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Helen of Troy Ltd Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 16 Jul 2025.
Helen of Troy Ltd: what insiders have been doing
This page follows insider dealings at Helen of Troy Ltd as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Hamilton, United States. The group dates from 1968. From 18 October 2025 to 18 October 2026, the disclosure feed for Helen of Troy Ltd logged 27 filings by 11 insiders.
None of the filings is a plain purchase or sale on the open market; they cover grants, option exercises and other movements. Grants and option exercises follow pay plans set in advance, so they reveal less about an insider's own view than a purchase made with personal money.
Compared with its exchange (5,812 companies, median 19 filings), a count of 27 filings is above the norm. Looking back to 2016, when coverage begins, insiders filed 4 purchases and 9 sales. For the fiscal year to 28 February 2026, the annual 10-K puts revenue at 1.79 bn USD and net income at -899.0 m USD.
Over the last twelve months, not one insider purchase of Helen of Troy Ltd stock was filed. The median gap between a trade and its publication by SEC (Form 4) is 1 day. For comparison, the SEC allows two business days to file a Form 4.
In the same sector, recent insider purchases at GameStop Corp. and Celsius Holdings, Inc. also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
235
Thresholds
n/a
Buy Volume
€499,128
4 ops. · all time
Sell Volume
€1M
9 ops. · all time
Who traded when
BuySaleBrian Grass1 buy
Judge Tessa1 buy
Scheuerman Tracy1 buy
Since the insiders bought
- +23.8%Entry US$22.70 · Close at T+365 US$28.10
- +28.0%Entry US$22.39 · Close at T+365 US$28.67
- +28.0%Entry US$22.39 · Close at T+365 US$28.67
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Helen of Troy Ltd Hold (neutral), based on 3 analysts. Average price target: US$31.67.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,106 of 24,148 companies
37.7
score / 100
Value47
Quality29
FCF yld20%
Earn yld-135%
EV/EBITDA·
ROE-11%
Gross mgn46%
Net mgn-50%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended February 2026 · cache
US$28.55
Analyst consensus
3 analystsHold
US$26.00Target US$31.67(+11%)US$40.00
Income statement
RevenueUS$1.8B
Gross profitUS$815.7M46% margin
EBITDA-US$727.8M-41% margin
Net income-US$899M-5.4% margin
Valuation
PER (forward)7.1x
P/Book0.8x
Beta1.34
Balance sheet & cash
Market capUS$667.8M
Total debtUS$833.7M
Free Cash FlowUS$131.9M
Debt / Equity85%
Profitability & ownership
ROE-11.1%
ROA2.8%
% insiders2.0%
% institutions101.9%
Last declaration on 13 October 2026
Declarations235 total
1,948 shares@ US$28.580.0084% mcap100.0% of flowCommonSEC144:0001959173-26-007356
496 shares@ US$25.640.0022% mcap0.8% of flowCommon Shares, Par value $0.10 per shareSEC:0000916789-26-000129:0
4,793 shares@ US$28.590.020% mcap100.0% of flowCommon Shares, Par value $0.10 per shareSEC:0000916789-26-000123:0
919 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000074:0
919 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000071:0
919 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000073:0
4,812 shares@ US$23.930.017% mcap7.0% of flowCommon Shares, Par value $0.10 per shareSEC:0000916789-26-000050:0
60,716 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000033:0
109,289 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000032:0
2,949 shares@ US$16.843.0% of flowCommon Shares, Par value $0.10 per shareSEC:0000916789-26-000029:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000025:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000024:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000020:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000021:0
1,288 shares@ US$17.640.0034% mcap1.4% of flowCommon Shares, Par value $0.10 per shareSEC:0000916789-26-000027:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000026:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000023:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000022:0
1,429 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-26-000019:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000124:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000122:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000121:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000128:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000127:0
1,253 shares0Common Shares, Par value $0.10 per shareSEC:0000916789-25-000126:0
25 of 235 declarations
About Helen of Troy Ltd
Helen of Troy Ltd (NASDAQ: HELE) is a U.S.-listed consumer products company headquartered in El Paso, Texas, United States. For French-speaking investors, the company is best understood not as a classic industrial manufacturer but as a branded consumer products platform with exposure to home, beauty, wellness, and outdoor categories. The business was founded in Texas in 1968, began trading on the NASDAQ in 1972, and later reorganized in Bermuda in 1994. Despite that corporate structure, the operating footprint and strategic center of gravity remain closely tied to the United States.
Helen of Troy operates through two reportable segments: Beauty & Wellness and Home & Outdoor. Its portfolio includes well-known brands such as OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. This mix gives the company exposure to a broad range of consumer needs, from kitchen and household solutions to personal care, health-related products, and premium outdoor gear. Management positions the company around product innovation, quality, and competitive pricing, which places Helen of Troy in the middle ground between mass consumer goods groups and more specialized niche brands.
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From a competitive standpoint, Helen of Troy’s strength lies in its diversified brand architecture rather than reliance on a single flagship label. That diversification can support resilience across end markets, but it also leaves the group exposed to demand cycles across several categories, as well as to margin pressure from input costs, logistics, and promotional activity. The company sells globally through a broad distribution network that reaches mass retail, specialty retail, and consumer-facing channels, while maintaining its headquarters and key leadership functions in the United States.
Recent developments show a company focused on operational reset and portfolio optimization. In 2025, Helen of Troy highlighted transformation initiatives under “Project Pegasus,” aimed at simplifying the organization, improving supply-chain efficiency, optimizing indirect spending, and enhancing cash flow. The company also announced that G. Scott Uzzell would become Chief Executive Officer effective September 1, 2025. More recently, management reiterated priorities around innovation, supply-chain diversification, and improving execution amid a still-challenging consumer backdrop. For investors in France, Belgium, or Switzerland, HELE is therefore a global branded consumer company listed on the NASDAQ in the United States, with a turnaround element that makes operational delivery and margin recovery especially important.
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