No insider purchase over the last 90 days. The latest was filed 12 Jan 2026.
This page follows insider dealings at Ibotta, Inc. as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Denver, United States. The group dates from 2011. From 18 October 2025 to 18 October 2026, the disclosure feed for Ibotta, Inc. logged 172 filings by 18 insiders.
On the market, 1 insider bought (1 purchase) while 5 insiders sold (90 sales totalling €28.0M). The totals exclude 3 filings filed without an amount. Unlike grants, an open-market purchase is paid for by the insider, at the market price. Among those who bought: 1 senior executive. Biggest ticket of the year: €13.2M, sold by Clark Jermoluk Founders Fund I LLC and made public on 8 July 2026 (1.6% of market cap).
With 172 filings in twelve months, the company is more active than the median of 19 filings across the 5,812 companies we follow on the same exchange. Since 2024, the database holds 13 purchases and 120 sales by insiders of the company. The 10-K for the year ended 31 December 2025 shows 342.4 m USD of revenue and 3.6 m USD of net income.
The last insider purchase was made public on 12 January 2026, 279 days ago. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. For comparison, the SEC allows two business days to file a Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Celsius Holdings, Inc. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
+3 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
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Ibotta, Inc. (NYSE: IBTA) is a U.S.-based technology company focused on digital promotions and cash-back rewards for consumer brands and retailers. Headquartered in Denver, Colorado, United States, Ibotta has built its business around a simple value proposition: help consumer packaged goods brands drive measurable sales through targeted digital offers, while rewarding shoppers with cash back. The company describes its mission as “Make Every Purchase Rewarding” and positions the Ibotta Performance Network (IPN) as its core platform, capable of reaching more than 200 million consumers. Ibotta also states that it has credited American consumers with $2 billion in cash rewards to date, underscoring the scale of its network and the consumer appeal of its product.
Founded by Bryan Leach, Ibotta first gained traction as a consumer-facing cash-back app before expanding into a broader B2B2C model serving CPG brands and distribution partners. Its commercial engine is built on digital promotions: brands pay Ibotta to deliver offers to shoppers, and consumers receive rewards when they buy eligible products. This creates a performance-marketing framework that is more measurable than traditional couponing, with stronger data feedback, better audience targeting, and clearer return-on-investment economics for advertisers.
From a competitive standpoint, Ibotta occupies a differentiated position at the intersection of retail media, loyalty, and performance marketing. Its main assets include the IPN, cash-back offers, and newer product innovation such as LiveLift™, which management highlighted as a major industry-leading launch in 2025. The company has also emphasized improving execution and strengthening its core product, suggesting a post-IPO phase centered on operational discipline and product refinement.
Geographically, Ibotta’s business is primarily concentrated in North America, with the United States as its main market. The company’s platform is designed to serve large consumer brands and major distribution channels, allowing it to participate in the growing shift of marketing spend toward measurable digital commerce solutions. Recent notable developments include the release of first-quarter 2026 results, the announcement of participation in upcoming investor conferences in May 2026, the scheduled May 19, 2026 annual meeting of stockholders, and the opening of its new corporate headquarters in 2025. For investors, Ibotta represents a U.S.-listed NYSE growth story tied to digital promotions, consumer engagement, and data-driven commerce execution.
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 98 filings published between 22 July and 7 October 2026: 59 sales for EUR 11.7 million. 39 other filings (not open-market purchases or sales: grants, options, plans, sale notices, block transfers). Largest amounts: Leach Bryan (CEO AND PRESIDENT), sales of EUR 6.7 million; Swanson Luke Roy (CHIEF TECHNOLOGY OFFICER), sales of EUR 2.5 million; Lehrman Thomas D (Director), sales of EUR 2.3 million.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 13 October 2026 (UTC)
Headquarters: Denver, United States · Founded: 2011 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 342.4 m USD | 3.6 m USD | 0.12 USD | 10-K |
| Dec 2024 | 367.3 m USD | 68.7 m USD | 2.56 USD | 10-K |
| Dec 2023 | 320.0 m USD | 38.1 m USD | 1.42 USD | 10-K |
| Dec 2022 | 210.7 m USD | -54.9 m USD | -6.33 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.
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