5 insiders bought €247.2M of shares over the last 90 days, the latest filed 16 Oct 2026.
Cluster: 4 buyers in 30 daysH & M Hennes & Mauritz AB, founded in 1947, is a Retail company based in Stockholm, Sweden. Its directors and officers file their transactions with Finansinspektionen. The last twelve months, up to 18 October 2026, brought 44 filings signed by 10 insiders.
No insider sold shares on the market over the period. Instead, the filings list 44 purchases totalling €3.1B, made by 10 insiders. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Those buying include 8 board members, 1 finance chief and 1 chief executive. The largest single trade was a purchase of €2.6B by Karl-Johan Persson, published on 21 May 2026, equal to 10.3% of the market capitalisation.
With 44 filings in twelve months, the company is more active than the median of 8 filings across the 886 companies we follow on the same exchange. Since 2025, the database holds 52 purchases and no sales by insiders of the company.
The data flag 23 purchases as part of a group of insiders buying within 30 days of each other. Such overlaps are known as a cluster signal: distinct people reaching the same decision at about the same time. The most recent open-market purchase was published on 16 October 2026, 1 day ago. Filings reach the Finansinspektionen feed a median of 3 days after the trade. The legal deadline for notifying a trade is three business days (MAR article 19).
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Dick's Sporting Goods, Inc. These figures are compiled from regulatory filings published by Finansinspektionen. They describe what insiders did and are not a recommendation.
+3 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate H & M Hennes & Mauritz AB Underperform (bearish), based on 26 analysts. Average price target: SEK 154.54.
Transparent value + quality ranking, distinct from the insider signal.
FY ended November 2025 · cache
25 of 52 declarations
H & M Hennes & Mauritz AB is a Swedish retail company specializing in fashion. It is listed on the Stockholm Stock Exchange (XSTO).
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 24 filings published between 17 August and 16 October 2026: 24 open-market purchases by insiders for €247.2M. Largest amounts: Karl-Johan Persson (Styrelseordförande), purchases of €246.9M; Diego Teijeiro Ruiz (Annan medlem i bolagets administrations-, lednings- eller kontrollorgan), purchases of €126k; Mehmet Arisoy (Annan medlem i bolagets administrations-, lednings- eller kontrollorgan), purchases of €73k.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 17 October 2026 (UTC)
Headquarters: Stockholm, Sweden · Founded: 1947 · 177,000 employees (2019) · Wikipedia article
Source: Wikidata (CC0).
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