John Parkes

About John Parkes

John Parkes is a long-standing executive at Ubisoft Entertainment, where he has built a career of more than two decades at the intersection of marketing, business development, and corporate governance. He joined Ubisoft as Marketing Director UK in London, where he was responsible for UK marketing and brand development. In 2005, he was promoted to Vice President, Marketing EMEA in Paris, overseeing the development of marketing strategies and the launch of Ubisoft’s brand portfolio across the EMEA region. In that role, he led public relations, digital communications, and brand marketing teams. In 2010, Parkes was appointed Managing Director of Ubisoft France, taking responsibility for commercial management, sales development, brand growth, and the development of Ubisoft communities in the French market. That position placed him at the center of local growth priorities, franchise visibility, and player engagement. At the end of 2021, he joined Ubisoft’s new Global Publishing organization as SVP Marketing Services, where he leads operational marketing strategy and execution worldwide, including communications, media, CRM, communities, and customer relations. Through his teams, he helps drive global gamer engagement across Ubisoft’s brands and markets. Alongside his operational responsibilities, John Parkes also serves on Ubisoft’s Board of Directors as an employee-shareholder representative. Ubisoft describes his contribution to the board as combining commercial and marketing expertise, deep industry knowledge, and a practical understanding of the group’s operations and organization. His profile reflects a senior leader who combines international marketing execution with governance perspective. He is a graduate of HEC Paris and the University of Bristol in science, further supporting his position as an internationally experienced executive comfortable in multicultural and highly competitive environments.