1 insider bought €783k of shares over the last 90 days, the latest filed 10 Oct 2026.
Every trade that managers of HelloFresh SE disclose to BaFin is tracked on this page. The company sits in the Retail & Commerce sector and is based in Berlin, Germany. It was founded in 2011. Its latest reported headcount is 19,012 employees (2023). Between 18 October 2025 and 18 October 2026, 7 insiders published 22 filings.
Open-market activity splits into 10 purchases totalling €3.9M and 5 sales totalling €1.3M; 4 insiders sit on the buying side and 2 insiders on the selling side. Purchases outweigh sales by €2.7M. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. The largest single trade was a purchase of €1.6M by TWG Ventures GmbH, published on 24 March 2026, equal to 0.37% of the market capitalisation. On the buying side, the filings list 2 senior executives among the declarants.
With 22 filings in twelve months, the company is more active than the median of 5 filings across the 287 companies we follow on the same exchange. Our records for HelloFresh SE go back to 2025, with 12 purchases and 7 sales on the open market in total.
In the case of 4 purchases, another manager of the company was buying within the same 30 days. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The most recent open-market purchase was published on 10 October 2026, 7 days ago. Typically, a trade is published a median of 3 days after it takes place. Under the Market Abuse Regulation, managers have three business days to notify their trades.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. Every figure here comes from the filings published by BaFin and describes the past, not future prices; it is not investment advice.
+1 other insider
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate HelloFresh SE Hold (neutral), based on 12 analysts. Average price target: €4.24.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 27 declarations
HelloFresh SE is a German direct-to-consumer food distribution group listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany under the ticker HFG.DE. Founded in Berlin in November 2011, the company has become one of the global pioneers in meal kits and a well-known consumer growth name on the German market. Its registered office and headquarters are in Berlin, underscoring its position as a German-listed company with an international consumer and logistics footprint. HelloFresh’s model is built around a data-driven, integrated supply chain that delivers food solutions directly to customers’ homes, with an emphasis on convenience, personalization and lower food waste. ([ir.hellofreshgroup.com](https://ir.hellofreshgroup.com/download/companies/hellofresh/Annual%20Reports/DE000A161408-JA-2023-EQ-E-01.pdf?utm_source=openai))
The core business remains meal kits: recipe-led boxes containing pre-portioned ingredients that allow customers to cook at home with reduced planning and shopping time. Over time, HelloFresh expanded beyond meal kits into add-on products and ready-to-eat meals, and it also operates additional food-related concepts. The group’s brand portfolio includes HelloFresh, EveryPlate, Green Chef, Chefs Plate, Factor, Youfoodz, Good Chop and The Pets Table. This multi-brand structure allows the company to address different consumer needs, from value-oriented households to customers seeking premium or convenience-led food solutions. ([ir.hellofreshgroup.com](https://ir.hellofreshgroup.com/download/companies/hellofresh/Annual%20Reports/DE000A161408-JA-2023-EQ-E-01.pdf?utm_source=openai))
From a competitive standpoint, HelloFresh positions itself as a global leader in meal kits and operates across a broad international footprint. The company states that it serves 18 countries, including Germany, France, the UK, the US, Canada, Australia, Switzerland and several Benelux and Nordic markets. That geographic spread gives it scale and diversification, although the business remains exposed to consumer spending patterns, marketing efficiency and retention dynamics. Its direct-to-consumer model gives HelloFresh meaningful control over procurement, production planning, distribution and customer experience, which is important in a category where operational execution is decisive. ([ir.hellofreshgroup.com](https://ir.hellofreshgroup.com/download/companies/hellofresh/Annual%20Reports/HelloFreshNonFinancialReport_2023_EN.pdf?subscriptionId=3603514&utm_source=openai))
Recent news has centered on profitability improvement, operational simplification and product investment. In 2025 and 2026, HelloFresh highlighted a large efficiency program, product enhancements and targeted annual cost savings of around €300 million by 2026, while also strengthening its focus on higher-value customers. The company has also continued to expand its ready-to-eat platform, notably Factor in Europe, while reporting improving profitability and cash generation. For international equity investors, HelloFresh remains a consumer and supply-chain platform story: global reach, recurring customer relationships, and a continued push toward stronger margins and cash flow in a highly competitive category. ([hellofreshgroup.com](https://www.hellofreshgroup.com/en/newsroom/press-releases/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 8 filings published between 14 August and 10 October 2026: 2 open-market purchases by insiders for €783k, 2 sales for €344k. 4 other filings (not open-market purchases or sales: grants, options, plans, sale notices, block transfers). Largest amounts: Active Ownership Opportunities SCS (Closely associated), purchases of €783k; Simon, Fabien Jacques Jérôme (Management Board), sales of €344k.
Recent news
Zonebourse Suisse, 24 September 2026: "HelloFresh SE fournit ses prévisions de résultats pour le troisième trimestre 2026" (headline in French), 6 days before the share purchase by Active Ownership Opportunities SCS (€370k).
Headlines quoted as published, with source and date. The gap to insider purchases is computed from the filings and implies no link between the article and the purchase. Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 14 October 2026 (UTC)
Headquarters: Berlin, Germany · Founded: 2011 · 19,012 employees (2023) · Wikipedia article
Source: Wikidata (CC0).