1 800 FLOWERS COM INC: management transactions · United States · SEC (Form 4)

About 1 800 FLOWERS COM INC

1-800-FLOWERS.COM, Inc. (ticker: FLWS) is a U.S.-listed distribution and e-commerce company traded on the NASDAQ Global Select Market in the United States. Historically rooted in floral retail, the company has evolved into a broader gifting platform spanning consumer flowers, gourmet food gifts, personalized merchandise, and business gifting solutions. Its principal offices are in Jericho, New York, at Two Jericho Plaza, giving the company a distinctly U.S.-centric operational footprint supported by national logistics and a broad customer base. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1084869/000108486925000017/flws-20250629.htm)) The company’s origins date back to 1976, when founder Jim McCann opened his first florist shop in Manhattan. That brick-and-mortar beginning was later transformed by the use of the 1-800 toll-free number and the company’s early embrace of online retail, helping establish 1-800-FLOWERS.COM as one of the best-known names in occasion-based gifting in the United States. Over time, management has built a multi-brand portfolio to serve birthdays, anniversaries, sympathy occasions, holidays, and corporate gifting. ([franchise.1800flowers.com](https://franchise.1800flowers.com/story?utm_source=openai)) Operationally, FLWS reports three business segments: Consumer Floral & Gifts, BloomNet, and Gourmet Foods & Gift Baskets. Consumer Floral & Gifts includes the flagship 1-800-Flowers.com brand along with Personalization Mall, Things Remembered, FruitBouquets.com, and other direct-to-consumer assets. BloomNet is the floral network and services platform, providing order settlement, directories, access services, web hosting, marketing, designer education, and point-of-sale tools for member florists. Gourmet Foods & Gift Baskets includes Harry & David, Cheryl’s Cookies, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and other premium food-gift brands. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1084869/000108486925000017/flws-20250629.htm)) From a competitive standpoint, the company’s differentiation lies in its combination of strong consumer brands, multichannel fulfillment, and vertically integrated capabilities across flowers, gift baskets, baked goods, chocolates, and premium food products. That breadth allows FLWS to address a wide range of gifting occasions while leveraging cross-selling, personalization, and rapid delivery. Its BloomNet network also provides an ecosystem link to independent florists, reinforcing service coverage and order fulfillment reach. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1084869/000108486925000017/flws-20250629.htm)) Recent developments have been important for investors. The company completed the acquisition of Scharffen Berger on July 1, 2024, adding a premium chocolate platform to the Gourmet Foods & Gift Baskets segment. More recent SEC filings show management changes and separation arrangements, while the latest quarterly disclosures indicate continued pressure on demand and execution in parts of the gourmet segment. For investors, FLWS remains a specialized U.S. consumer/discretionary and gifting name, highly exposed to seasonality, marketing efficiency, and execution in a competitive e-commerce landscape. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1084869/000108486925000017/flws-20250629.htm))