No insider purchase over the last 90 days. The latest was filed 06 Jun 2025.
Deckers Outdoor Corp, classified in the Luxury & Fashion sector, is a listed company based in Goleta, United States, founded in 1973. Its insiders report their share dealings to SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Deckers Outdoor Corp logged 55 filings by 16 insiders.
All open-market trades in the period are sales: 4 sales worth €919k, by 4 insiders, with no purchase on record. The largest single trade was a sale of €453k by Shanahan Lauri M, published on 17 February 2026.
Typically, a trade is published a median of 2 days after it takes place. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Across the 5,810 companies tracked on its exchange, the median is 19 filings; at 55 filings, this issuer sits above that mark. Since 2016, the database holds 1 purchase and 68 sales by insiders of the company. On the fundamentals side, the SEC filing (10-K) for the period ending 31 March 2026 lists revenue at 5.47 bn USD and net income at 1.02 bn USD.
In the same market, recent insider purchases at GameStop Corp. and Heico Corp also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
+6 other insiders
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Deckers Outdoor Corp Buy (bullish), based on 22 analysts. Average price target: US$120.41.
Transparent value + quality ranking, distinct from the insider signal.
FY ended March 2026 · cache
25 of 406 declarations
Deckers Outdoor Corp. is a U.S.-based branded footwear and lifestyle company listed on the NYSE under the ticker DECK, in the United States. The company has built its investment case around a portfolio of niche brands that it has scaled into widely recognized consumer franchises. Its headquarters are in Goleta, California, giving it a West Coast base in the heart of the American casual and outdoor footwear ecosystem. ([ir.deckers.com](https://ir.deckers.com/?utm_source=openai))
Deckers traces its roots to the late 1970s and over time has evolved from a specialty outdoor/surf business into a global multi-brand platform. The company’s core brands today are HOKA, UGG and Teva. HOKA is the main growth engine and is positioned in premium performance footwear, especially running and trail, with a strong brand identity built around cushioning, comfort and technical innovation. UGG remains a globally recognized lifestyle brand, best known for its iconic boots but also active in footwear, apparel, accessories and home products. Teva serves the outdoor and utility segment with a more functional, versatile proposition. Deckers has also been simplifying its portfolio: SEC filings show Sanuk was sold in 2024 and Koolaburra.com was closed in 2025, signaling a sharper focus on the highest-return brands. ([deckers.com](https://www.deckers.com/brands?utm_source=openai))
From a commercial standpoint, Deckers sells through a mix of wholesale, direct-to-consumer and digital channels, including its own websites and company-operated stores. The company states that its products are sold in more than 50 countries and territories, which gives it meaningful international reach despite its U.S. headquarters and listing. Competitively, the group stands out for brand equity, product innovation, pricing power and disciplined channel management. In a crowded footwear market, HOKA has become a particularly important differentiator, while UGG continues to provide scale, profitability and brand recognition across fashion and casual lifestyle categories. ([ir.deckers.com](https://ir.deckers.com/?utm_source=openai))
Recent developments underscore the company’s continued brand-building strategy. Deckers’ investor relations site highlighted its third-quarter fiscal 2026 results in January 2026, while the company homepage showcased new HOKA product launches in early 2026, reinforcing the central role of innovation and product cadence in the story. For investors, Deckers is best understood as a premium U.S.-listed consumer company whose long-term performance depends on the strength of its brands, execution across wholesale and direct channels, and continued momentum at HOKA alongside the resilience of UGG. ([deckers.com](https://www.deckers.com/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Goleta, United States · Founded: 1973 · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Mar 2026 | 5.47 bn USD | 1.02 bn USD | 7.02 USD | 10-K |
| Mar 2025 | 4.99 bn USD | 966.1 m USD | 6.33 USD | 10-K |
| Mar 2024 | 4.29 bn USD | 759.6 m USD | 4.86 USD | 10-K |
| Mar 2023 | 3.63 bn USD | 516.8 m USD | 3.23 USD | 10-K |
| Mar 2022 | 3.15 bn USD | 451.9 m USD | 16.26 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.