Jcdecaux SE Stock: price and insider trades · France

JCDecaux SE is a global leader in outdoor advertising and one of the benchmark listed Out-of-Home (OOH) players in Paris under the ticker DEC. The company was founded in 1964 by Jean-Claude Decaux and was built around a breakthrough idea that became its trademark: advertising-supported street furniture, especially the bus shelter, first deployed in Lyon. This model, which combines public-service infrastructure for cities with advertising revenue, remains the foundation of the group’s business and underpins its international expansion. JCDecaux states that it is today the world’s number one outdoor advertising company and the only international player dedicated exclusively to outdoor media.

The group’s operations are organized into three main business lines: Street Furniture, Transport advertising, and Billboard advertising. Street Furniture includes bus shelters, columns, and other urban installations; Transport advertising covers airports, metros, buses, trams, and railway environments; and Billboard advertising addresses large-format media on private property. Together, these activities allow JCDecaux to reach highly trafficked urban audiences, commuters, travelers, and shoppers. The group also emphasizes digital, data-driven and programmatic OOH solutions, reflecting the increasing digitization of the sector and the need for more precise audience targeting and campaign measurement.