No insider purchase over the last 90 days. The latest was filed 13 Aug 2025.
This page follows insider dealings at Winmark Corp as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Minneapolis, United States. The group dates from 1988. Over the twelve months to 18 October 2026, the company's managers filed 11 filings, from 5 insiders.
All open-market trades in the period are sales: 2 sales worth €2.3M, by 2 insiders, with no purchase on record. One trade stands out by size: a sale of €1.6M from Grassle Jenele C, disclosed on 5 March 2026.
The median gap between a trade and its publication by SEC (Form 4) is 2 days. US insiders must file a Form 4 within two business days of a trade. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
For context, the typical company on the same exchange (median of 5,810 companies) published 19 filings over the same period, against 11 filings here. Over the whole record (from 2021), the tally stands at 3 purchases and 27 sales. For the fiscal year to 27 December 2025, the annual 10-K puts revenue at 86.1 m USD and net income at 41.7 m USD.
In the same sector, recent insider purchases at GameStop Corp. and Celsius Holdings, Inc. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
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Winmark Corp. (ticker WINA) is a U.S.-listed company trading on the NASDAQ market in the United States and headquartered in Minneapolis, Minnesota. The company is best known as a franchisor of resale-oriented retail concepts, built around a portfolio of complementary consumer brands that serve different everyday spending categories. Its business model is franchise-driven, which generally supports recurring royalty streams and relatively light capital intensity compared with company-operated retail chains.
Winmark traces its roots back to 1988, when it was formed as Play It Again Sports Franchise Corporation. Over time, the company evolved into Winmark Corporation and broadened its brand portfolio. Today, its core banners include Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. These concepts target, respectively, gently used apparel and accessories for teens and young adults, children’s clothing and gear, sporting goods, women’s fashion, and musical instruments. In addition to licensing franchise rights, Winmark provides operational support to franchisees, including point-of-sale system support and, for certain locations, merchandise supply.
From a reporting standpoint, the company is organized primarily around one reportable franchising segment, with a smaller non-reportable equipment leasing business that has become less central as management has allowed that portfolio to run off. Winmark’s competitive position rests on a clear value proposition: it enables independent operators to run neighborhood resale stores under established brands, with a tested operating model, brand recognition, and ongoing support from the corporate platform. That gives the company a meaningful moat in a fragmented retail niche where affordability, sustainability, and the circular economy are increasingly relevant to consumers.
Geographically, Winmark’s operations are concentrated in North America, with the vast majority of its network located in the United States and Canada. As of December 28, 2024, the company reported 1,350 franchises in operation and more than 2,800 available territories, indicating continued whitespace for network expansion. System-wide sales exceeded $1.6 billion in 2024, underscoring the scale of the franchise system without equating that figure with consolidated company revenue. Winmark’s consolidated revenue was $81.3 million in 2024, while profitability remained strong despite the ongoing wind-down of the leasing portfolio.
Recent corporate highlights include the release of full-year 2024 results in February 2025 and first-quarter 2026 results in April 2026. The company also continued its shareholder-friendly capital return policy, including a regular quarterly dividend. For French-speaking investors, Winmark stands out as a quality franchise platform tied to the resale economy, with recurring cash generation, a recognizable brand set, and exposure to a structurally relevant retail theme on the NASDAQ market in the United States.
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Minneapolis, United States · Founded: 1988 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| Dec 2025 | 86.1 m USD | 41.7 m USD | 11.30 USD | n.d. | 10-K |
| Dec 2024 | 81.3 m USD | 40.0 m USD | 10.89 USD | n.d. | 10-K |
| Dec 2023 | 83.2 m USD | 40.2 m USD | 11.04 USD | 3.10 USD | 10-K |
| Dec 2022 | 81.4 m USD | 39.4 m USD | 10.97 USD | 2.55 USD | 10-K |
| Dec 2021 | 78.2 m USD | 39.9 m USD | 10.48 USD | 1.60 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.