No insider purchase over the last 90 days. The latest was filed 02 Jun 2022.
Every trade that managers of Best Buy Co Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Retail & Commerce sector and is based in Richfield, United States. It was founded in 1966. Between 18 October 2025 and 18 October 2026, 22 insiders published 71 filings.
All open-market trades in the period are sales: 31 sales worth €195.0M, by 7 insiders, with no purchase on record. No amount is published for 4 filings, which the totals therefore leave out. Biggest ticket of the year: €26.8M, sold by Schulze Richard M and made public on 28 October 2025.
Across the 5,811 companies tracked on its exchange, the median is 19 filings; at 71 filings, this issuer sits above that mark. The full history, which starts in 2016, counts 3 purchases against 135 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 January 2026), the company reported revenue of 41.69 bn USD and net income of 1.07 bn USD, with a dividend of 3.80 USD per share.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
+2 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Best Buy Co Inc Hold (neutral), based on 20 analysts. Average price target: US$86.95.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended January 2026 · cache
25 of 343 declarations
Best Buy Co., Inc. is a U.S.-based specialty retailer listed on the NYSE under the ticker BBY, in the United States. For international investors, it is one of the best-known North American omnichannel distributors of consumer technology, offering a broad assortment of electronics, appliances, computing devices, mobile phones, entertainment products and related services. Founded in 1966, the company is headquartered in Richfield, Minnesota, and operates more than 1,000 retail stores across North America, primarily in the United States and Canada. Best Buy reported approximately 82,000 employees and $41.7 billion in revenue in fiscal 2026. ([investors.bestbuy.com](https://www.investors.bestbuy.com/))
Best Buy’s operating model is centered on two reportable segments: Domestic and International. Its core proposition combines physical stores, e-commerce, in-store expertise and technical services. The company sells consumer electronics, computing products, gaming hardware and software, smart home devices, audio equipment, connected appliances and services tied to installation, setup, repair and support. Best Buy is also widely associated with Geek Squad, its service brand for technical support and repairs, which helps deepen customer relationships and increase recurring revenue opportunities beyond hardware sales. In addition, the company highlights repair, trade-in and recycling programs as part of its circular-economy strategy. ([investors.bestbuy.com](https://www.investors.bestbuy.com/))
Historically, Best Buy built its leadership position through a large-format specialty retail model and later evolved into an omnichannel technology retailer. Its competitive advantages include brand recognition, category breadth, supply-chain scale, service capabilities and the ability to integrate digital and store-based customer journeys. The company competes in a highly fragmented environment against online marketplaces, mass merchants, direct-to-consumer brands, telecom operators and other electronics retailers, yet it continues to hold a meaningful position in high-touch technology categories where advice, installation and after-sales service matter. ([investors.bestbuy.com](https://investors.bestbuy.com/News--Events/news/news-details/2026/Best-Buy-Reports-Fourth-Quarter-Results/default.aspx?utm_source=openai))
Recent company developments have focused on growth initiatives and operational discipline. Best Buy has scaled its U.S. digital Marketplace and expanded Best Buy Ads, which management has described as important incremental profit streams. In its latest annual commentary, management said overall market share was at least flat even as consumer demand softened during the holiday quarter. The company also increased its quarterly dividend and provided FY27 guidance. At the same time, Best Buy launched restructuring actions in FY26, including labor and store optimization measures and a restructuring initiative within Best Buy Health. ([investors.bestbuy.com](https://investors.bestbuy.com/News--Events/news/news-details/2026/Best-Buy-Reports-Fourth-Quarter-Results/default.aspx?utm_source=openai))
For French-, Belgian- and Swiss-based investors, BBY can be viewed as a consumer-discretionary retail name with a relatively resilient service base, strong U.S. exposure, and ongoing strategic efforts to diversify earnings through marketplace and advertising monetization. Its performance remains closely linked to U.S. consumer spending, product cycles and competitive intensity, but the company’s omnichannel footprint and service model provide a differentiated position in the market. ([investors.bestbuy.com](https://investors.bestbuy.com/News--Events/news/news-details/2026/Best-Buy-Reports-Fourth-Quarter-Results/default.aspx?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Richfield, United States · Founded: 1966 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| Jan 2026 | 41.69 bn USD | 1.07 bn USD | 5.04 USD | 3.80 USD | 10-K |
| Feb 2025 | 41.53 bn USD | 927.0 m USD | 4.28 USD | 3.76 USD | 10-K |
| Feb 2024 | 43.45 bn USD | 1.24 bn USD | 5.68 USD | 3.68 USD | 10-K |
| Jan 2023 | 46.30 bn USD | 1.42 bn USD | 6.29 USD | 3.52 USD | 10-K |
| Jan 2022 | 51.76 bn USD | 2.45 bn USD | 9.84 USD | 2.80 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.