InsidersTradesSigma
MediaAlpha, Inc. Stock: price and insider trades · United States · SEC (Form 4)
Track the MediaAlpha, Inc. share price and the full insider trade history of the company, a publicly traded company based in United States. Shares are listed on US US, under the supervision of SEC (Form 4). Operating in the Media & Communication sector, MediaAlpha, Inc. has recorded 408 insider filings. Market capitalisation: €726.1m. The latest transaction was filed on 8 July 2026 (Cession). Among the most active insiders: Yi Steven. Every trade is accessible without an account.
408
Insider Decl.
0
Thresholds
€55m
5 ops.
Buy Volume
€168m
152 ops.
Sell Volume
Analyst consensus: bullish or bearish?
Analysts rate MediaAlpha, Inc. Buy (bullish), based on 6 analysts. Average price target: US$13.67.
40Σ signal
Informational score on this market. Our backtest validates the signal only on 8 EU venues; elsewhere (notably US markets) insider buys historically invert or do not hold. Not a recommendation.
Fundamental score
Ranked 15,037 of 25,804 companies
47.0
score / 100
Value67
Quality27
FCF yld8.9%
Earn yld3.5%
EV/EBITDA·
ROE·
Gross mgn15%
Net mgn2.3%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Sigma AI Analysis
Fundamental view, insider signal, bull and bear case, synthesis.
AI-generated analysis. Opinion, not investment advice. Not backtested. Built from public filings and financials. No price target, no buy or sell recommendation.
Last declaration on 8 July 2026
Declarations408 total
24,992 shares@ US$13.9117Class A Common StockSEC:0001818383-26-000180:0
4,952 shares@ US$14.0841Class A Common StockSEC:0001818383-26-000180:1
3,282 shares@ US$13.7802Class A Common StockSEC:0001818383-26-000180:2
25,352 shares@ US$13.8627Class A Common StockSEC:0001818383-26-000180:3
9,524 shares@ US$14.059Class A Common StockSEC:0001818383-26-000180:4
8,205 shares@ US$13.6093Class A Common StockSEC:0001818383-26-000180:5
3,000 sharesClass A Common StockSEC:0001818383-26-000170:0
13,000 sharesClass A Common StockSEC:0001818383-26-000162:0
27,972 shares@ US$10.04190.038% mcap2.7% of flowClass A Common StockSEC:0001818383-26-000121:0
2,003 shares@ US$10.00060.0027% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000121:1
25,606 shares@ US$10.00690.034% mcap2.5% of flowClass A Common StockSEC:0001818383-26-000121:2
27,513 shares@ US$10.04160.037% mcap2.7% of flowClass A Common StockSEC:0001818383-26-000121:3
5,150 shares@ US$10.00030.0069% mcap0.5% of flowClass A Common StockSEC:0001818383-26-000121:4
26,888 shares@ US$10.00740.036% mcap2.6% of flowClass A Common StockSEC:0001818383-26-000121:5
24,529 shares@ US$10.05380.033% mcap2.2% of flowClass A Common StockSEC:0001818383-26-000110:0
15,172 shares@ US$10.08810.020% mcap1.3% of flowClass A Common StockSEC:0001818383-26-000110:1
49,844 shares@ US$10.04490.067% mcap4.4% of flowClass A Common StockSEC:0001818383-26-000110:2
22,274 shares@ US$10.06870.030% mcap2.0% of flowClass A Common StockSEC:0001818383-26-000110:3
25 of 408 declarations
About MediaAlpha, Inc.
MediaAlpha, Inc. is a U.S.-based marketing technology company listed on the NYSE under the ticker MAX, in the United States. The company was built around a clear proposition: make customer acquisition more transparent, measurable, and efficient for advertisers, especially in insurance. Founded in 2014, MediaAlpha initially modernized lead buying in auto insurance and later expanded its platform into health, Medicare, life insurance, and other consumer-intent verticals. Its operating headquarters is in Los Angeles, California, with additional offices including Bellevue, Tempe, and Taipei.([mediaalpha.com](https://mediaalpha.com/about/?utm_source=openai)) At the center of the business is a programmatic customer acquisition infrastructure that connects buyers of high-intent traffic with publishers and data sources. MediaAlpha provides solutions for insurance carriers and distributors, with a primary focus on property & casualty (P&C), health, and life insurance. The company emphasizes a transparent buying model that gives customers granular control over targeting, pricing, and real-time optimization, which is a key differentiator versus more opaque intermediaries in the lead-generation ecosystem.([mediaalpha.com](https://mediaalpha.com/?utm_source=openai)) From a competitive standpoint, MediaAlpha positions itself as a leading customer acquisition platform in insurance, and recent company communications point to continued momentum in its core P&C franchise, including share gains and execution improvements. Management has also highlighted artificial intelligence as a potential growth driver, suggesting that AI could improve marketplace efficiency and expand the company’s ability to serve carriers at scale.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) MediaAlpha’s product set is centered on programmatic advertising and performance marketing for consumers who are already in-market and comparison shopping. Its platform serves branded search, comparison sites, metasearch sites, quote flows, and other vertical-search environments. The company said its technology powered $2.2 billion of spend in 2025 across brand, comparison, and metasearch sites in P&C insurance, health insurance, life insurance, and other industries, underscoring the scale of the network it serves.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) Geographically, MediaAlpha remains predominantly U.S.-centric, with most of its business and customer relationships tied to the domestic insurance market, while Taipei adds an international operating footprint. Recent notable developments include record 2025 results, a $32.9 million private stock repurchase announced in September 2025, a clean SOC 2 Type II attestation in September 2025, and ongoing insider activity reported through Form 4 filings, which may be of interest to investors tracking governance and management alignment.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))
