Societe Anonyme des Bains de MER et du Cercle des Etrangers a Monaco: directors' dealings · France · AMF

About Societe Anonyme des Bains de MER et du Cercle des Etrangers a Monaco

Société Anonyme des Bains de Mer et du Cercle des Étrangers à Monaco, better known as Monte-Carlo Société des Bains de Mer (SBM), is one of the flagship groups of the Principality of Monaco. Founded in 1863 by sovereign ordinance of Prince Charles III, at the initiative of French entrepreneur François Blanc, the company was established to develop gaming and hospitality in Monaco. Its origins are closely tied to the creation of the Monte-Carlo district, built around the Casino de Monte-Carlo and a set of prestigious venues designed to attract an international, affluent clientele. Today, SBM operates as an integrated luxury resort platform spanning casinos, hotels, fine dining, bars and lounges, wellness facilities, beach clubs and event hosting. The group’s portfolio includes landmark assets such as the Casino de Monte-Carlo, Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Café de Paris Monte-Carlo and a wide range of dining and leisure venues associated with the Monte-Carlo lifestyle. The company’s offering is built around premium experiences, combining gaming, hospitality, gastronomy and entertainment within a single destination. SBM holds a strategic position in Monaco’s economy and enjoys exceptional global brand recognition. Its business model is supported by a highly international customer base, a strong heritage effect and a differentiated ultra-premium positioning that is difficult to replicate. The group has also been pursuing ongoing asset upgrades and renovations across parts of its estate, alongside the launch of new concepts intended to strengthen the appeal of the Monte-Carlo resort and broaden its experiential offer. Beyond its core Monaco base, SBM has begun selectively expanding its reach internationally while keeping the Principality as the center of gravity for the brand. This combination of historical depth, iconic real estate, operational know-how and exclusive positioning makes SBM a distinctive player in the global luxury hospitality universe. The group is also notable for its long-standing cultural influence and its role in shaping Monte-Carlo’s reputation as a premier destination for high-end leisure, dining and entertainment.