Loading
Jones Soda Co Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 20 Dec 2023.
Jones Soda Co: what insiders have been doing
Jones Soda Co, classified in the Retail & Commerce sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). Over the twelve months to 18 October 2026, 4 filings were filed, from 4 insiders.
Not one of the filings records a straightforward purchase or sale on the market. Because grants and exercises are largely decided by remuneration plans, they are not counted as purchases here.
Compared with its exchange (5,816 companies, median 19 filings), a count of 4 filings is below the norm. Looking back to 2021, when coverage begins, insiders filed 7 purchases and 5 sales.
There has been no open-market purchase by an insider of Jones Soda Co for at least a year.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
54
Thresholds
n/a
Buy Volume
€187,513
7 ops. · all time
Sell Volume
€561,037
5 ops. · all time
Since the insiders bought
- +18.5%Entry US$0.14 · Close at T+365 US$0.16
- -44.8%Entry US$0.50 · Close at T+365 US$0.28
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,768 of 24,148 companies
22.0
score / 100
Value23
Quality21
FCF yld-4.4%
Earn yld-4.5%
EV/EBITDA·
ROE-30%
Gross mgn27%
Net mgn-7.0%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$0.31
Analyst consensus
Income statement
RevenueUS$25.3M
Gross profitUS$6.8M27% margin
EBITDA-US$1M-4% margin
Net income-US$1.8M-2.4% margin
Valuation
P/Book20.7x
Beta1.15
Balance sheet & cash
Market capUS$39.1M
Total debtUS$3.4M
Free Cash Flow-US$1.7M
Debt / Equity213%
Profitability & ownership
ROE-30.0%
ROA-16.2%
% insiders10.1%
% institutions11.0%
Last declaration on 4 December 2025
Declarations54 total
230,002 sharesCommon StockSEC:0001493152-25-026162:0
230,002 sharesCommon StockSEC:0001493152-25-026160:0
186,877 sharesCommon StockSEC:0001493152-25-026158:0
230,002 sharesCommon StockSEC:0001493152-25-026153:0
145,349 sharesCommon StockSEC:0001641172-25-013656:0
145,349 sharesCommon StockSEC:0001641172-25-013654:0
145,349 sharesCommon StockSEC:0001641172-25-013650:0
118,097 sharesCommon StockSEC:0001641172-25-013647:0
145,349 sharesCommon StockSEC:0001641172-25-013645:0
145,348 sharesCommon StockSEC:0001437749-24-031527:0
118,095 sharesCommon StockSEC:0001437749-24-031528:0
145,348 sharesCommon StockSEC:0001437749-24-031526:0
145,348 sharesCommon StockSEC:0001437749-24-031529:0
145,348 sharesCommon StockSEC:0001437749-24-031530:0
290,697 sharesCommon StockSEC:0001437749-24-028766:0
290,697 sharesCommon StockSEC:0001437749-24-028767:0
290,697 sharesCommon StockSEC:0001437749-24-028764:0
236,191 sharesCommon StockSEC:0001437749-24-028765:0
290,697 sharesCommon StockSEC:0001437749-24-028762:0
70,000 shares@ US$0.2310.3% of flowCommon SharesSEC:0000912282-24-000311:0
148,769 shares@ US$0.230.7% of flowCommon SharesSEC:0000912282-24-000309:0
200,000 shares@ US$0.1360.5% of flowCommon SharesSEC:0000912282-24-000307:0
50,000 shares@ US$0.14955.9% of flowCommon StockSEC:0001437749-23-035010:0
Canonical exit: 4 Mar 2024 (T+90)
40,200 shares@ US$0.14844.1% of flowCommon StockSEC:0001437749-23-033559:0
Canonical exit: 28 Feb 2024 (T+90)
200,000 shares@ US$0.0464.7% of flowCommon StockSEC:0001437749-23-026613:0
25 of 54 declarations
About Jones Soda Co
Jones Soda Co. is a U.S.-based beverage company centered on premium craft sodas and adjacent beverage concepts, with its corporate headquarters in Seattle, Washington, United States. The company traces its origins to Vancouver, British Columbia, in 1995, when founder Peter van Stolk and designer/photographer Victor John Penner launched the brand with the idea of using consumer-submitted photography on bottle labels. That origin story still matters strategically: Jones Soda has long positioned itself as a differentiated, consumer-driven brand rather than a mass-market cola competitor. For investors, it is best understood as a small-cap branded beverage platform that competes on identity, niche appeal, and product innovation rather than scale.
Jones Soda’s core business remains non-alcoholic beverages, especially cane-sugar sodas with distinctive flavors and highly recognizable label artwork. The company has historically built its brand around customization, premium positioning, and a playful marketing style that resonates with a loyal customer base. Its product portfolio has expanded beyond the original craft soda line to include modern soda extensions and other branded beverage offerings. Recent company disclosures indicate a strategic emphasis on core soda, functional beverage, and adult beverage categories. At the same time, Jones has been refining its portfolio by exiting its marijuana-derived cannabis beverage business in June 2025, while retaining and continuing to market hemp-derived THC products under the Mary Jones umbrella. That transaction simplified the business mix and allowed management to concentrate on categories considered more scalable and strategically relevant.
Read moreShow less
From a competitive standpoint, Jones Soda operates in a crowded U.S. beverage market dominated by large, well-capitalized incumbents. Its scale is modest, and it does not have the distribution power of the global beverage majors. However, the brand has endured by carving out a niche in craft soda, giftable beverages, and consumer-engagement marketing. That niche positioning is important: Jones is less about commodity soft drinks and more about brand storytelling, flavor differentiation, and specialty retail appeal. Distribution is primarily North American, with an established U.S. footprint and continuing references to production and flavor availability in Canada for certain products.
Recent developments have been notable. In 2025, Jones Soda sold its marijuana-derived THC business, signed a licensing arrangement related to the Mary Jones brand, and publicly reiterated its focus on hemp-derived product lines. The company also strengthened its leadership team and expanded its revolving credit facility, signaling a more disciplined growth posture. It later reported improving sales trends and gross profit dynamics in early 2026. For equity investors, the key takeaway is that Jones Soda remains a micro-cap consumer company with a differentiated brand, a concentrated product set, and execution risk that is offset by brand loyalty, product innovation, and optionality in emerging beverage segments. The stock is associated with U.S. market activity around NYSE/NASDAQ-style investor analysis, but the company’s current public-market presence is primarily outside the major U.S. exchanges.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
