InsidersTradesSigma
ROKU, INC Stock: price and directors' dealings · United States · SEC (Form 4)
Track the ROKU, INC stock price and the full management transaction log of the company, a listed issuer based in United States. Shares trade on US US, under the oversight of SEC (Form 4). Operating in the Media & Communication sector, ROKU, INC has published 303 reports. Market capitalisation: €21.1bn. The latest transaction was disclosed on 7 July 2026 (Levée d'options). Among the most active insiders: Collier Charles. The full history is free.
303
Insider Decl.
0
Thresholds
€469,096
2 ops.
Buy Volume
€52m
55 ops.
Sell Volume
Analyst consensus: bullish or bearish?
Analysts rate ROKU, INC Buy (bullish), based on 21 analysts. Average price target: US$153.64.
51Σ signal
Informational score on this market. Our backtest validates the signal only on 8 EU venues; elsewhere (notably US markets) insider buys historically invert or do not hold. Not a recommendation.
Fundamental score
Ranked 16,974 of 25,750 companies
41.5
score / 100
Value29
Quality54
FCF yld2.3%
Earn yld0.4%
EV/EBITDA49.2x
ROE7.8%
Gross mgn44%
Net mgn1.9%
Debt/EBITDA1.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Sigma AI Analysis
Fundamental view, insider signal, bull and bear case, synthesis.
AI-generated analysis. Opinion, not investment advice. Not backtested. Built from public filings and financials. No price target, no buy or sell recommendation.
Last declaration on 7 July 2026
Declarations303 total
10,269 shares@ US$49.59Class A Common StockSEC:0001951665-26-000018:0
9,043 shares@ US$142.45Class A Common StockSEC:0001951665-26-000018:1
1,226 shares@ US$142.96Class A Common StockSEC:0001951665-26-000018:2
10,269 shares@ US$49.59Class A Common StockSEC:0001951665-26-000018:3
9,043 shares@ US$142.44Class A Common StockSEC:0001951665-26-000018:4
1,226 shares@ US$142.96Class A Common StockSEC:0001951665-26-000018:5
554 sharesClass A Common StockSEC:0001959033-26-000012:0
1,847 sharesClass A Common StockSEC:0001374831-26-000004:0
10,269 shares@ US$49.590.0022% mcap0.7% of flowClass A Common StockSEC:0001951665-26-000016:0
900 shares@ US$123.130.0005% mcap0.2% of flowClass A Common StockSEC:0001951665-26-000016:1
3,627 shares@ US$124.600.0019% mcap0.6% of flowClass A Common StockSEC:0001951665-26-000016:2
4,892 shares@ US$125.280.0026% mcap0.8% of flowClass A Common StockSEC:0001951665-26-000016:3
850 shares@ US$126.070.0005% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000016:4
10,268 shares@ US$49.590.0022% mcap0.7% of flowClass A Common StockSEC:0001951665-26-000016:5
300 shares@ US$122.860.0002% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000016:6
700 shares@ US$123.700.0004% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000016:7
5,468 shares@ US$124.740.0029% mcap0.9% of flowClass A Common StockSEC:0001951665-26-000016:8
3,800 shares@ US$125.680.0020% mcap0.7% of flowClass A Common StockSEC:0001951665-26-000016:9
4,067 shares0Class A Common StockSEC:0001959033-26-000010:0
2,018 shares@ US$129.030.0012% mcap49.6% of flowClass A Common StockSEC:0001959033-26-000010:1
546 shares@ US$127.260.0003% mcap13.2% of flowClass A Common StockSEC:0001959033-26-000010:2
177,138 shares@ US$49.590.041% mcap12.5% of flowClass A Common StockSEC:0001951665-26-000010:0
1,331 shares@ US$65.710.0004% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000010:1
1,150 shares@ US$65.220.0003% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000010:2
1,116 shares@ US$67.180.0003% mcap0.1% of flowClass A Common StockSEC:0001951665-26-000010:3
25 of 303 declarations
About ROKU, INC
Roku, Inc. is a U.S.-based technology company listed on the NASDAQ (United States) and focused on the streaming-TV ecosystem. Founded by Anthony Wood in October 2002, the company started as Roku LLC and was converted into Roku, Inc. in February 2008. Its headquarters are in San Jose, California, in the heart of Silicon Valley. Roku has built a leading position in connected television by combining a software platform for streaming, streaming players, Roku TV devices, and, more recently, smart-home products. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm?utm_source=openai)) Roku’s business model is now organized around three reportable segments as of the first quarter of 2026: Advertising, Subscriptions, and Devices. That structure reflects the company’s evolution from a hardware-led business into a platform-led monetization model. Roku generates value through advertising, content distribution, subscriptions, and related services while still selling connected-TV hardware. Its platform helps consumers access free and paid content, live TV, news, sports, movies, and TV series. The company also sells adjacent smart-home products, including security cameras, video doorbells, lighting, plugs, and related devices. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1428439/000162828026029310/roku-20260331.htm?utm_source=openai)) From a competitive standpoint, Roku benefits from a strong consumer brand and a large installed base in streaming television, with especially solid traction in North America. Roku states that it is the No. 1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed, based on Hypothesis Group. For investors, the key strategic point is that Roku sits at the intersection of media, digital advertising, and consumer hardware, giving it a hybrid profile that competes with streaming platforms, smart-TV makers, and ad-tech ecosystems. ([roku.com](https://www.roku.com/en-us/about/company?utm_source=openai)) Recent developments point to continued ecosystem expansion. In 2026, Roku announced new content and distribution partnerships, including the addition of Apple TV to Premium Subscriptions and the launch of Howdy on Prime Video. The company also continued its regular investor communications around quarterly results and strategy. In its first-quarter 2026 update, Roku noted that its Smart Home products are sold exclusively in the United States, underscoring a domestic concentration in that product line even though its streaming platform has a broader North American footprint. ([roku.com](https://www.roku.com/investor?utm_source=openai)) For equity investors, Roku should be viewed as a growth company leveraged to connected-TV advertising, OTT content consumption, and the secular shift of media budgets toward the smart-TV screen.
