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No insider purchase over the last 90 days. The latest was filed 07 Mar 2022.
TripAdvisor, Inc.: what insiders have been doing
TripAdvisor, Inc., founded in 2000, is a Retail company based in Needham, United States. Its latest reported headcount is 3 employees (2025). Its directors and officers file their transactions with SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for TripAdvisor, Inc. logged 82 filings by 12 insiders.
There is no open-market purchase to report; the filings show 6 sales worth €578k by 2 insiders. At €232k, the sale published on 12 December 2025 by Dalton Kristen Ann is the largest of the period.
For context, the typical company on the same exchange (median of 5,812 companies) published 19 filings over the same period, against 82 filings here. Looking back to 2016, when coverage begins, insiders filed 2 purchases and 15 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 1.89 bn USD and net income at 40.0 m USD.
Typically, a trade is published a median of 4 days after it takes place. The legal deadline for a Form 4 is two business days after the transaction. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Celsius Holdings, Inc. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
261
Thresholds
n/a
Buy Volume
€936,688
2 ops. · all time
Sell Volume
€2M
15 ops. · all time
Who traded when
BuySaleAlmir Ambeskovic7 sales
Kristen Ann Dalton2 sales
Seth J. Kalvert1 sale
Since the insiders bought
- -9.7%Entry US$23.08 · Close at T+365 US$20.83
- -54.1%Entry US$43.02 · Close at T+365 US$19.73
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate TripAdvisor, Inc. Hold (neutral), based on 14 analysts. Average price target: US$13.36.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 10,907 of 24,148 companies
54.0
score / 100
Value65
Quality43
FCF yld16%
Earn yld3.8%
EV/EBITDA11.5x
ROE-0.2%
Gross mgn92%
Net mgn2.1%
Debt/EBITDA6.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$8.93
Analyst consensus
14 analystsHold
US$9.00Target US$13.36(+50%)US$21.00
Income statement
RevenueUS$1.9B
Gross profitUS$1.7B92% margin
EBITDAUS$200.4M11% margin
Net incomeUS$40M0.3% margin
Valuation
PER (trailing)89.3x
PER (forward)8.4x
P/Book1.6x
Beta0.86
Balance sheet & cash
Market capUS$1B
Total debtUS$1.3B
Free Cash FlowUS$163M
Debt / Equity135%
Profitability & ownership
ROE-0.2%
ROA1.9%
% insiders1.4%
% institutions124.5%
Last declaration on 4 September 2026
Declarations261 total
8,000 shares@ US$9.450.0079% mcap6.5% of flowCommon StockSEC:0001526520-26-000169:0
2,890 shares@ US$10.970.0033% mcap2.8% of flowCommon StockSEC:0001526520-26-000159:2
964 shares@ US$10.970.0011% mcap0.9% of flowCommon StockSEC:0001526520-26-000159:3
4,192 shares@ US$10.970.0048% mcap4.1% of flowCommon StockSEC:0001526520-26-000159:4
1,399 shares@ US$10.970.0016% mcap1.4% of flowCommon StockSEC:0001526520-26-000159:5
8,324 shares@ US$10.970.0096% mcap3.7% of flowCommon StockSEC:0001526520-26-000167:0
4,025 shares@ US$10.970.0046% mcap1.8% of flowCommon StockSEC:0001526520-26-000167:1
1,699 shares@ US$10.970.0020% mcap0.8% of flowCommon StockSEC:0001526520-26-000167:2
822 shares@ US$10.970.0009% mcap0.4% of flowCommon StockSEC:0001526520-26-000167:3
17,186 shares@ US$10.970.020% mcap7.7% of flowCommon StockSEC:0001526520-26-000167:4
8,310 shares@ US$10.970.0095% mcap3.7% of flowCommon StockSEC:0001526520-26-000167:5
403 shares@ US$10.970.0005% mcap1.2% of flowCommon StockSEC:0001526520-26-000161:1
255 shares@ US$10.970.0003% mcap0.8% of flowCommon StockSEC:0001526520-26-000161:3
4,215 shares@ US$10.970.0048% mcap2.7% of flowCommon StockSEC:0001526520-26-000165:0
2,038 shares@ US$10.970.0023% mcap1.3% of flowCommon StockSEC:0001526520-26-000165:1
3,758 shares@ US$10.970.0043% mcap2.4% of flowCommon StockSEC:0001526520-26-000165:2
1,817 shares@ US$10.970.0021% mcap1.2% of flowCommon StockSEC:0001526520-26-000165:3
7,336 shares@ US$10.970.0084% mcap4.7% of flowCommon StockSEC:0001526520-26-000165:4
3,547 shares@ US$10.970.0041% mcap2.3% of flowCommon StockSEC:0001526520-26-000165:5
4,716 shares@ US$13.460.0066% mcap5.5% of flowCommon StockSEC:0001526520-26-000163:4
2,810 shares@ US$10.970.0032% mcap2.7% of flowCommon StockSEC:0001526520-26-000159:0
938 shares@ US$10.970.0011% mcap0.9% of flowCommon StockSEC:0001526520-26-000159:1
1,370 shares@ US$10.970.0016% mcap4.1% of flowCommon StockSEC:0001526520-26-000161:0
867 shares@ US$10.970.0010% mcap2.6% of flowCommon StockSEC:0001526520-26-000161:2
2,201 shares@ US$10.970.0025% mcap6.7% of flowCommon StockSEC:0001526520-26-000161:4
25 of 261 declarations
About TripAdvisor, Inc.
Tripadvisor, Inc. (ticker TRIP) is a United States-listed company traded on the NASDAQ market and a globally recognized online travel platform. For investors, it should be viewed not simply as a travel review website, but as a digital ecosystem spanning travel inspiration, user-generated content, booking, and ancillary travel services. Its core proposition is to connect travelers with accommodations, restaurants, and activities through a trusted consumer brand, while monetizing traffic through marketplace transactions and advertising-related solutions. ([ir.tripadvisor.com](https://ir.tripadvisor.com/ir-resources/investor-faqs?utm_source=openai))
The company traces its origins to February 2000, when Tripadvisor was founded. It was acquired by IAC in 2004 and later became an independent public company through a spin-off in 2011, when it began trading separately on NASDAQ under the TRIP ticker. Tripadvisor’s headquarters are in Needham, Massachusetts, United States. That gives the business a distinctly American corporate base, even though its customer reach and supplier network are highly international. Over time, the company built one of the best-known consumer brands in travel guidance, largely through its flagship Tripadvisor platform and its extensive review database. ([ir.tripadvisor.com](https://ir.tripadvisor.com/ir-resources/investor-faqs?utm_source=openai))
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Operationally, Tripadvisor has restructured itself into three reportable segments: Experiences, Hotels and Other, and TheFork. Experiences includes Viator and the company’s activities marketplace; Hotels and Other covers the legacy Tripadvisor brand and related travel guidance offerings; and TheFork is the restaurant reservations platform with a strong European footprint. Management now describes the group as an “experiences-led and AI-enabled company,” underscoring a strategic shift toward activities, personalization, and higher-value travel discovery. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001526520/000119312526051281/trip-20251231.htm?utm_source=openai))
From a competitive standpoint, Tripadvisor remains a major global travel brand with meaningful consumer trust, broad user-generated content, and sizable international traffic. Its competitive edge comes from the combination of brand awareness, review depth, and the ability to capture demand across the travel funnel, from inspiration to booking. At the same time, the company operates in a fiercely contested environment alongside online travel agencies, activity-booking specialists, search platforms, and social discovery channels. Key risks include traffic acquisition dependence, changing search-engine algorithms, and pressure from large platform competitors. ([tripadvisor.com](https://www.tripadvisor.com/business/about?utm_source=openai))
Recent corporate developments have been material. In April 2025, Tripadvisor completed its merger with Liberty TripAdvisor, simplifying its capital structure. In November 2025, the company announced operating-model changes aimed at reinforcing its experiences strategy and AI positioning, with an accompanying segment reorganization. In March 2026, Tripadvisor entered into a cooperation agreement with Starboard Value, adding new board members to support value creation initiatives. The company also reported full-year 2025 revenue of roughly $1.9 billion in February 2026, with management highlighting record revenue and strong contributions from marketplace businesses, especially Experiences. ([ir.tripadvisor.com](https://ir.tripadvisor.com/news-releases/news-release-details/tripadvisor-announces-closing-merger-liberty-tripadvisor-and?utm_source=openai))
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