Victoria's Secret & Co.: management transactions · United States · SEC (Form 4)

About Victoria's Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a United States-based, NYSE-listed apparel retailer focused on women’s intimate apparel and adjacent categories. Headquartered in Reynoldsburg, Ohio, the company traces its heritage back to the Victoria’s Secret brand, which became one of the most recognizable names in lingerie and women’s personal-care retail over the past several decades. Today, VS&Co sells through a combination of stores, e-commerce, and digital channels, giving it a broad omnichannel footprint across the U.S. and selected international markets. ([victoriassecretandco.com](https://www.victoriassecretandco.com/investors?utm_source=openai)) The group’s portfolio is centered on three consumer-facing brands: Victoria’s Secret, Victoria’s Secret PINK, and Adore Me. Victoria’s Secret is the core brand and spans bras, panties, lingerie, sleepwear, loungewear, swim, and beauty products. PINK is positioned toward a younger consumer base and offers casual apparel, comfort-focused intimates, and lifestyle items. Adore Me, acquired to strengthen the company’s digital and technology capabilities, adds a direct-to-consumer, data-led model with a broader size and budget range. Together, these brands allow VS&Co to address different customer needs across the women’s intimates market. ([victoriassecretandco.com](https://www.victoriassecretandco.com/investors?utm_source=openai)) From an industry standpoint, Victoria’s Secret & Co. competes in a highly brand-driven and promotion-sensitive market where product innovation, fit, merchandising, and omnichannel execution are critical. The company is working through a strategic reset centered on profitable growth, stronger brand health, and better execution across product and customer experience. Recent company communications reference its “Path to Potential” strategy, highlighting investments in growth brands, beauty, and operational improvement. ([victoriassecretandco.com](https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-announces-key-leadership-appointments-drive/?utm_source=openai)) Geographically, the business remains primarily concentrated in the United States, while also serving customers internationally through digital commerce and selected retail channels. Recent developments are important for investors: in March 2026, the company reported fourth-quarter and full-year 2025 results that exceeded top- and bottom-line guidance, with comparable sales up in the quarter and for the full year. At the same time, VS&Co has had to manage a 2025 cyber incident and an ongoing shareholder activism situation, both of which matter for governance, brand perception, and operating resilience. ([victoriassecretandco.com](https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-reports-2025-fourth-quarter-and-full-year/?utm_source=openai))