Luciana Cemerka

About Luciana Cemerka

Luciana Cemerka serves as Chief Marketing Officer at Teleperformance and is part of the company’s senior leadership structure. In TP’s corporate governance materials, she is presented as the executive responsible for global marketing, helping shape the group’s brand, sharpen its market positioning, and support the commercial narrative across its international footprint. Her role sits at the intersection of strategic communication, brand stewardship and business growth. Her career has been built in large multinational environments, including Microsoft and Telefónica. Those experiences gave her a broad background in international marketing, brand strategy and global campaign execution. Teleperformance highlights her ability to bring a 360-degree marketing perspective, combining strategic thinking, client understanding and the practical execution needed to operate across multiple geographies and business cultures. This international exposure is particularly relevant in a company with a broad global presence and a diverse client base. At Teleperformance, Luciana Cemerka has been associated with major efforts to strengthen the group’s external image and to reinforce its positioning as a leader in digital business services and customer experience. She has led bold, innovative marketing campaigns worldwide, supporting the company’s evolution toward more technology-enabled, integrated and customer-centric services. Her public communications also show a strong focus on brand development, innovation and the adoption of new digital formats and engagement channels. Teleperformance also notes that she serves as a guest professor in an online digital marketing course at one of São Paulo’s most respected universities, which underlines her expertise and professional authority in the field. Overall, her profile combines executive marketing leadership, global communications experience and a clear contribution to the group’s strategic growth agenda.