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Victoria's Secret & Co. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 06 Apr 2026.
Victoria's Secret & Co.: what insiders have been doing
Victoria's Secret & Co., founded in 1977, is a Luxury & Fashion company based in Reynoldsburg, United States. Its latest reported headcount is 31,000 employees (2025). Its directors and officers file their transactions with SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Victoria's Secret & Co. logged 28 filings by 13 insiders.
Open-market activity splits into 3 purchases totalling €305k and 9 sales totalling €163.8M; 2 insiders sit on the buying side and 2 insiders on the selling side. No amount is published for 1 filing, which the totals therefore leave out. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. Among those who bought: 2 senior executives. One trade stands out by size: a sale of €76.4M from BBRC International Pte Ltd, disclosed on 4 June 2026, or 1.8% of market capitalisation.
In all, 3 purchases were made within 30 days of a purchase by another insider of the company. Purchases made close together by different insiders form what is called a cluster. The last insider purchase was made public on 6 April 2026, 195 days ago. Typically, a trade is published a median of 2 days after it takes place. Section 16 rules allow two business days to file each Form 4. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
For context, the typical company on the same exchange (median of 5,811 companies) published 19 filings over the same period, against 28 filings here. Our records for Victoria's Secret & Co. go back to 2021, with 10 purchases and 16 sales on the open market in total. The 10-K for the year ended 31 January 2026 shows 6.55 bn USD of revenue and 161.0 m USD of net income.
Other companies in the same market with recent insider buying flagged by our signals: GameStop Corp. and Heico Corp. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
175
Thresholds
n/a
Buy Volume
€25M
10 ops. · all time
Sell Volume
€176M
16 ops. · all time
Who traded when
BuySaleBBRC International Pte Ltd5 buys7 sales
Anne Sheehan2 buys
Melinda R. McAfee2 sales
Donna James1 buy
Since the insiders bought
- +60.3%Entry US$48.58 · Close at T+90 US$77.87
- +60.3%Entry US$48.58 · Close at T+90 US$77.87
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 13,528 of 24,148 companies
48.1
score / 100
Value45
Quality52
FCF yld4.5%
Earn yld2.3%
EV/EBITDA19.0x
ROE47%
Gross mgn36%
Net mgn2.5%
Debt/EBITDA5.5x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$88.39
Analyst consensus
11 analysts2.25/5
US$73.00Target US$92.45(+5%)US$110.00
Income statement
RevenueUS$6.6B
Gross profitUS$2.4B36% margin
EBITDAUS$516M8% margin
Net incomeUS$161M5.5% margin
Valuation
PER (trailing)19.8x
PER (forward)15.7x
P/Book7.1x
Beta2.01
Balance sheet & cash
Market capUS$7.1B
Total debtUS$2.8B
Free Cash FlowUS$312M
Debt / Equity276%
Profitability & ownership
ROE46.9%
ROA6.5%
% insiders10.4%
% institutions108.6%
Last declaration on 9 October 2026
Declarations175 total
38,991 shares@ US$85.790.077% mcap75.7% of flowCommon StockSEC:0001225208-26-008365:0
1,391 shares0Common StockSEC:0001225208-26-008315:0
1,400 shares@ US$90.640.0029% mcap9.2% of flowCommon StockSEC:0001225208-26-008299:0
3,100 shares@ US$91.310.0066% mcap20.5% of flowCommon StockSEC:0001225208-26-008299:1
7,000 shares@ US$92.49470.015% mcap100.0% of flowCommonSEC144:0001628280-26-064937
1,519 shares@ US$84.810.0029% mcap51.5% of flowCommon StockSEC:0001225208-26-007686:0
1,791 shares@ US$90.600.0038% mcap0.1% of flowCommon StockSEC:0001213900-26-082832:2
718,007 shares@ US$89.081.48% mcap28.4% of flowCommon StockSEC:0001213900-26-082832:0
79,122 shares@ US$89.760.16% mcap3.2% of flowCommon StockSEC:0001213900-26-082832:1
289,479 shares@ US$88.890.60% mcap11.4% of flowCommon StockSEC:0001213900-26-081457:0
276,171 sharesCommon StockSEC:0001213900-26-073870:0
1,317 shares@ US$78.70990.0024% mcap100.0% of flowCommon StockSEC144:0001968582-26-000627
1,738 sharesCommon StockSEC:0001225208-26-006041:0
1,706 sharesCommon StockSEC:0001225208-26-006042:0
1,107,672 shares@ US$80.111.77% mcap38.6% of flowCommon StockSEC:0001213900-26-065437:0
27,758 shares@ US$80.030.044% mcap1.0% of flowCommon StockSEC:0001213900-26-065437:1
633 shares@ US$45.860.0006% mcap5.0% of flowCommon StockSEC:0001225208-26-004410:0
Canonical exit: 1 Jul 2026 (T+90)
2,175 shares@ US$46.2381.8% of flowCommon StockSEC:0001225208-26-004392:0
Canonical exit: 1 Jul 2026 (T+90)
4,842 shares@ US$45.8637.9% of flowCommon StockSEC:0001225208-26-004393:0
Canonical exit: 1 Jul 2026 (T+90)
24,819 shares0Common StockSEC:0001225208-26-003928:0
13,444 shares0Common StockSEC:0001225208-26-003930:0
30,765 shares0Common StockSEC:0001225208-26-003929:0
80,662 shares0Common StockSEC:0001225208-26-003927:0
16,546 shares0Common StockSEC:0001225208-26-003921:0
11,679 shares@ US$45.0553.2% of flowCommon StockSEC:0001225208-26-003798:0
25 of 175 declarations
About Victoria's Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a United States-based, NYSE-listed apparel retailer focused on women’s intimate apparel and adjacent categories. Headquartered in Reynoldsburg, Ohio, the company traces its heritage back to the Victoria’s Secret brand, which became one of the most recognizable names in lingerie and women’s personal-care retail over the past several decades. Today, VS&Co sells through a combination of stores, e-commerce, and digital channels, giving it a broad omnichannel footprint across the U.S. and selected international markets. ([victoriassecretandco.com](https://www.victoriassecretandco.com/investors?utm_source=openai))
The group’s portfolio is centered on three consumer-facing brands: Victoria’s Secret, Victoria’s Secret PINK, and Adore Me. Victoria’s Secret is the core brand and spans bras, panties, lingerie, sleepwear, loungewear, swim, and beauty products. PINK is positioned toward a younger consumer base and offers casual apparel, comfort-focused intimates, and lifestyle items. Adore Me, acquired to strengthen the company’s digital and technology capabilities, adds a direct-to-consumer, data-led model with a broader size and budget range. Together, these brands allow VS&Co to address different customer needs across the women’s intimates market. ([victoriassecretandco.com](https://www.victoriassecretandco.com/investors?utm_source=openai))
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From an industry standpoint, Victoria’s Secret & Co. competes in a highly brand-driven and promotion-sensitive market where product innovation, fit, merchandising, and omnichannel execution are critical. The company is working through a strategic reset centered on profitable growth, stronger brand health, and better execution across product and customer experience. Recent company communications reference its “Path to Potential” strategy, highlighting investments in growth brands, beauty, and operational improvement. ([victoriassecretandco.com](https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-announces-key-leadership-appointments-drive/?utm_source=openai))
Geographically, the business remains primarily concentrated in the United States, while also serving customers internationally through digital commerce and selected retail channels. Recent developments are important for investors: in March 2026, the company reported fourth-quarter and full-year 2025 results that exceeded top- and bottom-line guidance, with comparable sales up in the quarter and for the full year. At the same time, VS&Co has had to manage a 2025 cyber incident and an ongoing shareholder activism situation, both of which matter for governance, brand perception, and operating resilience. ([victoriassecretandco.com](https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-reports-2025-fourth-quarter-and-full-year/?utm_source=openai))
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