No insider purchase over the last 90 days. The latest was filed 05 Nov 2021.
Every trade that managers of Ebay Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Retail & Commerce sector. From 18 October 2025 to 18 October 2026, the disclosure feed for Ebay Inc logged 250 filings by 23 insiders.
No insider bought on the market over the period, while 6 insiders filed 72 sales totalling €32.9M. The amount is not disclosed for 2 filings. Biggest ticket of the year: €2.9M, sold by Boone Cornelius and made public on 8 June 2026 (0.0061% of market cap).
Compared with its exchange (5,458 companies, median 22 filings), a count of 250 filings is above the norm. Our records for Ebay Inc go back to 2016, with 1 purchase and 150 sales on the open market in total. The 10-K for the year ended 31 December 2025 shows 11.10 bn USD of revenue and 2.03 bn USD of net income.
The median gap between a trade and its publication by SEC (Form 4) is 2 days. Section 16 rules allow two business days to file each Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
+3 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Ebay Inc Hold (neutral), based on 27 analysts. Average price target: US$116.26.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 624 declarations
eBay Inc. is a global online commerce platform listed on the Nasdaq under the ticker EBAY, in the United States (United States). Founded in 1995 and headquartered in San Jose, California, the company is one of the original pioneers of the internet marketplace model and remains closely associated with recommerce: the buying and selling of new, used, refurbished, and collectible goods. Its business model is centered on connecting millions of buyers and sellers across a broad and diversified set of categories, including electronics, automotive parts and accessories, collectibles, fashion, home goods, and everyday consumer items.
eBay’s core economic engine is its marketplace ecosystem. The company primarily monetizes through transaction fees, advertising and promoted placements, and a suite of services designed to improve discovery, trust, and conversion. First-party advertising offerings, especially Promoted Listings, have become an increasingly important growth lever, while eBay continues to invest in mobile experience, payments, fraud prevention, and the overall buying and selling journey. This combination supports a platform model rather than a traditional retail model, giving eBay a distinct competitive profile versus merchant-led e-commerce players.
From a competitive standpoint, eBay occupies a unique niche. It is not a conventional retailer; it is a large-scale multi-seller marketplace with meaningful cross-border reach. In its latest annual reporting, the company disclosed 134 million active buyers and 2.3 billion live listings at the end of 2024, with about 49% of GMV generated outside the United States. That international footprint is a structural strength, although eBay continues to compete with major general merchandise marketplaces, category specialists, and social-commerce platforms. Its positioning is strongest where breadth of supply, used-goods economics, and buyer-seller network effects matter most.
Recent developments have been strategically important. In February 2026, eBay reported solid full-year 2025 results, and in April 2026 it reported first-quarter 2026 results that showed stronger GMV growth and improved profitability. The company also announced the acquisition of Depop, a community-driven fashion resale marketplace, for approximately $1.2 billion in cash, a move aimed at strengthening eBay’s exposure to younger consumers and fast-growing fashion recommerce. In parallel, eBay continued to return capital to shareholders through dividends and share repurchases, underscoring its cash generation profile.
For international equity investors, eBay remains a mature but strategically relevant consumer internet and commerce platform. It offers exposure to e-commerce monetization, circular-economy trends, and advertising-led marketplace growth, while maintaining a disciplined capital-return framework and a clear focus on selected growth categories.
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 108 filings published between 4 August and 7 October 2026: 31 sales for EUR 6.8 million. 77 other filings (not open-market purchases or sales: grants, options, plans, sale notices, block transfers). Largest amounts: IANNONE JAMIE (President and CEO), sales of EUR 6.2 million; SPENCER REBECCA (VP, Chief Accounting Officer), sales of EUR 484,076; Sweetnam Jordan Douglas Bradley (SVP, Chief Commercial Officer), sales of EUR 88,735.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 13 October 2026 (UTC)
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 11.10 bn USD | 2.03 bn USD | 4.34 USD | 10-K |
| Dec 2024 | 10.28 bn USD | 1.98 bn USD | 3.94 USD | 10-K |
| Dec 2023 | 10.11 bn USD | 2.77 bn USD | 5.19 USD | 10-K |
| Dec 2022 | 9.79 bn USD | -1.27 bn USD | -2.27 USD | 10-K |
| Dec 2021 | n.d. | 13.61 bn USD | 20.54 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.