@ £6.3286.7% of flowOutside a trading venueISIN GB00B2PDGW16RNS:7b83fdc9-7a58-4eee-a1ed-2d7751565290-3
3,625 shares0Outside a trading venueISIN GB00B2PDGW16RNS:7b83fdc9-7a58-4eee-a1ed-2d7751565290-0
40,035 shares0Outside a trading venueISIN GB00B2PDGW16RNS:7b83fdc9-7a58-4eee-a1ed-2d7751565290-2
236,716 shares0Outside a trading venueISIN GB00B2PDGW16RNS:eb505040-4102-4eca-964e-e1c68628ab49-0
276,169 shares0Outside a trading venueISIN GB00B2PDGW16RNS:eb505040-4102-4eca-964e-e1c68628ab49-1
146,533 shares0Outside a trading venueISIN GB00B2PDGW16RNS:eb505040-4102-4eca-964e-e1c68628ab49-2
118,358 shares0Outside a trading venueISIN GB00B2PDGW16RNS:eb505040-4102-4eca-964e-e1c68628ab49-3
20,000 shares@ £6.4041.4% of flowLondon Stock Exchange (XLON)ISIN GB00B2PDGW16RNS:5e57c0e3-acc3-4b2e-ac07-9602a7cf0b02
Canonical exit: 23 Mar 2026 (T+90)
1,090 shares@ £9.176249.8% of flowLondon Stock Exchange (XLON)ISIN GB00B2PDGW16RNS:5620906
Canonical exit: 15 Jul 2025 (T+90)
13,622 shares@ £12.657765.5% of flowOutside a trading venueISIN GB00B2PDGW16RNS:5441081-3
10,194 shares@ £12.657765.7% of flowOutside a trading venueISIN GB00B2PDGW16RNS:5441081-7
2,812 shares0Outside a trading venueISIN GB00B2PDGW16RNS:5441081-0
12,575 shares0Outside a trading venueISIN GB00B2PDGW16RNS:5441081-1
13,593 shares0Outside a trading venueISIN GB00B2PDGW16RNS:5441081-2
9,591 shares0Outside a trading venueISIN GB00B2PDGW16RNS:5441081-5
25 of 58 declarations
About WH Smith PLC
WH Smith PLC is a British company specializing in the distribution of books, newspapers, and office supplies. It primarily operates in airports, train stations, and retail stores in the UK.
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