Yi Steven

About Yi Steven

Steven Yi is the Co-Founder and Chief Executive Officer of MediaAlpha, Inc., where he has served as CEO since June 2011. In this role, he has guided the company from its early stage into a publicly traded U.S. business focused on data-driven customer acquisition and programmatic advertising technology. MediaAlpha operates in performance marketing and vertical search, helping businesses reach consumers in high-consideration categories such as auto insurance, health insurance, life insurance, and related consumer services. Yi’s tenure has been defined by long-term strategic leadership, scaling the company’s technology platform, strengthening commercial operations, and supporting expansion into additional verticals. As co-founder, he has been central to MediaAlpha’s corporate development and growth strategy over many years. Before MediaAlpha, Yi co-founded Fareloop LLC, a travel comparison website, and served as its Chief Executive Officer from 2009 to 2011. Prior to that, he was Senior Vice President and General Manager, Marketing Services at Oversee.net from 2007 to 2009, where he led marketing-services responsibilities at a technology-driven media company with consumer and business-to-business properties. This background indicates deep experience in digital marketing, comparison commerce, lead generation, and technology-enabled media businesses. His academic credentials include an undergraduate degree in East Asian Studies from Harvard University and a J.D. from Harvard Law School. Overall, Yi’s career reflects a blend of entrepreneurial execution, executive management, and sector expertise in digital advertising and online customer acquisition, particularly within the U.S. market.