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Vera Bradley, Inc. Stock: price and insider trades · United States
1 insider bought €53k of shares over the last 90 days, the latest filed 07 Oct 2026.
Vera Bradley, Inc.: what insiders have been doing
Every trade that managers of Vera Bradley, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Luxury & Fashion sector and is based in Fort Wayne, United States. It was founded in 1982. The last twelve months, up to 18 October 2026, brought 30 filings signed by 10 insiders.
Only purchases show up on the open market, 4 purchases in all worth €474k, filed by 3 insiders. The amount is not disclosed for 1 filing. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Biggest ticket of the year: €421k, bought by Meslow Andrew and made public on 15 December 2025. Among those who bought: 2 senior executives and 1 chief executive.
The most recent open-market purchase was published on 7 October 2026, 11 days ago. Typically, a trade is published a median of 4 days after it takes place. US insiders must file a Form 4 within two business days of a trade.
With 30 filings in twelve months, the company is more active than the median of 19 filings across the 5,813 companies we follow on the same exchange. Over the whole record (from 2016), the tally stands at 7 purchases and 25 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 January 2026), the company reported revenue of 269.7 m USD and net income of -47.8 m USD.
Other companies in the same market with recent insider buying flagged by our signals: GameStop Corp. and Heico Corp. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
170
Thresholds
n/a
Buy Volume
€987,034
7 ops. · all time
Sell Volume
€3M
25 ops. · all time
Who traded when
BuySaleAndrew Meslow2 buys
Ian Bickley2 buys
Ivan Brockman2 buys
Since the insiders bought
- +58.9%Entry US$3.77 · Close 15 Oct 2026 US$5.99
- +51.6%Entry US$2.17 · Close at T+90 US$3.29
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Vera Bradley, Inc. Strong Buy (bullish), based on 1 analysts. Average price target: US$7.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,591 of 24,158 companies
22.9
score / 100
Value14
Quality32
FCF yld-7.9%
Earn yld-29%
EV/EBITDA·
ROE-7.4%
Gross mgn46%
Net mgn-18%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$5.63
Analyst consensus
1 analystsStrong buy
US$7.00Target US$7.00(+24%)US$7.00
Income statement
RevenueUS$269.7M
Gross profitUS$125M46% margin
EBITDA-US$3.9M-1% margin
Net income-US$47.8M-3.7% margin
Valuation
PER (forward)51.2x
P/Book1.2x
Beta1.50
Balance sheet & cash
Market capUS$161.5M
Total debtUS$70.5M
Free Cash Flow-US$13.3M
Debt / Equity54%
Profitability & ownership
ROE-7.4%
ROA-2.1%
% insiders30.0%
% institutions37.5%
Last declaration on 7 October 2026
Declarations170 total
10,000 shares@ US$5.020.034% mcap83.6% of flowCommon SharesSEC:0001853943-26-000008:0
Canonical exit: 4 Jan 2027 (T+90)
2,500 shares@ US$4.000.0086% mcap100.0% of flowCommon SharesSEC:0001853943-26-000006:0
Canonical exit: 24 Dec 2026 (T+90)
30,273 shares@ US$3.910.10% mcap7.2% of flowCommon SharesSEC:0001632468-26-000013:0
13,709 sharesCommon StockSEC:0001565983-26-000008:0
28,901 sharesCommon SharesSEC:0001632468-26-000011:0
Canonical exit: 10 Sept 2026 (T+90)
1,008 sharesCommon StockSEC:0001565983-26-000006:0
9,110 sharesCommon StockSEC:0001565983-26-000006:1
2,911 sharesCommon StockSEC:0001565983-26-000006:2
9,845 shares@ US$3.394.4% of flowCommon StockSEC:0001565983-26-000004:0
4,174 shares@ US$3.391.9% of flowCommon StockSEC:0001565983-26-000004:1
221,239 shares0Common SharesSEC:0001632468-26-000005:0
25,074 shares0Common SharesSEC:0001853943-26-000002:0
25,074 shares0Common StockSEC:0001219751-26-000003:0
15,465 shares@ US$3.390.048% mcap3.2% of flowCommon SharesSEC:0001632468-26-000005:1
25,074 shares0Common StockSEC:0001504073-26-000002:0
88,496 shares0Common StockSEC:0002074104-26-000004:0
25,074 shares0Common SharesSEC:0001812044-26-000002:0
73,746 shares0Common SharesSEC:0002097626-26-000002:0
25,074 shares0Common StockSEC:0001655269-26-000003:0
25,074 shares0Common StockSEC:0001813979-26-000002:0
147,929 shares0Common SharesSEC:0001632468-26-000006:0
414,439 shares0Common StockSEC:0002074104-26-000005:0
22,112 shares0Common StockSEC:0001565983-26-000002:1
3,483 shares@ US$3.021.4% of flowCommon StockSEC:0001565983-26-000002:0
9,223 shares@ US$3.023.7% of flowCommon StockSEC:0001565983-26-000002:2
25 of 170 declarations
About Vera Bradley, Inc.
Vera Bradley, Inc. is a U.S.-listed company traded on the Nasdaq under ticker VRA and headquartered in Fort Wayne, Indiana, United States. For francophone investors looking at U.S. consumer equities, the company is best understood as a niche lifestyle and accessories brand owner rather than a broad apparel retailer. Its heritage brand was founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, originally built around colorful, highly recognizable designs intended to bring more personality to functional travel and everyday accessories.
Today, Vera Bradley operates through two brands: Vera Bradley and Pura Vida. The Vera Bradley brand remains the core asset and is associated with handbags, luggage, travel goods, fashion accessories, gifting items, and related lifestyle products. Its business model blends direct-to-consumer channels, including full-price and outlet stores in the United States, company websites, and selected marketplace activity, with a broader wholesale/distribution footprint. Pura Vida adds a complementary growth and audience layer, with a younger, more digital-native positioning centered on jewelry and lifestyle accessories. That combination gives the group exposure to different customer cohorts and merchandising cycles.
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From a competitive standpoint, Vera Bradley operates in a highly fragmented market. It competes with large specialty retailers, premium accessories brands, and digitally driven niche labels. The main competitive strengths are brand awareness, distinctive visual identity, and a long-standing association with giftable, colorful products. At the same time, the category is intensely promotional and highly sensitive to fashion trends, consumer spending, and execution quality across product, pricing, and channel mix.
Recent company updates point to an active restructuring and repositioning phase. In 2025 management discussed strategic turnaround efforts, and in 2026 the company described a broader transformation program called Project Sunshine. That initiative focuses on sharpening brand positioning, resetting go-to-market execution, rebuilding the digital ecosystem, implementing outlet changes, and improving organizational effectiveness. The most recent annual results indicated fiscal 2025 consolidated net revenues of $372.0 million, with roughly $30 million in cash and no debt, suggesting balance-sheet flexibility even as operating performance remains under pressure.
Overall, Vera Bradley is a small-cap U.S. consumer discretionary name whose investment case depends heavily on brand relevance, merchandising discipline, and successful execution of its turnaround strategy on the Nasdaq market in the United States.
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