InsidersTradesSigma
Track the MediaAlpha, Inc. share price and the full insider trade history of the company, a publicly traded company based in United States. Shares are listed on the US market, under the supervision of SEC (Form 4). Operating in the Media & Communication sector, MediaAlpha, Inc. has recorded 431 insider filings. Market capitalisation: €784.2m. The latest transaction was filed on 26 August 2026 (Cession). Among the most active insiders: Nonko Eugene. Every trade is accessible without an account.
MediaAlpha, Inc. has reported a total of 86 insider trading declarations in the last 90 days, with a total selling amount of approximately 32,139,023 euros and no buying activity. The top insiders include Yi Steven, who has made 11 declarations totaling about 15,803,888 euros, Nonko Eugene, a Director with 54 declarations totaling approximately 15,054,156 euros, and Yeh Kuanling Amy, the Chief Technology Officer, with 7 declarations totaling around 657,903 euros. Significant recent sales include Nonko Eugene's sale of approximately 10,044,315 euros and Yi Steven's sale of about 9,997,350 euros, both reported on July 6, 2026. Other notable sales by Yi Steven occurred on July 15, July 1, and July 17, 2026, with amounts ranging from approximately 1,414,433 euros to 1,034,447 euros. Yeh Kuanling Amy also reported a sale of about 353,951 euros on July 16, 2026.
Auto-generated summary, refreshed daily.Updated today
431
Insider Decl.
n/a
Thresholds
€55m
6 ops.
Buy Volume
€170m
184 ops.
Sell Volume
Analyst consensus: bullish or bearish?
Analysts rate MediaAlpha, Inc. Buy (bullish), based on 7 analysts. Average price target: US$15.43.
38Σ signal
This score ranks the purchase within its own market. No market currently meets the historical allocation criteria, so signals remain watch-only. Not investment advice.
Fundamental score
Ranked 16,277 of 28,958 companies
48.5
score / 100
Value70
Quality27
FCF yld9.7%
Earn yld3.8%
EV/EBITDA·
ROE·
Gross mgn15%
Net mgn2.3%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Sigma AI Analysis
Fundamental view, insider signal, bull and bear case, synthesis.
AI analysis generation is paused.
Last declaration on 26 August 2026
Declarations431 total
3,282 shares@ US$12.9937Class A Common StockSEC:0001818383-26-000220:0
3,282 shares@ US$12.8935Class A Common StockSEC:0001818383-26-000220:1
2,667 shares@ US$12.5562Class A Common StockSEC:0001818383-26-000220:2
8,205 shares@ US$12.9877Class A Common StockSEC:0001818383-26-000220:3
8,205 shares@ US$12.867Class A Common StockSEC:0001818383-26-000220:4
7,778 shares@ US$12.5535Class A Common StockSEC:0001818383-26-000220:5
3,282 shares@ US$12.82050.0053% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000218:0
3,282 shares@ US$12.90230.0053% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000218:1
3,282 shares@ US$13.19970.0054% mcap0.2% of flowClass A Common StockSEC:0001818383-26-000218:2
8,205 shares@ US$12.77980.013% mcap0.4% of flowClass A Common StockSEC:0001818383-26-000218:3
8,205 shares@ US$12.88290.013% mcap0.4% of flowClass A Common StockSEC:0001818383-26-000218:4
8,205 shares@ US$13.22650.014% mcap0.4% of flowClass A Common StockSEC:0001818383-26-000218:5
2,187 shares@ US$13.170.0036% mcap9.5% of flowClass A Common StockSEC:0001818383-26-000216:0
2,542 shares@ US$13.170.0042% mcap11.1% of flowClass A Common StockSEC:0001818383-26-000216:1
5,224 shares@ US$13.170.0086% mcap22.8% of flowClass A Common StockSEC:0001818383-26-000216:2
4,229 shares@ US$13.170.0069% mcap18.4% of flowClass A Common StockSEC:0001818383-26-000216:3
13,000 shares@ US$12.76340.021% mcap8.3% of flowClass A Common StockSEC:0001818383-26-000214:2
12,000 shares@ US$13.55140.020% mcap8.6% of flowClass A Common StockSEC:0001818383-26-000213:0
4,803 shares0Class A Common StockSEC:0001818383-26-000213:2
5,258 shares@ US$13.170.0086% mcap9.2% of flowClass A Common StockSEC:0001818383-26-000215:0
4,366 shares@ US$13.170.0072% mcap7.6% of flowClass A Common StockSEC:0001818383-26-000215:1
8,333 shares@ US$13.170.014% mcap14.5% of flowClass A Common StockSEC:0001818383-26-000215:2
6,252 shares@ US$13.170.010% mcap10.9% of flowClass A Common StockSEC:0001818383-26-000215:3
5,303 shares0Class A Common StockSEC:0001818383-26-000214:0
4,472 shares0Class A Common StockSEC:0001818383-26-000214:1
25 of 431 declarations
About MediaAlpha, Inc.
MediaAlpha, Inc. is a U.S.-based marketing technology company listed on the NYSE under the ticker MAX, in the United States. The company was built around a clear proposition: make customer acquisition more transparent, measurable, and efficient for advertisers, especially in insurance. Founded in 2014, MediaAlpha initially modernized lead buying in auto insurance and later expanded its platform into health, Medicare, life insurance, and other consumer-intent verticals. Its operating headquarters is in Los Angeles, California, with additional offices including Bellevue, Tempe, and Taipei.([mediaalpha.com](https://mediaalpha.com/about/?utm_source=openai)) At the center of the business is a programmatic customer acquisition infrastructure that connects buyers of high-intent traffic with publishers and data sources. MediaAlpha provides solutions for insurance carriers and distributors, with a primary focus on property & casualty (P&C), health, and life insurance. The company emphasizes a transparent buying model that gives customers granular control over targeting, pricing, and real-time optimization, which is a key differentiator versus more opaque intermediaries in the lead-generation ecosystem.([mediaalpha.com](https://mediaalpha.com/?utm_source=openai)) From a competitive standpoint, MediaAlpha positions itself as a leading customer acquisition platform in insurance, and recent company communications point to continued momentum in its core P&C franchise, including share gains and execution improvements. Management has also highlighted artificial intelligence as a potential growth driver, suggesting that AI could improve marketplace efficiency and expand the company’s ability to serve carriers at scale.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) MediaAlpha’s product set is centered on programmatic advertising and performance marketing for consumers who are already in-market and comparison shopping. Its platform serves branded search, comparison sites, metasearch sites, quote flows, and other vertical-search environments. The company said its technology powered $2.2 billion of spend in 2025 across brand, comparison, and metasearch sites in P&C insurance, health insurance, life insurance, and other industries, underscoring the scale of the network it serves.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai)) Geographically, MediaAlpha remains predominantly U.S.-centric, with most of its business and customer relationships tied to the domestic insurance market, while Taipei adds an international operating footprint. Recent notable developments include record 2025 results, a $32.9 million private stock repurchase announced in September 2025, a clean SOC 2 Type II attestation in September 2025, and ongoing insider activity reported through Form 4 filings, which may be of interest to investors tracking governance and management alignment.([nasdaq.com](https://www.nasdaq.com/press-release/mediaalpha-announces-fourth-quarter-and-full-year-2025-financial-results-2026-02-23?utm_source=openai))
