olivier novasque

About olivier novasque

Olivier Novasque is the founder and Chief Executive Officer of Sidetrade, the French software company specializing in SaaS and artificial intelligence for Order-to-Cash processes. A graduate of TBS Business School, he began his career in sales roles at companies such as Bouygues and GE Capital before founding Sidetrade in 2000. Since then, he has led the company’s development from an entrepreneurial start-up into an internationally recognized leader in customer finance, collections, credit risk management, and cash-flow generation. Sidetrade describes him as the architect of a distinctive go-to-market strategy built early on around innovation, data exploitation, and the automation of financial workflows. Under his leadership, Sidetrade reached several major milestones, including its listing on Euronext in 2005 and its steady international expansion across Europe, North America, Asia-Pacific, and more than 80 countries. Corporate materials emphasize that Novasque helped build a proprietary data lake from large-scale B2B transaction data, which became a key strategic asset for applying AI to receivables management, payment prediction, and collection performance. Sidetrade also presents him as a driving force behind the company’s move into generative AI, positioning the platform as an AI-native operating environment rather than a conventional software stack. In addition to organic growth, Novasque has overseen a strategy that combines product innovation, operational discipline, and targeted acquisitions, including the purchase of CreditPoint Software to strengthen Sidetrade’s credit-risk capabilities. He is portrayed by the company as a charismatic and demanding leader focused on execution, long-term value creation, and measurable outcomes for customers and shareholders. In 2025, Sidetrade marked 20 years as a listed company and highlighted the significant appreciation in its market value since the IPO, a milestone closely associated with Novasque’s long-term stewardship. He also supports entrepreneurship through the Seed4soft fund, underlining his broader role in the French tech ecosystem.