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2 insiders bought €529k of shares over the last 90 days, the latest filed 16 Sept 2026.
Planet Fitness, Inc.: what insiders have been doing
Planet Fitness, Inc., founded in 1992, is a Retail company based in Hampton, United States. Its directors and officers file their transactions with SEC (Form 4). Over the twelve months to 18 October 2026, the company's managers filed 34 filings, from 10 insiders.
Open-market activity splits into 3 purchases totalling €740k and 1 sale totalling €309k; 3 insiders sit on the buying side and 1 insider on the selling side. Purchases outweigh sales by €431k. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. At €426k, the purchase published on 11 August 2026 by Spinelli Stephen JR is the largest of the period (0.016% of market cap). The buyers include 2 senior executives and 1 chief executive.
Across the 5,814 companies tracked on its exchange, the median is 19 filings; at 34 filings, this issuer sits above that mark. Since 2021, the database holds 6 purchases and 12 sales by insiders of the company. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 1.32 bn USD and net income at 219.1 m USD.
The last purchase on record was published on 16 September 2026, which is 31 days ago. The median gap between a trade and its publication by SEC (Form 4) is 2 days. The legal deadline for a Form 4 is two business days after the transaction.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Dick's Sporting Goods, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
207
Thresholds
n/a
Buy Volume
€2M
6 ops. · all time
Sell Volume
€2M
12 ops. · all time
Who traded when
BuySaleColleen Keating1 buy1 sale
William Bode2 sales
Cambria W. Dunaway1 sale
Christopher Tanco1 buy
Stephen Spinelli Jr.1 buy
Since the insiders bought
- +2.4%Entry US$48.26 · Close 15 Oct 2026 US$49.41
- -6.1%Entry US$52.64 · Close 15 Oct 2026 US$49.41
- +42.1%Entry US$70.57 · Close at T+365 US$100.26
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Planet Fitness, Inc. Buy (bullish), based on 17 analysts. Average price target: US$65.31.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 7,592 of 24,148 companies
60.8
score / 100
Value64
Quality58
FCF yld6.8%
Earn yld5.8%
EV/EBITDA11.6x
ROE·
Gross mgn52%
Net mgn17%
Debt/EBITDA5.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$49.41
Analyst consensus
17 analystsBuy
US$49.20Target US$65.31(+32%)US$106.00
Income statement
RevenueUS$1.3B
Gross profitUS$687.7M52% margin
EBITDAUS$573M43% margin
Net incomeUS$219.1M18.3% margin
Valuation
PER (trailing)16.8x
PER (forward)13.5x
Beta1.05
Balance sheet & cash
Market capUS$3.7B
Total debtUS$2.9B
Free Cash FlowUS$254.8M
Profitability & ownership
ROA8.5%
% insiders0.5%
% institutions116.3%
Last declaration on 5 October 2026
Declarations207 total
657 shares0Class A common stockSEC:0001226477-26-000018:0
552 shares0Class A common stockSEC:0001472176-26-000006:0
537 shares0Class A common stockSEC:0001842402-26-000006:0
627 shares0Class A Common StockSEC:0001801213-26-000005:0
910 shares0Class A common stockSEC:0001361944-26-000006:0
522 shares0Class A common stockSEC:0001508595-26-000007:0
7,000 shares@ US$51.220.011% mcap49.2% of flowClass A Common StockSEC:0001835869-26-000003:1
9,863 shares@ US$19.810.0059% mcap26.8% of flowClass A Common StockSEC:0001835869-26-000003:0
2,328 shares@ US$51.22810.0036% mcap100.0% of flowClass A common stockSEC:0001842402-26-000005:0
Canonical exit: 13 Dec 2026 (T+90)
10,000 shares@ US$49.280.016% mcap100.0% of flowClass A common stockSEC:0001361944-26-000005:0
Canonical exit: 8 Nov 2026 (T+90)
332 sharesClass A common stockSEC:0001508595-26-000006:0
450 sharesClass A Common StockSEC:0001801213-26-000004:0
5,000 shares@ US$49.540.0050% mcap100.0% of flowClass A common stockSEC:0002026250-26-000009:0
Canonical exit: 10 Aug 2026 (T+90)
736 shares0Class A common stockSEC:0001361944-26-000002:0
329 shares0Class A Common StockSEC:0001801213-26-000002:0
139 shares0Class A common stockSEC:0001508595-26-000003:0
346 shares0Class A common stockSEC:0001226477-26-000005:0
43 shares0Class A common stockSEC:0001472176-26-000003:0
320 shares0Class A common stockSEC:0001842402-26-000002:0
4,219 shares@ US$73.6225.8% of flowClass A common stockSEC:0002026250-26-000006:0
220 shares@ US$73.6252.5% of flowClass A common stockSEC:0002055858-26-000003:0
711 shares@ US$73.627.2% of flowClass A Common StockSEC:0001835869-26-000002:0
263 shares0Class A common stockSEC:0001472176-26-000002:0
35,391 shares0Class A common stockSEC:0002026250-26-000005:0
6,560 shares0Class A Common StockSEC:0001835869-26-000001:0
25 of 207 declarations
About Planet Fitness, Inc.
Planet Fitness, Inc. (ticker: PLNT) is a U.S.-based public company listed on the NYSE in the United States. It is best known as a franchisor and operator of fitness centers, built around a mass-market, value-oriented gym concept. Founded in 1992 in Dover, New Hampshire, Planet Fitness has scaled from a local gym to a nationally recognized fitness brand. Its corporate headquarters is in Hampton, New Hampshire.
From an equity-analysis perspective, Planet Fitness stands out because its business model is largely franchise-led and relatively asset-light. The company earns a meaningful portion of revenue from franchise royalties, franchise fees, equipment sales and other network-related income, while also operating a smaller portfolio of company-owned clubs. That combination gives management a way to support brand standards, test new operating initiatives and capture recurring economics from system growth without relying solely on capital-intensive owned-store expansion. The concept is deliberately designed to appeal to a broad consumer base, particularly first-time gym users, casual exercisers and value-conscious members.
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The core product is a simple but scalable fitness offering: membership plans, access to cardio and strength equipment, and tiered membership features such as Classic and Black Card options. Planet Fitness markets itself around a welcoming, non-intimidating environment called the “Judgement Free Zone®,” which is central to its brand positioning and competitive differentiation. In a crowded U.S. fitness market, that positioning has helped it become one of the most visible brands in the category and a leader in the value-gym segment.
Geographically, Planet Fitness has a broad footprint across all 50 U.S. states and has also expanded into select international markets, giving it an additional runway for system growth. That domestic-plus-international platform is important for long-term unit growth, especially as the company continues to pursue new club openings and franchise development.
Recent company updates underscore continued operational momentum. In its 2025 results released in 2026, Planet Fitness reported approximately 20.8 million members and a global footprint of nearly 2,900 clubs, highlighting the scale of the franchise system and continued demand for its value proposition. Management also pointed to growth initiatives such as the High School Summer Pass program and ongoing capital recycling actions, which are consistent with the company’s disciplined, growth-oriented strategy. For investors, PLNT remains a consumer-services story with recurring economics, brand strength, and a long runway for unit expansion.
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