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2 insiders bought €133.1M of shares over the last 90 days, the latest filed 15 Sept 2026.
SMG Swiss Marketplace Group Holding AG: what insiders have been doing
Every trade that managers of SMG Swiss Marketplace Group Holding AG disclose to SIX SER is tracked on this page. The company sits in the Retail sector and is based in Zurich, Switzerland. The last twelve months, up to 18 October 2026, brought 22 filings signed by 4 insiders.
The record shows 20 purchases on the open market worth €155.5M, made by 4 insiders, against 2 sales worth €221.9M by 2 insiders. The totals exclude 1 filing filed without an amount. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. At €221.8M, the sale published on 15 September 2026 is the largest of the period (7.4% of market cap). Among those who bought: 4 senior executives.
Within a 30-day window, 17 purchases overlapped with buying by a second insider. Purchases made close together by different insiders form what is called a cluster. The last insider purchase was made public on 15 September 2026, 32 days ago. Publication is fast: at least half of the trades appear on SIX SER on the same day. This delay matters because a trade only becomes useful information once it is public.
Across the 178 companies tracked on its exchange, the median is 9 filings; at 22 filings, this issuer sits above that mark. Looking back to 2025, when coverage begins, insiders filed 25 purchases and 2 sales.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Celsius Holdings, Inc. Source: insider filings from SIX SER. Past trades are no guide to future returns.
Key facts
Headquarters: Zurich, Switzerland
Source: Wikidata (CC0).
Insider Decl.
27
Thresholds
n/a
Buy Volume
€158M
25 ops. · all time
Sell Volume
€222M
2 ops. · all time
Who traded when
BuySaleAnonymous (Non-executive member of the board of directors)15 buys
Anonymous (Executive member of the board of directors / member of senior management)6 buys
Anonymous (an executive member of the board of directors / member of senior management)3 buys1 sale
Anonymous (a non-executive member of the board of directors)1 buy1 sale
Since the insiders bought
- Anonymous (a non-executive member of the board of directors)-4.4%Entry CHF 29.60 · Close 15 Oct 2026 CHF 28.30
- Anonymous (Non-executive member of the board of directors)-1.4%Entry CHF 28.70 · Close 15 Oct 2026 CHF 28.30
- Anonymous (Executive member of the board of directors / member of senior management)+8.0%Entry CHF 26.20 · Close 15 Oct 2026 CHF 28.30
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 6,912 of 24,148 companies
62.2
score / 100
Value43
Quality82
FCF yld3.7%
Earn yld2.3%
EV/EBITDA20.3x
ROE11%
Gross mgn·
Net mgn20%
Debt/EBITDA0.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
CHF 27.75
Analyst consensus
10 analysts1.90/5
CHF 32.00Target CHF 41.58(+50%)CHF 52.50
Income statement
RevenueCHF 332M
Gross profitCHF 358.8M108% margin
EBITDACHF 143.7M43% margin
Net incomeCHF 67.7M27.5% margin
Valuation
PER (trailing)27.8x
PER (forward)16.3x
P/Book3.1x
Balance sheet & cash
Market capCHF 2.7B
Total debtCHF 11.8M
Free Cash FlowCHF 106.6M
Debt / Equity27%
Profitability & ownership
ROE11.0%
ROA5.9%
% insiders74.5%
% institutions14.9%
Last declaration on 13 October 2026
Declarations27 total
▼
Anonymous (an executive member of the board of directors / member of senior management)
6,000 shares@ CHF 27.50SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1QAD00036
▲
Anonymous (an executive member of the board of directors / member of senior management)
981,452 shares@ CHF 28.500.98% mcap99.0% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9F000C9
Canonical exit: 14 Dec 2026 (T+90)
7,360,890 shares@ CHF 28.507.36% mcap68.2% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9F00080
3,426,731 shares@ CHF 28.503.43% mcap31.8% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9F000A3
Canonical exit: 14 Dec 2026 (T+90)
▲
Anonymous (an executive member of the board of directors / member of senior management)
10,000 shares@ CHF 28.500.010% mcap1.0% of flowSIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9F000D7
Canonical exit: 14 Dec 2026 (T+90)
1 shares0SIX:https://www.ser-ag.com/en/resources/notifications-market-participants/management-transactions.html#/transaction-details/T1Q9F000E5
Canonical exit: 14 Dec 2026 (T+90)
482 shares@ CHF 28.840.1% of flowISIN CH1484953687SIX:T1Q4E00084
Canonical exit: 13 Jul 2026 (T+90)
250,000 shares@ CHF 27.5032.7% of flowISIN CH1484953687SIX:T1Q3V000B7
Canonical exit: 29 Jun 2026 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
4,000 shares@ CHF 25.924.9% of flowISIN CH1484953687SIX:T1Q3P00074
Canonical exit: 23 Jun 2026 (T+90)
26,371 shares@ CHF 32.78194.1% of flowISIN CH1484953687SIX:T1PCI00033
Canonical exit: 18 Mar 2026 (T+90)
38,151 shares@ CHF 33.13645.9% of flowISIN CH1484953687SIX:T1PCI00025
Canonical exit: 18 Mar 2026 (T+90)
6,849 shares@ CHF 33.10021.1% of flowISIN CH1484953687SIX:T1PCH00050
Canonical exit: 17 Mar 2026 (T+90)
13,144 shares@ CHF 32.29432.0% of flowISIN CH1484953687SIX:T1PCG00086
Canonical exit: 16 Mar 2026 (T+90)
20,000 shares@ CHF 33.26283.1% of flowISIN CH1484953687SIX:T1PCF00088
Canonical exit: 15 Mar 2026 (T+90)
256 shares@ CHF 32.32810.0% of flowISIN CH1484953687SIX:T1PCC000R4
Canonical exit: 12 Mar 2026 (T+90)
47,961 shares@ CHF 32.64887.3% of flowISIN CH1484953687SIX:T1PCB00095
Canonical exit: 11 Mar 2026 (T+90)
30,000 shares@ CHF 33.184.7% of flowISIN CH1484953687SIX:T1PCA00089
Canonical exit: 10 Mar 2026 (T+90)
20,926 shares@ CHF 32.973.2% of flowISIN CH1484953687SIX:T1PC900071
Canonical exit: 9 Mar 2026 (T+90)
25,000 shares@ CHF 31.403.7% of flowISIN CH1484953687SIX:T1PC8000D2
Canonical exit: 8 Mar 2026 (T+90)
186,113 shares@ CHF 31.3127.3% of flowISIN CH1484953687SIX:T1PC500053
Canonical exit: 5 Mar 2026 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
13,750 shares@ CHF 34.7222.2% of flowISIN CH1484953687SIX:T1PBS00067
Canonical exit: 26 Feb 2026 (T+90)
1,393 shares@ CHF 32.30440.2% of flowISIN CH1484953687SIX:T1PBD00051
Canonical exit: 11 Feb 2026 (T+90)
22,470 shares@ CHF 44.254.7% of flowISIN CH1484953687SIX:T1PA2000A8
Canonical exit: 31 Dec 2025 (T+90)
▲
Anonymous (Executive member of the board of directors / member of senior management)
1,100 shares@ CHF 46.002.4% of flowISIN CH1484953687SIX:T1P9J000L8
Canonical exit: 18 Dec 2025 (T+90)
27,500 shares@ CHF 46.0058.8% of flowISIN CH1484953687SIX:T1P9J000K0
Canonical exit: 18 Dec 2025 (T+90)
25 of 27 declarations
About SMG Swiss Marketplace Group Holding AG
SMG Swiss Marketplace Group Holding AG is a company operating in the distribution and commerce sector. It is listed on the Swiss stock exchange XSWX.
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