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Roku, Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 28 Feb 2025.
Roku, Inc: what insiders have been doing
Headquartered in Los Gatos, United States, Roku, Inc belongs to the Media & Communication sector and traces its origins to 2002. Filings by its managers are published through SEC (Form 4). In the past year (18 October 2025 to 18 October 2026), 205 filings came from 17 insiders.
The flow runs one way only: 71 sales worth €67.1M, from 8 insiders, and no purchase. The totals exclude 1 filing filed without an amount. At €20.1M, the sale published on 21 April 2026 by Collier Charles is the largest of the period (0.11% of market cap).
Compared with its exchange (5,810 companies, median 19 filings), a count of 205 filings is above the norm. Over the whole record (from 2021), the tally stands at 2 purchases and 120 sales. The 10-K for the year ended 31 December 2025 shows 4.74 bn USD of revenue and 88.4 m USD of net income.
The median gap between a trade and its publication by SEC (Form 4) is 2 days. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
457
Thresholds
n/a
Buy Volume
€469,096
2 ops. · all time
Sell Volume
€100M
120 ops. · all time
Who traded when
BuySaleCharles Collier46 sales
Dan Jedda19 sales
Matthew C. Banks14 sales
Neil D. Hunt9 sales
Anthony J. Wood6 sales
Fuchsberg Gilbert3 sales
+3 other insiders
Since the insiders bought
- +22.2%Entry US$80.26 · Close at T+365 US$98.09
- +4.8%Entry US$64.66 · Close at T+365 US$67.78
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Roku, Inc Hold (neutral), based on 20 analysts. Average price target: US$162.33.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 15,209 of 24,148 companies
43.4
score / 100
Value28
Quality59
FCF yld2.1%
Earn yld0.4%
EV/EBITDA53.8x
ROE13%
Gross mgn44%
Net mgn1.9%
Debt/EBITDA1.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$152.57
Analyst consensus
20 analystsHold
US$150.00Target US$162.33(+6%)US$205.00
Income statement
RevenueUS$4.7B
Gross profitUS$2.1B44% margin
EBITDAUS$436.4M9% margin
Net incomeUS$88.4M6.8% margin
Valuation
PER (trailing)64.9x
PER (forward)38.6x
P/Book8.0x
Beta2.05
Balance sheet & cash
Market capUS$22.6B
Total debtUS$523.3M
Free Cash FlowUS$478.4M
Debt / Equity17%
Profitability & ownership
ROE13.1%
ROA4.3%
% insiders0.7%
% institutions88.5%
Last declaration on 15 October 2026
Declarations457 total
7,000 shares@ US$152.84CommonSEC144:0001950047-26-010230
10,269 shares@ US$49.590.0022% mcap0.4% of flowClass A Common StockSEC:0001951665-26-000028:0
9,689 shares@ US$151.600.0065% mcap1.1% of flowClass A Common StockSEC:0001951665-26-000028:1
580 shares@ US$152.060.0004% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000028:2
9,845 shares@ US$151.610.0066% mcap1.1% of flowClass A Common StockSEC:0001951665-26-000028:4
424 shares@ US$152.070.0003% mcap0.0% of flowClass A Common StockSEC:0001951665-26-000028:5
20,538 shares@ US$151.62640.014% mcap20.2% of flowCommonSEC144:0001950047-26-010025
2,000 sharesClass A Common StockSEC:0001393571-26-000022:0
408 shares@ US$152.040.0003% mcap5.7% of flowClass A Common StockSEC:0001393571-26-000022:2
554 shares@ US$152.210.0004% mcap5.4% of flowClass A Common StockSEC:0001959033-26-000020:0
1,592 shares@ US$150.850.0011% mcap22.2% of flowClass A Common StockSEC:0001393571-26-000022:1
554 shares@ US$152.210.0004% mcap27.4% of flowCommonSEC144:0001950047-26-009929
24,109 shares0Class A Common StockSEC:0001716837-26-000028:0
24,109 shares0Class A Common StockSEC:0001716837-26-000028:1
7,000 shares@ US$156.810.0048% mcap26.1% of flowCommonSEC144:0001950047-26-009481
8,843 shares@ US$156.870.0060% mcap1.1% of flowClass A Common StockSEC:0001951665-26-000026:1
10,269 shares@ US$49.590.0022% mcap0.4% of flowClass A Common StockSEC:0001951665-26-000026:0
1,426 shares@ US$157.730.0010% mcap0.2% of flowClass A Common StockSEC:0001951665-26-000026:2
20,538 shares@ US$156.99020.014% mcap25.4% of flowCommonSEC144:0001950047-26-009110
4,066 shares0Class A Common StockSEC:0001959033-26-000018:0
2,017 shares@ US$155.530.0014% mcap20.8% of flowClass A Common StockSEC:0001959033-26-000018:1
546 shares@ US$155.640.0004% mcap5.6% of flowClass A Common StockSEC:0001959033-26-000018:2
16,151 shares0Class A Common StockSEC:0001767033-26-000010:0
25 of 457 declarations
About Roku, Inc
Roku, Inc. is a U.S.-based technology company listed on the NASDAQ (United States) and focused on the streaming-TV ecosystem. Founded by Anthony Wood in October 2002, the company started as Roku LLC and was converted into Roku, Inc. in February 2008. Its headquarters are in San Jose, California, in the heart of Silicon Valley. Roku has built a leading position in connected television by combining a software platform for streaming, streaming players, Roku TV devices, and, more recently, smart-home products. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm?utm_source=openai))
Roku’s business model is now organized around three reportable segments as of the first quarter of 2026: Advertising, Subscriptions, and Devices. That structure reflects the company’s evolution from a hardware-led business into a platform-led monetization model. Roku generates value through advertising, content distribution, subscriptions, and related services while still selling connected-TV hardware. Its platform helps consumers access free and paid content, live TV, news, sports, movies, and TV series. The company also sells adjacent smart-home products, including security cameras, video doorbells, lighting, plugs, and related devices. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm?utm_source=openai))
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From a competitive standpoint, Roku benefits from a strong consumer brand and a large installed base in streaming television, with especially solid traction in North America. Roku states that it is the No. 1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed, based on Hypothesis Group. For investors, the key strategic point is that Roku sits at the intersection of media, digital advertising, and consumer hardware, giving it a hybrid profile that competes with streaming platforms, smart-TV makers, and ad-tech ecosystems. ([roku.com](https://www.roku.com/en-us/about/company?utm_source=openai))
Recent developments point to continued ecosystem expansion. In 2026, Roku announced new content and distribution partnerships, including the addition of Apple TV to Premium Subscriptions and the launch of Howdy on Prime Video. The company also continued its regular investor communications around quarterly results and strategy. In its first-quarter 2026 update, Roku noted that its Smart Home products are sold exclusively in the United States, underscoring a domestic concentration in that product line even though its streaming platform has a broader North American footprint. ([roku.com](https://www.roku.com/investor?utm_source=openai))
For equity investors, Roku should be viewed as a growth company leveraged to connected-TV advertising, OTT content consumption, and the secular shift of media budgets toward the smart-TV screen.
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