Lucie Crouzet

About Lucie Crouzet

Lucie Crouzet is a French executive active in e-commerce and home furnishings retail, closely associated with the listed company Vente-unique.com, a specialist in online sales of furniture and home equipment. She has served as a board member of Vente-unique.com since 28 May 2018, with her mandate later renewed, indicating a sustained role in the company’s governance. Industry sources also describe her as Brand Director of Habitat and Director of Development for the Vente-unique.com group, positioning her at the intersection of brand strategy, commercial expansion, and digital transformation. Her professional background is linked to a business environment where online retail performance, customer experience, and omnichannel execution are central priorities. Material published by Vente-unique.com highlights her experience across product marketing, paid traffic, SEO, CRM, and UX, which points to a profile deeply rooted in growth marketing and customer acquisition. That combination of skills is particularly relevant in a digitally native retail group, where profitability depends on balancing traffic generation, conversion, retention, and user experience. Within the company’s governance framework, Lucie Crouzet is part of a stable leadership structure around Vente-unique.com’s European expansion and brand development. Her name appears among the company’s directors alongside long-standing leaders, underscoring her participation in strategic oversight and major corporate decisions. The renewal of her board mandate by shareholders further suggests recognition of her contribution to the company’s direction. Operationally, she is associated with the relaunch and retail repositioning of Habitat, including the brand’s return to physical stores after the website reopened in 2024. This reflects an ability to connect brand heritage with modern distribution strategy and digital commerce execution. Overall, Lucie Crouzet stands out as a retail and digital executive with strong expertise in brand building, customer experience, and commercial development within a listed French group.