1 insider bought €4.2M of shares over the last 90 days, the latest filed 18 Sept 2026.
Every trade that managers of Ubisoft Entertainment disclose to AMF is tracked on this page. The company sits in the Media & Communication sector and is based in Saint-Mandé, France. It was founded in 1986. Between 18 October 2025 and 18 October 2026, 6 insiders published 36 filings.
Purchases and sales both appear in the filings: 32 purchases (6 insiders, €23.0M) and 1 sale (1 insider, €925). On balance, insiders were net buyers of €23.0M. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. On the buying side, the filings list 5 chief executives and 1 senior executive among the declarants. At €2.7M, the purchase published on 29 May 2026 by Christian Guillemot is the largest of the period (0.52% of market cap).
In all, 12 purchases were made within 30 days of a purchase by another insider of the company. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The most recent open-market purchase was published on 18 September 2026, 29 days ago. The median gap between a trade and its publication by AMF is 4 days. Under the Market Abuse Regulation, managers have three business days to notify their trades.
For context, the typical company on the same exchange (median of 316 companies) published 6 filings over the same period, against 36 filings here. Over the whole record (from 2021), the tally stands at 53 purchases and 6 sales.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. Source: insider filings from AMF. Past trades are no guide to future returns.
+3 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Ubisoft Entertainment Hold (neutral), based on 12 analysts. Average price target: €5.26.
Transparent value + quality ranking, distinct from the insider signal.
FY ended March 2026 · cache
25 of 97 declarations
Ubisoft Entertainment S.A. is a leading global video game company listed on Euronext Paris and headquartered in France. Founded in 1986 by the Guillemot brothers, the group began as a distributor and publisher before evolving into one of the world’s best-known creators and publishers of interactive entertainment. Its business model covers the development, publishing and distribution of video games across consoles, PC and mobile, together with online services and content tied to its intellectual properties.
Ubisoft’s portfolio is built around flagship franchises such as Assassin’s Creed, Far Cry, Rainbow Six, Just Dance, The Crew, Prince of Persia, Watch Dogs, Anno and Rayman, which underpin much of its brand equity and monetization. The company also offers downloadable content, subscription services, online features and broader transmedia experiences through platforms such as Ubisoft Connect and Ubisoft+. Its strategy emphasizes enduring game worlds, recurring engagement and live services designed to extend the commercial life of its core brands.
From a strategic standpoint, FY 2025 was a pivotal year in Ubisoft’s transformation. The company generated positive free cash flow, completed ahead of schedule its initial €200 million cost-reduction plan, and then set an additional target of €100 million in structural efficiencies over the next two years. Ubisoft also announced the creation of Vantage Studios, a new subsidiary backed by Tencent, intended to accelerate the development of major franchises including Assassin’s Creed, Far Cry and Rainbow Six. This restructuring reflects the group’s intent to become more focused, agile and capital-disciplined.
Ubisoft has a broad international footprint, with studios and teams across multiple regions serving a worldwide player base across all major gaming platforms. Its reporting by geographic region and platform highlights the diversity of its commercial exposure. FY 2024-25 also saw the release of Assassin’s Creed Shadows, described by management as a defining launch and an important milestone in the company’s ongoing transformation. In parallel, Ubisoft continues to invest in generative AI and cloud computing to improve game creation, live operations and player experiences.
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 5 filings published between 29 July and 18 September 2026: 5 open-market purchases by insiders for €4.2M. Largest amounts: Christian GUILLEMOT (DIRECTEUR GENERAL DELEGUE), purchases of €4.2M.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 14 October 2026 (UTC)
Headquarters: Saint-Mandé, France · Founded: 1986 · 20,324 employees (2021) · Wikipedia article
Source: Wikidata (CC0).
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