Insiders Trades
Amazon COM Inc Stock: price and insider trades · United States
Amazon COM Inc: what insiders have been doing
Every trade that managers of Amazon COM Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Retail & Commerce sector and is based in Seattle, United States. It was founded in 1994. Its latest reported headcount is 1,500,000 employees (2023). Over the twelve months to 18 October 2026, the company's managers filed 217 filings, from 25 insiders.
There is no open-market purchase to report; the filings show 122 sales worth €383.7M by 10 insiders. The totals do not cover 1 filing with an undisclosed amount. Bezos Jeffrey P filed the largest sale, €300.4M, on 5 August 2026, which represents 0.013% of the company's market value.
The median gap between a trade and its publication by SEC (Form 4) is 4 days. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Across the 5,816 companies tracked on its exchange, the median is 19 filings; at 217 filings, this issuer sits above that mark. Since 2021, the database holds 1 purchase and 365 sales by insiders of the company. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 716.92 bn USD and net income of 77.67 bn USD.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Dick's Sporting Goods, Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
683
Thresholds
n/a
Buy Volume
€107
1 ops. · all time
Sell Volume
€12B
365 ops. · all time
Who traded when
BuySaleDouglas J. Herrington58 sales
David Zapolsky29 sales
Matthew S. Garman28 sales
Andrew R. Jassy25 sales
Jeffrey P. Bezos25 sales
Shelley Reynolds16 sales
+4 other insiders
Since the insiders bought
- +49.7%Entry US$121.66 · Close at T+365 US$182.15
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Amazon COM Inc Strong Buy (bullish), based on 58 analysts. Average price target: US$331.20.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 8,843 of 24,148 companies
58.2
score / 100
Value40
Quality76
FCF yld0.3%
Earn yld2.9%
EV/EBITDA17.2x
ROE31%
Gross mgn50%
Net mgn11%
Debt/EBITDA0.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$254.08
Analyst consensus
58 analystsStrong buy
US$230.00Target US$331.20(+30%)US$405.00
Income statement
RevenueUS$716.9B
Gross profitUS$360.5B50% margin
EBITDAUS$165.3B23% margin
Net incomeUS$77.7B17.4% margin
Valuation
PER (trailing)20.4x
PER (forward)24.3x
P/Book5.0x
Beta1.46
Balance sheet & cash
Market capUS$2.7T
Total debtUS$153B
Free Cash FlowUS$7.7B
Debt / Equity46%
Profitability & ownership
ROE30.6%
ROA6.6%
% insiders8.9%
% institutions68.7%
Last declaration on 5 October 2026
Declarations683 total
1,000 shares@ US$251.500.0000% mcap0.4% of flowCommon Stock, par value $.01 per shareSEC:0001936006-26-000026:0
1,000 shares@ US$254.770.0000% mcap0.4% of flowCommon Stock, par value $.01 per shareSEC:0001936006-26-000024:0
230,637 shares@ US$256.57040.0021% mcap100.0% of flowCommon StockSEC144:0001950047-26-008794
184,943 shares0Common Stock, par value $.01 per shareSEC:0001043298-26-000002:0
230,637 shares0Common Stock, par value $.01 per shareSEC:0001043298-26-000002:1
7,836 shares0Common Stock, par value $.01 per shareSEC:0002024813-26-000010:3
50,000 shares0Common Stock, par value $.01 per shareSEC:0001374545-26-000010:0
3,197 shares@ US$257.63430.0000% mcap1.4% of flowCommon Stock, par value $.01 per shareSEC:0001374545-26-000010:1
7,478 shares@ US$258.66540.0001% mcap3.3% of flowCommon Stock, par value $.01 per shareSEC:0001374545-26-000010:2
7,514 shares@ US$259.60680.0001% mcap3.3% of flowCommon Stock, par value $.01 per shareSEC:0001374545-26-000010:3
1,811 shares@ US$260.39250.0000% mcap0.8% of flowCommon Stock, par value $.01 per shareSEC:0001374545-26-000010:4
1,800 shares0Common Stock, par value $.01 per shareSEC:0001397333-26-000006:0
543 shares0Common Stock, par value $.01 per shareSEC:0001397333-26-000006:1
675 shares@ US$257.76560.0000% mcap3.2% of flowCommon Stock, par value $.01 per shareSEC:0001397333-26-000006:2
780 shares@ US$258.58120.0000% mcap3.7% of flowCommon Stock, par value $.01 per shareSEC:0001397333-26-000006:3
888 shares@ US$260.32520.0000% mcap4.2% of flowCommon Stock, par value $.01 per shareSEC:0001397333-26-000006:4
9,900 shares0Common Stock, par value $.01 per shareSEC:0001557979-26-000008:0
5,530 shares0Common Stock, par value $.01 per shareSEC:0001557979-26-000008:1
1,138 shares@ US$257.70190.0000% mcap0.8% of flowCommon Stock, par value $.01 per shareSEC:0001557979-26-000008:2
1,782 shares@ US$258.63570.0000% mcap1.3% of flowCommon Stock, par value $.01 per shareSEC:0001557979-26-000008:3
2,133 shares@ US$259.63350.0000% mcap1.5% of flowCommon Stock, par value $.01 per shareSEC:0001557979-26-000008:4
1,119 shares@ US$260.4490.0000% mcap0.8% of flowCommon Stock, par value $.01 per shareSEC:0001557979-26-000008:5
9,900 shares0Common Stock, par value $.01 per shareSEC:0001639902-26-000008:0
5,530 shares0Common Stock, par value $.01 per shareSEC:0001639902-26-000008:1
6,172 shares@ US$260.310.0001% mcap16.0% of flowCommon Stock, par value $.01 per shareSEC:0001639902-26-000008:2
25 of 683 declarations
About Amazon COM Inc
Amazon.com, Inc. (ticker AMZN) is one of the world’s most influential digital commerce and cloud infrastructure companies. The shares are listed on the US NASDAQ market, the company is based in the United States, and its headquarters are in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon started as an online bookstore and evolved into a diversified technology and commerce platform. Today, the company reports three operating segments: North America, International, and Amazon Web Services (AWS). ([sec.gov](https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm?utm_source=openai))
Amazon’s business model combines online retail, third-party marketplace services, fulfillment and logistics, subscriptions, and cloud computing. In its retail ecosystem, the company operates a large marketplace, Prime membership services, advertising tools, and seller services that help merchants reach customers and manage inventory. AWS is the group’s key profit engine and strategic growth driver, offering cloud infrastructure, storage, compute, databases, analytics, and artificial intelligence services to enterprises worldwide. This mix gives Amazon a strong competitive position across both e-commerce and cloud computing, with scale advantages that are difficult for rivals to match. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1018724/000101872426000004/amzn-20251231.htm?utm_source=openai))
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Geographically, Amazon has a broad footprint across North America, Europe, and other international markets, supported by a global logistics and delivery network. That logistics backbone is a major strategic asset: Amazon can integrate warehousing, transportation, fulfillment, and last-mile delivery at scale, which supports both first-party retail and third-party marketplace activity. In 2026, Amazon also highlighted a more unified logistics proposition for businesses, including freight, distribution, fulfillment, and parcel shipping as separate or end-to-end services. ([freight.amazon.com](https://freight.amazon.com/newsroom/news-updates/2026-gartner-ascs?utm_source=openai))
Recent developments underline Amazon’s continued pivot toward AI and enterprise infrastructure. In April 2026, AWS announced that OpenAI models, Codex, and managed agents were being added to Amazon Bedrock in limited preview, reinforcing Amazon’s push to make its cloud platform more attractive for generative AI workloads. Amazon’s late-April 2026 earnings update also showed strong momentum in International and AWS sales, along with higher operating income in North America and AWS. For investors, Amazon remains a rare hybrid: a global consumer platform, a logistics leader, a digital advertising player, and one of the most important cloud providers in the world. ([aws.amazon.com](https://aws.amazon.com/about-aws/whats-new/2026/04/bedrock-openai-models-codex-managed-agents/?utm_source=openai))
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