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XCel Brands, Inc. Stock: price and insider trades · United States
1 insider bought €29k of shares over the last 90 days, the latest filed 31 Aug 2026.
XCel Brands, Inc.: what insiders have been doing
This page follows insider dealings at XCel Brands, Inc. as filed with SEC (Form 4), a company from the Retail & Commerce sector. From 18 October 2025 to 18 October 2026, the disclosure feed for XCel Brands, Inc. logged 33 filings by 5 insiders.
No insider sold shares on the market over the period. Instead, the filings list 6 purchases totalling €110k, made by 1 insider. Unlike grants, an open-market purchase is paid for by the insider, at the market price. Biggest ticket of the year: €81k, bought by D Loren Robert W and made public on 19 December 2025. On the buying side, the filings list 1 chief executive among the declarants.
Across the 5,812 companies tracked on its exchange, the median is 19 filings; at 33 filings, this issuer sits above that mark. The full history, which starts in 2021, counts 11 purchases against no sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 4.9 m USD and net income at -17.5 m USD.
The most recent open-market purchase was published on 31 August 2026, 47 days ago. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction.
Elsewhere in the same sector, our signals recently picked up insider purchases at GameStop Corp. and Celsius Holdings, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
79
Thresholds
n/a
Buy Volume
€437,761
11 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleLoren Robert W. d7 buys
Mark DiSanto1 buy
Since the insiders bought
- -62.2%Entry US$0.90 · Close 14 Oct 2026 US$0.34
- -24.1%Entry US$1.41 · Close at T+365 US$1.07
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate XCel Brands, Inc. Strong Buy (bullish), based on 2 analysts. Average price target: US$4.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
US$0.45
Analyst consensus
2 analystsStrong buy
US$3.00Target US$4.00(+781%)US$5.00
Income statement
RevenueUS$4.9M
Gross profitUS$4.9M100% margin
EBITDA-US$11.5M-233% margin
Net income-US$17.5M-353.5% margin
Valuation
PER (forward)-0.9x
P/Book0.2x
Beta1.23
Balance sheet & cash
Market capUS$3M
Total debtUS$18.1M
Free Cash Flow-US$7M
Debt / Equity142%
Profitability & ownership
ROE-92.1%
ROA-11.4%
% insiders34.8%
% institutions11.5%
Last declaration on 2 October 2026
Declarations79 total
42,310 shares@ US$0.930.83% mcap2.5% of flowCommon StockSEC:0001104659-26-113196:0
19,547 shares@ US$0.930.39% mcap1.1% of flowCommon StockSEC:0001104659-26-113196:1
2,000 shares@ US$0.9550.036% mcap0.1% of flowCommon StockSEC:0001104659-26-103671:0
Canonical exit: 25 Nov 2026 (T+90)
3,500 shares@ US$0.9550.063% mcap0.2% of flowCommon StockSEC:0001104659-26-103671:1
Canonical exit: 26 Nov 2026 (T+90)
10,000 shares@ US$0.9550.18% mcap0.6% of flowCommon StockSEC:0001104659-26-102492:0
Canonical exit: 24 Nov 2026 (T+90)
10,000 shares@ US$0.8750.16% mcap0.6% of flowCommon StockSEC:0001104659-26-100839:3
Canonical exit: 22 Nov 2026 (T+90)
24,681 shares@ US$1.800.85% mcap2.9% of flowCommon StockSEC:0001104659-26-100839:0
11,402 shares@ US$1.800.39% mcap1.3% of flowCommon StockSEC:0001104659-26-100839:1
12,000 shares@ US$0.8690.20% mcap0.7% of flowCommon StockSEC:0001104659-26-100839:2
Canonical exit: 19 Nov 2026 (T+90)
7,454 shares@ US$1.800.26% mcap0.9% of flowCommon StockSEC:0001104659-26-082332:1
16,454 shares@ US$1.800.57% mcap1.9% of flowCommon StockSEC:0001104659-26-082332:0
13,617 shares@ US$2.130.64% mcap1.8% of flowCommon StockSEC:0001104659-26-068948:0
6,168 shares@ US$2.130.29% mcap0.8% of flowCommon StockSEC:0001104659-26-068948:1
1,250 shares0Common StockSEC:0001104659-26-047000:0
1,250 shares0Common StockSEC:0001104659-26-046998:0
1,250 shares0Common StockSEC:0001104659-26-046997:0
13,222 shares@ US$2.240.64% mcap1.9% of flowCommon StockSEC:0001104659-26-047002:0
6,809 shares@ US$2.240.33% mcap1.0% of flowCommon StockSEC:0001104659-26-047002:1
1,250 shares0Common StockSEC:0001104659-26-046999:0
1,742 shares@ US$1.4350.054% mcap0.2% of flowCommon StockSEC:0001104659-26-043927:0
20,425 shares@ US$1.451.9% of flowCommon StockSEC:0001104659-26-022997:0
777 shares@ US$2.02532.2% of flowCommon StockSEC:0001104659-26-019092:0
20,147 shares@ US$1.471.8% of flowCommon StockSEC:0001104659-26-010419:0
2,839 shares@ US$1.1667.8% of flowCommon StockSEC:0001104659-26-001372:0
26,924 shares@ US$1.101.9% of flowCommon StockSEC:0001104659-26-001369:0
25 of 79 declarations
About XCel Brands, Inc.
XCel Brands, Inc. (NASDAQ: XELB) is a U.S.-based consumer brand development and media company focused on apparel, footwear, accessories, fine jewelry, home goods, and other lifestyle products. Headquartered in New York City, United States, the company operates from 550 Seventh Avenue in Manhattan. For international investors, XCel should be viewed less as a traditional manufacturer and more as a brand monetization platform that combines design, licensing, marketing, live-stream selling, and social commerce.
Founded in 2011, XCel’s strategy has been built around acquiring or partnering with brands that have recognizable equity, then scaling them through an integrated ecosystem of content, creators, merchandising, and omnichannel distribution. The company emphasizes its in-house capabilities across brand building, video production, retail execution, and licensing. This model is designed to create value through intellectual property and audience engagement rather than through heavy asset ownership, which differentiates XCel from conventional consumer goods companies.
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Its portfolio includes well-known and influencer-led names such as Halston, Judith Ripka, C Wonder, Longaberger by Shannon Doherty, Tower Hill by Christie Brinkley, GemmaMade by Gemma Stafford, Mesa Mia by Jenny Martinez, Off/Duty by Coco Rocha, and Trust Respect Love by Cesar Millan. XCel also highlights a substantial track record in live-stream commerce and social shopping, with a large social media following and thousands of hours of live programming. That positioning gives the company a distinctive niche in the evolving consumer-brand landscape, particularly where content and commerce converge.
Competitively, XCel sits at the intersection of brand management, digital retail, and media commerce. Its strengths lie in its ability to combine brand IP, celebrity and influencer partnerships, storytelling, and multi-channel distribution. At the same time, the business remains exposed to execution risk, brand concentration, and the inherent volatility of discretionary consumer spending. The investment case is therefore tied to the durability of its brands and its ability to convert audience reach into profitable sales.
Recent developments have been active. On May 14, 2026, XCel reported first-quarter 2026 results and reiterated its restructuring and operating improvement efforts, while still posting a net loss. In April 2026, the company announced the sale of the Judith Ripka brand and also unveiled new commercial initiatives, including the launch of Mesa Mia by Jenny Martinez on HSN. As a NASDAQ-listed company in the United States, XCel Brands remains a small-cap, event-driven name whose valuation is likely to be influenced by brand launches, licensing economics, and execution in social commerce.
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