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Sweetgreen, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 09 Apr 2026.
Sweetgreen, Inc.: what insiders have been doing
This page follows insider dealings at Sweetgreen, Inc. as filed with SEC (Form 4), a company from the Retail & Commerce sector. 12 insiders have disclosed 46 filings since 18 October 2025.
Purchases and sales both appear in the filings: 32 purchases (3 insiders, €3.8M) and 4 sales (2 insiders, €219k). Purchases outweigh sales by €3.6M. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Those buying include 1 major shareholder, 1 senior executive and 1 chief executive. Biggest ticket of the year: €2.8M, bought by Goldman Sachs Group Inc and made public on 9 April 2026.
With 46 filings in twelve months, the company is more active than the median of 4 filings across the 253 companies we follow on the same exchange. Our records for Sweetgreen, Inc. go back to 2021, with 33 purchases and 80 sales on the open market in total.
Within a 30-day window, 2 purchases overlapped with buying by a second insider. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The most recent open-market purchase was published on 9 April 2026, 192 days ago. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. For comparison, the SEC allows two business days to file a Form 4.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Dick's Sporting Goods, Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
246
Thresholds
n/a
Buy Volume
€4M
33 ops. · all time
Sell Volume
€51M
80 ops. · all time
Who traded when
BuySaleGoldman Sachs Group Inc29 buys
Reback Mitch4 sales
Jammet Nicolas2 buys1 sale
Jamie McConnell2 sales
Jason Miles Cochran2 sales
Julie Bornstein2 sales
+8 other insiders
Since the insiders bought
- +31.0%Entry 6.16 · Close at T+90 8.07
- +31.8%Entry 5.70 · Close at T+90 7.51
- -10.9%Entry 5.94 · Close at T+90 5.29
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
Income statement
Revenue605.9M
Net income-119.5M-19.7% margin
Last declaration on 18 August 2026
Declarations246 total
15,038 shares@ US$7.990380.0% of flowClass A Common StockSEC:0002066778-26-000006:0
1,401 shares@ US$8.0010.7% of flowClass A Common StockSEC:0002040500-26-000006:0
15,033 shares@ US$6.210.0100% mcap89.3% of flowClass A Common StockSEC:0002040500-26-000008:0
4,809 shares@ US$6.210.0032% mcap20.0% of flowClass A Common StockSEC:0002066778-26-000008:0
15,033 shares@ US$6.20880.0100% mcap100.0% of flowClass A Common StockSEC144:0001628280-26-057497
169,767 shares@ US$35.7718Class A Common StockSEC144:0001628280-26-057502
169,772 shares@ US$35.7709Class A Common StockSEC144:0001628280-26-057498
4,809 shares@ US$6.20890.0032% mcap100.0% of flowClass A Common StockSEC144:0001628280-26-057496
24,115 sharesClass A Common StockSEC:0001429248-26-000002:0
24,115 sharesClass A Common StockSEC:0001883345-26-000004:0
24,115 sharesClass A Common StockSEC:0001712044-26-000002:0
566,000 shares@ US$5.6995.4% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:0
Canonical exit: 6 Jul 2026 (T+90)
11,243 shares@ US$5.691.9% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:1
Canonical exit: 6 Jul 2026 (T+90)
2,063 shares@ US$5.660.3% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:2
Canonical exit: 6 Jul 2026 (T+90)
1,502 shares@ US$5.650.3% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:4
Canonical exit: 6 Jul 2026 (T+90)
1,496 shares@ US$5.690.3% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:5
Canonical exit: 6 Jul 2026 (T+90)
1,233 shares@ US$5.660.2% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:6
Canonical exit: 6 Jul 2026 (T+90)
1,020 shares@ US$5.690.2% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:7
Canonical exit: 6 Jul 2026 (T+90)
951 shares@ US$5.660.2% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:8
Canonical exit: 6 Jul 2026 (T+90)
901 shares@ US$5.660.2% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:9
Canonical exit: 6 Jul 2026 (T+90)
721 shares@ US$5.660.1% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:11
Canonical exit: 6 Jul 2026 (T+90)
375 shares@ US$5.690.1% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:13
Canonical exit: 6 Jul 2026 (T+90)
366 shares@ US$5.690.1% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:14
Canonical exit: 6 Jul 2026 (T+90)
341 shares@ US$5.690.1% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:15
Canonical exit: 6 Jul 2026 (T+90)
300 shares@ US$5.670.1% of flowClass A Common Stock, par value $0.001 per shareSEC:0001193125-26-150095:16
Canonical exit: 6 Jul 2026 (T+90)
25 of 246 declarations
About Sweetgreen, Inc.
Sweetgreen, Inc. is a U.S.-based fast-casual restaurant company listed on the NYSE under the ticker SG, and headquartered in Los Angeles, California, United States. The company was founded in 2007 by three Georgetown University students, who opened the first location in Washington, D.C. with the idea of making healthy, convenient food more accessible. Since then, Sweetgreen has scaled from a single campus-area restaurant into a national brand with a growing footprint across major U.S. markets.
At the core of Sweetgreen’s business model is a menu built around bowls, salads, warm dishes, and seasonal ingredients prepared from scratch. The company positions itself as a healthier, more transparent alternative to traditional fast food, with a strong emphasis on quality sourcing, culinary consistency, and a plant-forward approach. Rather than competing on price alone, Sweetgreen competes on brand, perceived food quality, convenience, and a digitally enabled customer experience.
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The company’s operating model combines physical restaurants with a technology layer that supports mobile ordering, pickup, delivery, loyalty engagement, and operational efficiency. Sweetgreen has invested heavily in its app, order-ahead functionality, and customer relationship tools, which are intended to improve repeat usage and make the brand more habitual. This makes the company part restaurant operator, part consumer technology platform, in an increasingly competitive fast-casual landscape.
From a competitive standpoint, Sweetgreen sits between premium healthy eateries and mainstream quick-service chains. It faces competition from salad-focused concepts, fast-casual peers, grocery prepared-food offerings, and broader restaurant brands that have upgraded their health positioning. Its strategic edge lies in a differentiated brand identity, a clear food philosophy, and a streamlined menu architecture designed to scale across dense urban and suburban locations.
Geographically, Sweetgreen remains concentrated in the United States, with more than 225 locations across multiple states and a focus on major metropolitan areas. That footprint reflects a selective expansion strategy aimed at markets with strong demand for convenient, higher-quality lunch and dinner options. For investors, this means the story is still fundamentally a growth and scaling narrative rather than a mature national chain.
Recent company highlights have centered on continued network expansion, product and technology innovation, and sustainability messaging. Sweetgreen has also emphasized its carbon-neutrality goal by the end of 2027, reinforcing its brand as a mission-driven restaurant operator. For equity investors monitoring SEC Form 4 insider activity, the key questions remain execution, unit economics, same-store traffic trends, and the company’s ability to convert brand affinity into durable profitability over time.
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