1 insider bought €93k of shares over the last 90 days, the latest filed 09 Sept 2026.
Every trade that managers of Westwing Group SE disclose to BaFin is tracked on this page. The company sits in the Retail & Commerce sector and is based in Munich, Germany. It was founded in 2011. The last twelve months, up to 18 October 2026, brought 7 filings signed by 4 insiders.
Only purchases show up on the open market, 7 purchases in all worth €222k, filed by 4 insiders. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. The buyers include 3 senior executives and 1 board member. At €70k, the purchase published on 10 November 2025 by Hoerning, Dr. Andreas is the largest of the period.
In the case of 1 purchase, another manager of the company was buying within the same 30 days. When several insiders buy within a few weeks of each other, analysts speak of a cluster purchase. The most recent open-market purchase was published on 9 September 2026, 38 days ago. Typically, a trade is published a median of 2 days after it takes place. For comparison, MAR article 19 gives managers three business days to notify a trade.
With 7 filings in twelve months, the company is more active than the median of 5 filings across the 287 companies we follow on the same exchange. Since 2025, the database holds 7 purchases and no sales by insiders of the company.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Every figure here comes from the filings published by BaFin and describes the past, not future prices; it is not investment advice.
Headquarters: Munich, Germany · Founded: 2011
Source: Wikidata (CC0).
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Westwing Group SE Strong Buy (bullish), based on 3 analysts. Average price target: €22.17.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
7 of 7 declarations
Westwing Group SE is a European premium home and living e-commerce company listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany. Founded in 2011 and headquartered in Munich, the group has built its business around a “beautiful living” proposition that combines editorial inspiration, third-party branded assortments, and proprietary products. Its model is more integrated than a standard online retailer: it spans e-commerce shopping, daily specials, selected physical stores, a B2B offering through Westwing Business, and an interior design advisory service through Westwing Design Service.
Operationally, Westwing targets consumers seeking premium furniture, home décor, textiles, accessories, and interior solutions. A key differentiator is the Westwing Collection, the company’s own brand line, which supports brand control and may offer better economics than pure resale. The company also uses exclusive collaborations with recognized design brands to strengthen its premium positioning and enhance the desirability of its assortment. Beyond product sales, Westwing’s design and advisory services deepen customer engagement and broaden the relationship from transactional retail to lifestyle and project-based solutions.
Geographically, Westwing continues to expand across Europe. For 2025, the company reported presence in 23 European countries, underscoring its gradual rollout strategy across the continent. The company remains anchored in Munich, Germany, which provides a strong base in one of Europe’s most competitive retail and design markets.
From a competitive standpoint, Westwing sits at the intersection of specialized e-commerce, curated design retail, and interior inspiration. This allows it to differentiate itself from both large generalist online players and traditional furniture chains. Its brand is positioned as a premium destination for “Design Lovers,” with a consistent customer experience across digital and physical touchpoints.
Recent developments reinforce this strategy: new premium partnerships, store openings, continued B2B development, and market expansion into additional European countries. Westwing has also highlighted ESG progress, including packaging improvements, responsible sourcing, and emission reductions, which may help reinforce its appeal to sustainability-focused investors. For international investors, Westwing Group SE remains a consumer-discretionary and specialized retail story to watch, with performance driven by execution, European expansion, brand strength, and the ongoing scaling of its own-label and service-led offering.
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