Alexandra PEREYRE

About Alexandra PEREYRE

Alexandra Pereyre de Nonancourt is a French business executive closely associated with Champagne Laurent-Perrier, where she represents the family continuity and long-term strategic stewardship of one of Champagne’s most respected independent houses. She joined Laurent-Perrier in 1987 and became a member of the company’s Management Board in 1990, alongside her sister Stéphanie Meneux de Nonancourt. This long tenure places her at the center of the group’s governance and reflects her role in preserving the legacy built by Bernard de Nonancourt, the driving force behind Laurent-Perrier’s modern development. Over time, Alexandra Pereyre de Nonancourt has become one of the key figures in Laurent-Perrier’s corporate leadership, helping guide the house’s brand strategy, family governance, and long-term independence. Company sources indicate that she serves on the group’s governing bodies with Stéphanie Meneux de Nonancourt under the chairmanship of Stéphane Dalyac, and that she has been part of the family succession process that intensified from late 2010 onward. Her presence in the leadership structure has supported the transition between generations while reinforcing the company’s independent, family-owned identity. She is also visible in Laurent-Perrier’s international representation. The house highlighted her involvement in major institutional occasions such as the Royal Warrant of King Charles III, underscoring her role in maintaining long-standing relationships with the British royal family and in promoting the brand’s prestige abroad. This type of engagement shows that her responsibilities extend beyond internal governance to include brand diplomacy, heritage stewardship, and international positioning. In the context of family-controlled listed companies, Alexandra Pereyre de Nonancourt stands out for her governance expertise, her deep knowledge of the luxury and Champagne sectors, and her sustained contribution to strategic continuity. Her career is closely linked to the protection of a distinctive corporate model: an independent house combining tradition, innovation, environmental responsibility, and global brand recognition.