Loading
Grocery Outlet Holding Corp. Stock: price and insider trades · United States
2 insiders bought €225k of shares over the last 90 days, the latest by Jaros Carey F., filed 31 Aug 2026.
Grocery Outlet Holding Corp.: what insiders have been doing
This page follows insider dealings at Grocery Outlet Holding Corp. as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Emeryville, United States. The group dates from 1946. 17 insiders have disclosed 39 filings since 21 October 2025.
Purchases and sales both appear in the filings: 13 purchases (7 insiders, €6.1M) and 9 sales (6 insiders, €735k). Taken together, the purchases exceed the sales by €5.4M. Unlike grants, an open-market purchase is paid for by the insider, at the market price. On the buying side, the filings list 5 senior executives and 1 chief executive among the declarants. Potter Jason J. N. filed the largest purchase, €1.5M, on 20 March 2026.
In all, 10 purchases were made within 30 days of a purchase by another insider of the company. Purchases made close together by different insiders form what is called a cluster. The latest purchase dates back some time: it was published 51 days ago, on 31 August 2026. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. For comparison, the SEC allows two business days to file a Form 4.
With 39 filings in twelve months, the company is more active than the median of 19 filings across the 5,811 companies we follow on the same exchange. Looking back to 2021, when coverage begins, insiders filed 26 purchases and 101 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 3 January 2026), the company reported revenue of 4.69 bn USD and net income of -224.9 m USD.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
317
Thresholds
n/a
Buy Volume
€13M
26 ops. · all time
Sell Volume
€22M
101 ops. · all time
Who traded when
BuySaleAndrea Renee Bortner7 sales
Erik D. Ragatz7 buys
Steven K. Wilson6 sales
Lindberg Eric J. Jr.1 buy3 sales
Luke D. Thompson4 sales
Carey F. Jaros3 buys
+10 other insiders
Since the insiders bought
- +7.8%Entry US$12.11 · Close 15 Oct 2026 US$13.06
- +8.5%Entry US$12.04 · Close 15 Oct 2026 US$13.06
- +37.9%Entry US$7.05 · Close at T+90 US$9.72
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 22,743 of 26,279 companies
25.3
score / 100
Value26
Quality25
FCF yld0.1%
Earn yld-17%
EV/EBITDA·
ROE-38%
Gross mgn30%
Net mgn-4.8%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$13.06
Analyst consensus
13 analysts3.00/5
US$6.00Target US$10.92(-16%)US$15.00
Income statement
RevenueUS$4.7B
Gross profitUS$1.4B30% margin
EBITDA-US$87.3M-2% margin
Net income-US$224.9M-8.0% margin
Valuation
PER (forward)19.4x
P/Book1.6x
Beta0.67
Balance sheet & cash
Market capUS$1.3B
Total debtUS$1.8B
Free Cash FlowUS$1.8M
Debt / Equity227%
Profitability & ownership
ROE-38.1%
ROA1.4%
% insiders6.1%
% institutions122.2%
Last declaration on 4 September 2026
Declarations317 total
32,391 shares@ US$12.490.036% mcap63.8% of flowCommonSEC144:0001959173-26-006743
45,000 shares0Common StockSEC:0001823561-26-000003:0
45,000 shares0Common StockSEC:0001823561-26-000003:1
15,000 shares@ US$11.700.016% mcap35.8% of flowCommon StockSEC:0001823561-26-000003:2
Canonical exit: 25 Nov 2026 (T+90)
1,432 shares@ US$11.300.0014% mcap7.0% of flowCommon StockSEC:0002084658-26-000002:0
1,432 shares@ US$11.29530.0014% mcap7.0% of flowCommonSEC144:0001959173-26-006324
8,000 shares@ US$10.900.0077% mcap100.0% of flowCommon StockSEC:0002140135-26-000006:0
Canonical exit: 18 Nov 2026 (T+90)
6,209 shares@ US$11.3950.0063% mcap11.2% of flowCommonSEC144:0001959173-26-006120
5,000 sharesCommon StockSEC:0002140135-26-000005:0
Canonical exit: 23 Sept 2026 (T+90)
12,893 sharesCommon StockSEC:0002140037-26-000003:0
22,022 shares0Common StockSEC:0001497561-26-000004:0
18,868 shares0Common StockSEC:0001670760-26-000004:0
1,851 shares@ US$7.000.0011% mcap1.2% of flowCommon StockSEC:0001808260-26-000007:0
125,000 shares@ US$7.068.8% of flowCommon StockSEC:0001469085-26-000006:0
Canonical exit: 25 Jun 2026 (T+90)
110,252 shares@ US$6.3525.0% of flowCommon StockSEC:0002055884-26-000006:0
Canonical exit: 21 Jun 2026 (T+90)
286,097 shares@ US$5.9060.9% of flowCommon StockSEC:0002055884-26-000004:0
Canonical exit: 17 Jun 2026 (T+90)
33,997 shares@ US$5.852.0% of flowCommon StockSEC:0001469085-26-000004:0
Canonical exit: 16 Jun 2026 (T+90)
4,721 shares@ US$6.061.2% of flowCommon StockSEC:0001771515-26-000034:0
3,425 shares@ US$6.069.6% of flowCommon StockSEC:0001739812-26-000003:0
3,705 shares@ US$6.062.0% of flowCommon StockSEC:0001808260-26-000006:0
100,000 shares@ US$6.096.2% of flowCommon StockSEC:0001469085-26-000002:0
Canonical exit: 14 Jun 2026 (T+90)
187,174 shares0Common StockSEC:0001771515-26-000032:0
42,956 shares0Common StockSEC:0001771515-26-000030:0
40,475 shares0Common StockSEC:0001771515-26-000026:0
49,022 shares0Common StockSEC:0001771515-26-000028:0
25 of 317 declarations
About Grocery Outlet Holding Corp.
Grocery Outlet Holding Corp. is a US food and value retailer listed on the NASDAQ under the ticker GO, not on NYSE. The company is headquartered in Emeryville, California, United States, and was incorporated in Delaware in 2014. Its operating model is distinctive: stores are primarily run by entrepreneurial independent operators, giving the business a local, owner-operated feel while preserving a relatively asset-light commercial structure compared with fully company-operated grocery chains.
From a historical perspective, Grocery Outlet has built its brand around a simple but powerful value proposition: name-brand consumables, fresh food, and everyday household essentials at materially discounted prices versus conventional retailers. The assortment is opportunistic and highly variable, reflecting the company’s buying model, which emphasizes surplus inventory, closeouts, and favorable purchase opportunities from suppliers. This positions Grocery Outlet in the “extreme value” segment of food retail, somewhere between traditional supermarkets and hard-discount formats.
Read moreShow less
The company’s core offer spans groceries, beverages, dairy, frozen food, fresh products, household supplies, and other everyday consumer staples. Its independent-operator system is a key differentiator: local operators manage day-to-day store execution, which supports neighborhood engagement and can help maintain a customer-centric merchandising approach. For investors, this model has a franchise-like flavor, although Grocery Outlet’s structure and economics are specific to its own platform.
Competitively, the company faces pressure from large grocery chains, discounters, private-label-focused banners, and other value-oriented retailers. Its edge comes from its pricing, treasure-hunt shopping experience, and the appeal of well-known brands at sharp discounts. As of the end of fiscal 2025, the company operated 570 stores across 16 states in the United States, showing a footprint that is still concentrated on the West Coast but increasingly multi-regional, including markets in the East and South.
Recent developments suggest a business in transition. In 2025 and early 2026, management communicated a restructuring and optimization plan aimed at improving long-term profitability, cash generation, and return on invested capital. The company also continued geographic expansion, including an announced entry into Virginia in 2026, while strengthening corporate governance with new independent board appointments. In parallel, Grocery Outlet published its 2024 Impact Report, highlighting initiatives around affordable food access, waste reduction, and community support. For international investors, the name offers a mix of defensive food retail characteristics, growth optionality, and execution risk tied to margins, sourcing discipline, and store-opening quality.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
