Sylvain Morel

About Sylvain Morel

Sylvain Morel is one of the founding figures behind ADTHINK, a French listed group on Euronext Growth focused on digital marketing, audience monetization and adtech. He co-founded the company in 2001 with Bertrand Gros and, after years in an operating leadership role, moved into a governance-focused position. Corporate and market sources describe him as a non-executive chairman and board member, responsible for supporting the company’s long-term strategic direction while day-to-day management is handled by an executive team. His career is closely tied to the build-out of ADTHINK into a recognized player in performance advertising and digital monetization. Over time, he helped shape a business model built around several complementary capabilities: customer acquisition, trading desk services, affiliate marketing, publisher monetization tools and proprietary technology. The company was created at an early stage of the digital advertising market and gradually evolved toward higher-value activities, combining commercial expertise with product innovation and revenue diversification. In 2018, Morel was publicly associated with the launch of ADTHINK’s Blockchain Lab, an initiative designed to explore how blockchain could be applied to online advertising and content monetization. That project reflected his interest in emerging technologies and in new approaches to transparency, traceability and trust within the advertising ecosystem. ADTHINK also communicated on strategic partnerships in this area, reinforcing its positioning as an innovation-driven company. During ADTHINK’s governance changes in 2020 and 2021, Morel retained a board-level role and continued advising management on overall strategy, while operational responsibilities were transferred to Jonathan Métillon. Company announcements highlight his contribution as a founder, strategic steward and long-term shareholder aligned with the group’s continuity. Overall, Sylvain Morel stands out as a seasoned founder-executive profile, combining sector expertise, entrepreneurial continuity and board-level oversight in France’s digital advertising market.