MR BRICOLAGE: insider trades · France · AMF

About MR BRICOLAGE

MR BRICOLAGE is a French retail group and a benchmark player in the local home-improvement market, focused on DIY, home renovation, garden products and decoration. The group operates through three complementary banners: Mr.Bricolage, Mr.Bricolage Relais and Les Briconautes, while also extending its reach through e-commerce. Its business model is built around a network of independent retailers, combining brand strength, local entrepreneurship and operational flexibility. According to the company’s latest published information, the group had 1,068 points of sale as of 31 January 2026, including 454 stores operating under the Mr.Bricolage banner, 45 Mr.Bricolage Relais stores and 614 affiliated outlets, both in France and abroad. The group also highlights strong brand awareness and a strategic ambition to ensure that customers are within a short drive of a Mr.Bricolage store. The company’s roots date back to the Orléans area, where a dozen independent hardware retailers joined forces under the ANPF name, short for Association Nationale des Promoteurs du Faites-le-vous-même. This founding story is central to the group’s identity: proximity, local entrepreneurship and hands-on customer service have been part of its DNA since the beginning. Over time, the network expanded gradually through independent business owners, and a significant share of the stores is still owned and run by independent operators. This structure gives the brand a distinctive position versus more centralized large-format competitors in the sector. Operationally, MR BRICOLAGE relies on two core business lines: retail network operations and services provided to banners and affiliates. Its activities include product sourcing and referencing, network support, logistics, digital services and omnichannel development. The group emphasizes a multi-brand, multi-format and multi-channel strategy designed to match changing consumer habits. Historically, the brand’s strongest categories have been decoration and garden products, but its assortment also spans tools, technical products, structural DIY items and home-improvement solutions. MR BRICOLAGE holds a recognized position in the French local DIY market, a highly competitive segment shaped by a small number of major national and international chains. Its key differentiators are not large box-store scale, but geographic proximity, territorial coverage and close customer relationships. The company is listed on Euronext Growth Paris under ISIN FR0004034320 and continues to invest in network transformation, logistics modernization and territorial expansion, including international development across several European and African markets and French overseas territories.