Insiders Trades
e.l.f. Beauty, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 23 Feb 2026.
e.l.f. Beauty, Inc.: what insiders have been doing
e.l.f. Beauty, Inc. belongs to the Luxury & Fashion sector. Filings by its managers are published through SEC (Form 4). Between 18 October 2025 and 18 October 2026, 21 insiders published 84 filings.
The record shows 1 purchase on the open market worth €395k, made by 1 insider, against 34 sales worth €21.2M by 7 insiders. The totals exclude 9 filings filed without an amount. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 1 senior executive. One trade stands out by size: a sale of €2.3M from Amin Tarang, disclosed on 28 April 2026, or 0.048% of market capitalisation.
Compared with its exchange (5,813 companies, median 19 filings), a count of 84 filings is above the norm. Since 2021, the database holds 1 purchase and 219 sales by insiders of the company. The 10-K for the year ended 31 March 2026 shows 1.64 bn USD of revenue and 26.3 m USD of net income.
The latest purchase dates back some time: it was published 237 days ago, on 23 February 2026. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. Section 16 rules allow two business days to file each Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Other companies in the same sector with recent insider buying flagged by our signals: G III Apparel Group Ltd. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
414
Thresholds
n/a
Buy Volume
€394,944
1 ops. · all time
Sell Volume
€124M
219 ops. · all time
Who traded when
BuySaleTarang Amin19 sales
Joshua Allen Franks9 sales
Mandy J. Fields9 sales
Milsten Scott6 sales
Marchisotto Kory5 sales
Hartnett Jennifer Catherine4 sales
+4 other insiders
Since the insiders bought
- -42.9%Entry US$94.83 · Close at T+90 US$54.13
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate e.l.f. Beauty, Inc. Buy (bullish), based on 16 analysts. Average price target: US$105.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,044 of 24,148 companies
37.9
score / 100
Value30
Quality46
FCF yld2.8%
Earn yld0.4%
EV/EBITDA47.4x
ROE6.0%
Gross mgn71%
Net mgn1.6%
Debt/EBITDA5.7x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended March 2026 · cache
US$109.23
Analyst consensus
16 analystsBuy
US$65.00Target US$105.00(-4%)US$127.00
Income statement
RevenueUS$1.6B
Gross profitUS$1.2B71% margin
EBITDAUS$160.6M10% margin
Net incomeUS$26.3M3.4% margin
Valuation
PER (trailing)111.5x
PER (forward)28.3x
P/Book5.5x
Beta1.60
Balance sheet & cash
Market capUS$6.4B
Total debtUS$916.9M
Free Cash FlowUS$190.1M
Debt / Equity80%
Profitability & ownership
ROE6.0%
ROA5.1%
% insiders2.9%
% institutions98.6%
Last declaration on 14 October 2026
Declarations414 total
8,366 shares@ US$110.006Common Stock, $0.01 par valueSEC:0001610717-26-000439:0
71,000 shares@ US$26.840.031% mcap1.9% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000425:0
2,026 shares@ US$105.00770.0035% mcap0.2% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000425:3
23,072 shares@ US$102.83510.039% mcap2.4% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000425:1
21,902 shares@ US$103.65740.037% mcap2.3% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000425:2
47,000 shares@ US$100.970.078% mcap56.2% of flowCommonSEC144:0001950047-26-009961
7,965 shares@ US$103.83160.014% mcap7.1% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000412:0
4,650 shares@ US$104.72790.0081% mcap4.2% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000412:1
2,850 shares@ US$105.64630.0050% mcap2.6% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000412:2
600 shares@ US$106.61230.0011% mcap0.5% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000412:3
3,300 shares0Common Stock, $0.01 par valueSEC:0001610717-26-000410:0
200 shares@ US$110.000.0004% mcap0.2% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000410:1
16,065 shares@ US$109.670.029% mcap100.0% of flowCommonSEC144:0001950047-26-009192
20,836 shares0Common Stock, $0.01 par valueSEC:0001610717-26-000403:0
20,836 shares0Common Stock, $0.01 par valueSEC:0001610717-26-000403:1
20,836 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:2
20,326 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:4
20,326 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:5
20,326 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:6
20,326 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:7
20,836 sharesCommon Stock, $0.01 par valueSEC:0001610717-26-000403:3
71,000 shares@ US$26.840.032% mcap2.1% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000402:0
5,512 shares@ US$110.000.010% mcap4.7% of flowCommon Stock, $0.01 par valueSEC:0001610717-26-000401:0
1,939 shares0Common Stock, $0.01 par valueSEC:0001610717-26-000379:0
1,421 shares0Common Stock, $0.01 par valueSEC:0001610717-26-000380:0
25 of 414 declarations
About e.l.f. Beauty, Inc.
e.l.f. Beauty, Inc. (NYSE: ELF) is a U.S.-listed beauty company traded on the NYSE in the United States, with headquarters in Oakland, California, United States. Founded in 2004 with the launch of e.l.f. Cosmetics, the company was built on a clear proposition: make high-quality beauty more accessible through affordable pricing, digital-first marketing, and an inclusive brand message. Over time, e.l.f. Beauty has evolved from a single-brand makeup business into a multi-brand beauty platform with exposure to skincare, wellness-oriented beauty, and premium adjacencies.
The legacy core of the company is e.l.f. Cosmetics, a mass-market color cosmetics brand focused on the eye, lip, and face categories. It has a strong presence across retail partners and e-commerce, and it is widely recognized for delivering trend-driven products at accessible prices. The company expanded into skincare through e.l.f. SKIN and later strengthened that pillar with the 2023 acquisition of Naturium, which added another fast-growing skincare franchise. In 2020, e.l.f. Beauty launched Keys Soulcare with Alicia Keys, broadening the portfolio into a lifestyle beauty concept centered on skin care and wellness. In 2025, the company announced and completed the acquisition of rhode, a high-growth, multi-category lifestyle beauty brand, further diversifying the portfolio and adding a more premium brand layer.
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From a competitive standpoint, e.l.f. Beauty stands out for its speed, its social-media-led marketing engine, and its ability to gain market share in a highly competitive industry dominated by global cosmetics groups. The company emphasizes a combination of accessible pricing, innovation, and community-led brand building. Its portfolio includes clean and vegan products in parts of the assortment, and its approach is intentionally designed to resonate with younger, digitally engaged consumers. Distribution spans major retailers, specialty beauty channels, and direct-to-consumer online sales.
Geographically, the business remains most heavily exposed to the United States, but international expansion is becoming increasingly important. Management has opened a London office to support global growth and has also expanded through retail launches in Mexico, Europe, and the Gulf Cooperation Council region via Sephora. Recent highlights include continued revenue growth in fiscal 2025, the ongoing international rollout, and the rhode acquisition, which broadens category reach and increases strategic optionality. For investors, e.l.f. Beauty is best viewed as a growth-oriented beauty platform combining brand momentum, product innovation, and geographic expansion.
