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MediaAlpha, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 13 Aug 2025.
MediaAlpha, Inc.: what insiders have been doing
Every trade that managers of MediaAlpha, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector. Over the twelve months to 18 October 2026, 207 filings were filed, from 12 insiders.
The flow runs one way only: 161 sales worth €17.1M, from 5 insiders, and no purchase. The totals do not cover 2 filings with an undisclosed amount. Yi Steven filed the largest sale, €1.4M, on 15 July 2026, which represents 0.32% of the company's market value.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. For comparison, the SEC allows two business days to file a Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
For context, the typical company on the same exchange (median of 5,813 companies) published 19 filings over the same period, against 207 filings here. The full history, which starts in 2021, counts 6 purchases against 210 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 1.11 bn USD and net income at 25.6 m USD.
Elsewhere in the same sector, our signals recently picked up insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
463
Thresholds
n/a
Buy Volume
€55M
6 ops. · all time
Sell Volume
€171M
210 ops. · all time
Who traded when
BuySaleEugene Nonko95 sales
Steven Yi45 sales
Yeh Kuanling Amy13 sales
Cramer Keith8 sales
Coyne Jeffrey B2 sales
Vrabeck Kathy P1 buy
Since the insiders bought
- +29.9%Entry US$10.14 · Close at T+365 US$13.17
- +32.4%Entry US$9.47 · Close at T+365 US$12.54
- +4.7%Entry US$9.13 · Close at T+365 US$9.56
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate MediaAlpha, Inc. Buy (bullish), based on 7 analysts. Average price target: US$14.50.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 13,004 of 24,148 companies
49.4
score / 100
Value71
Quality28
FCF yld11%
Earn yld4.2%
EV/EBITDA·
ROE·
Gross mgn15%
Net mgn2.3%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$10.64
Analyst consensus
7 analystsBuy
US$10.50Target US$14.50(+36%)US$19.00
Income statement
RevenueUS$1.1B
Gross profitUS$167.5M15% margin
EBITDA-US$96.6M-9% margin
Net incomeUS$25.6M7.9% margin
Valuation
PER (trailing)6.4x
PER (forward)6.3x
P/Book19.9x
Beta1.15
Balance sheet & cash
Market capUS$563.7M
Total debtUS$153.4M
Free Cash FlowUS$65.3M
Profitability & ownership
ROA17.4%
% insiders42.0%
% institutions63.3%
Last declaration on 16 October 2026
Declarations463 total
15,000 shares@ US$11.77CommonSEC144:0001921094-26-001096
6,667 shares@ US$10.14950.013% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000251:3
6,667 shares@ US$10.37320.013% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000251:5
1,067 shares@ US$10.14470.0020% mcap0.0% of flowClass A Common StockSEC:0001818383-26-000251:0
1,067 shares@ US$10.1220.0020% mcap0.0% of flowClass A Common StockSEC:0001818383-26-000251:1
1,067 shares@ US$10.40770.0021% mcap0.0% of flowClass A Common StockSEC:0001818383-26-000251:2
6,667 shares@ US$10.11240.013% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000251:4
23,202 shares@ US$10.14880.044% mcap0.8% of flowCommonSEC144:0001921094-26-001085
24,250 shares0Class A Common StockSEC:0001818383-26-000247:0
1,088 shares@ US$9.570.0020% mcap3.0% of flowClass A Common StockSEC:0001818383-26-000247:1
3,000 shares@ US$9.400.0057% mcap1.5% of flowClass A Common StockSEC:0001818383-26-000243:0
1,067 shares@ US$10.5360.0022% mcap0.0% of flowClass A Common StockSEC:0001818383-26-000241:0
1,067 shares@ US$10.78740.0023% mcap0.0% of flowClass A Common StockSEC:0001818383-26-000241:1
6,667 shares@ US$10.53190.014% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000241:2
6,667 shares@ US$10.77760.014% mcap0.3% of flowClass A Common StockSEC:0001818383-26-000241:3
1,940 shares@ US$11.25110.0043% mcap0.1% of flowClass A Common StockSEC:0001818383-26-000238:2
2,667 shares@ US$12.0340.0063% mcap0.1% of flowClass A Common StockSEC:0001818383-26-000238:0
1,940 shares@ US$11.48020.0044% mcap0.1% of flowClass A Common StockSEC:0001818383-26-000238:1
7,778 shares@ US$11.95750.018% mcap0.3% of flowClass A Common StockSEC:0001818383-26-000238:3
7,273 shares@ US$11.48610.017% mcap0.3% of flowClass A Common StockSEC:0001818383-26-000238:4
7,273 shares@ US$11.23790.016% mcap0.3% of flowClass A Common StockSEC:0001818383-26-000238:5
13,000 shares@ US$11.4940.030% mcap7.0% of flowCommonSEC144:0001921094-26-001022
25 of 463 declarations
About MediaAlpha, Inc.
MediaAlpha, Inc. is a U.S.-based marketing technology company listed on the NYSE under the ticker MAX, in the United States. The company was built around a clear proposition: make customer acquisition more transparent, measurable, and efficient for advertisers, especially in insurance. Founded in 2014, MediaAlpha initially modernized lead buying in auto insurance and later expanded its platform into health, Medicare, life insurance, and other consumer-intent verticals. Its operating headquarters is in Los Angeles, California, with additional offices including Bellevue, Tempe, and Taipei.([mediaalpha.com](https://mediaalpha.com/about/?utm_source=openai))
At the center of the business is a programmatic customer acquisition infrastructure that connects buyers of high-intent traffic with publishers and data sources. MediaAlpha provides solutions for insurance carriers and distributors, with a primary focus on property & casualty (P&C), health, and life insurance. The company emphasizes a transparent buying model that gives customers granular control over targeting, pricing, and real-time optimization, which is a key differentiator versus more opaque intermediaries in the lead-generation ecosystem.([mediaalpha.com](https://mediaalpha.com/?utm_source=openai))
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From a competitive standpoint, MediaAlpha positions itself as a leading customer acquisition platform in insurance, and recent company communications point to continued momentum in its core P&C franchise, including share gains and execution improvements. Management has also highlighted artificial intelligence as a potential growth driver, suggesting that AI could improve marketplace efficiency and expand the company’s ability to serve carriers at scale.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))
MediaAlpha’s product set is centered on programmatic advertising and performance marketing for consumers who are already in-market and comparison shopping. Its platform serves branded search, comparison sites, metasearch sites, quote flows, and other vertical-search environments. The company said its technology powered $2.2 billion of spend in 2025 across brand, comparison, and metasearch sites in P&C insurance, health insurance, life insurance, and other industries, underscoring the scale of the network it serves.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))
Geographically, MediaAlpha remains predominantly U.S.-centric, with most of its business and customer relationships tied to the domestic insurance market, while Taipei adds an international operating footprint. Recent notable developments include record 2025 results, a $32.9 million private stock repurchase announced in September 2025, a clean SOC 2 Type II attestation in September 2025, and ongoing insider activity reported through Form 4 filings, which may be of interest to investors tracking governance and management alignment.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))
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