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Crocs, Inc. Stock: price and insider trades · United States
2 insiders bought €528k of shares over the last 90 days, the latest filed 16 Sept 2026.
Crocs, Inc.: what insiders have been doing
Every trade that managers of Crocs, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Luxury & Fashion sector and is based in Longmont, United States. It was founded in 2002. In the past year (18 October 2025 to 18 October 2026), 46 filings came from 16 insiders.
Open-market activity splits into 5 purchases totalling €721k and 12 sales totalling €8.8M; 3 insiders sit on the buying side and 3 insiders on the selling side. Taken together, the sales exceed the purchases by €8.1M. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Those buying include 3 senior executives. At €1.6M, the sale published on 9 June 2026 by Rees Andrew is the largest of the period (0.034% of market cap).
The data flag 2 purchases as part of a group of insiders buying within 30 days of each other. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The last insider purchase was made public on 16 September 2026, 32 days ago. The median gap between a trade and its publication by SEC (Form 4) is 2 days. Section 16 rules allow two business days to file each Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Compared with its exchange (5,811 companies, median 19 filings), a count of 46 filings is above the norm. Over the whole record (from 2016), the tally stands at 30 purchases and 59 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 4.04 bn USD and net income of -81.2 m USD.
In the same market, recent insider purchases at GameStop Corp. and Heico Corp also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
304
Thresholds
n/a
Buy Volume
€6M
30 ops. · all time
Sell Volume
€47M
59 ops. · all time
Who traded when
BuySaleAndrew Rees9 sales
Thomas J. Smach3 buys3 sales
Healy Susan L.2 buys
John B. Replogle2 buys
Beth J. Kaplan1 buy
Ian Bickley1 sale
+3 other insiders
Since the insiders bought
- +11.5%Entry US$74.18 · Close at T+90 US$82.73
- +53.4%Entry US$84.70 · Close at T+365 US$129.97
- +31.3%Entry US$99.22 · Close at T+365 US$130.24
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Crocs, Inc. Buy (bullish), based on 12 analysts. Average price target: US$137.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 14,324 of 24,148 companies
46.0
score / 100
Value40
Quality52
FCF yld11%
Earn yld-1.4%
EV/EBITDA31.3x
ROE42%
Gross mgn58%
Net mgn-2.0%
Debt/EBITDA6.7x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$117.53
Analyst consensus
12 analystsBuy
US$95.00Target US$137.00(+17%)US$163.00
Income statement
RevenueUS$4B
Gross profitUS$2.4B58% margin
EBITDAUS$240.5M6% margin
Net income-US$81.2M14.6% margin
Valuation
PER (trailing)10.3x
PER (forward)7.9x
P/Book4.1x
Beta1.56
Balance sheet & cash
Market capUS$5.6B
Total debtUS$1.6B
Free Cash FlowUS$659.2M
Debt / Equity122%
Profitability & ownership
ROE42.3%
ROA12.0%
% insiders3.1%
% institutions103.3%
Last declaration on 24 September 2026
Declarations304 total
4,701 shares@ US$124.580.0097% mcap67.8% of flowCommon StockSEC:0002037213-26-000007:0
680 shares@ US$111.490.0013% mcap1.2% of flowCommon StockSEC:0001194106-26-000014:0
Canonical exit: 14 Dec 2026 (T+90)
885 shares@ US$112.12150.0016% mcap48.4% of flowCommon StockSEC:0001247154-26-000005:0
Canonical exit: 14 Dec 2026 (T+90)
1,000 shares@ US$109.2650.0018% mcap1.7% of flowCommon StockSEC:0001194106-26-000012:0
Canonical exit: 9 Dec 2026 (T+90)
3,000 shares@ US$109.42150.0054% mcap5.2% of flowCommon StockSEC:0001194106-26-000012:1
Canonical exit: 9 Dec 2026 (T+90)
5,796 shares@ US$137.41430.013% mcap1.7% of flowCommon StockSEC:0001609901-26-000014:0
928 shares@ US$139.03720.0021% mcap0.3% of flowCommon StockSEC:0001609901-26-000014:2
9,576 shares@ US$138.38120.022% mcap2.9% of flowCommon StockSEC:0001609901-26-000014:3
8,696 shares@ US$139.39380.020% mcap2.6% of flowCommon StockSEC:0001609901-26-000014:4
800 shares@ US$140.01630.0018% mcap0.2% of flowCommon StockSEC:0001609901-26-000014:5
4,204 shares@ US$137.96030.0096% mcap1.3% of flowCommon StockSEC:0001609901-26-000014:1
19,072 shares@ US$138.91150.044% mcap63.7% of flowCommonSEC144:0001950047-26-007866
10,928 shares@ US$138.01690.025% mcap36.3% of flowCommonSEC144:0001950047-26-007832
10,000 shares@ US$137.640.023% mcap100.0% of flowCommonSEC144:0001950047-26-007833
200,000 shares@ US$6.980.023% mcap3.0% of flowCommon StockSEC:0001609901-26-000011:0
105,610 shares@ US$141.190.25% mcap32.2% of flowCommon StockSEC:0001609901-26-000011:1
1,252 sharesCommon StockSEC:0001160547-26-000004:0
1,291 sharesCommon StockSEC:0001194106-26-000007:1
1,291 sharesCommon StockSEC:0001218163-26-000003:1
1,252 sharesCommon StockSEC:0001247154-26-000003:0
1,252 sharesCommon StockSEC:0001503546-26-000003:0
1,252 sharesCommon StockSEC:0002006183-26-000002:0
1,252 sharesCommon StockSEC:0001632468-26-000009:0
2,817 sharesCommon StockSEC:0001194106-26-000007:0
1,252 sharesCommon StockSEC:0001218163-26-000003:0
25 of 304 declarations
About Crocs, Inc.
Crocs, Inc. is a U.S.-listed consumer brand on the NASDAQ exchange in the United States (United States), best known for its distinctive molded footwear and for turning a once-niche product into a globally recognized lifestyle brand. The company was founded in 2002 in Colorado and has since built a highly visible position in casual footwear through a brand proposition centered on comfort, practicality, customization, and intentionally unconventional design. Its global headquarters is now in Broomfield, Colorado, following the move from Niwot. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
Crocs’ core business is the design, marketing, and distribution of casual shoes for men, women, and children. The flagship Crocs brand is closely associated with Croslite™, the company’s proprietary foam-like material, which has become central to its product identity. The portfolio extends beyond classic clogs to sandals, slides, platforms, indoor/outdoor casual shoes, and related accessories and charms that support consumer engagement and personalization. The company operates an omnichannel model that combines direct-to-consumer, wholesale, and digital commerce, giving it broad reach across markets and customer segments. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
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From a competitive standpoint, Crocs occupies a unique place in footwear. It is not simply a shoe manufacturer; it is a highly recognizable consumer brand with strong visual identity, recurring product drops, and collaboration-led marketing that helps sustain cultural relevance. Over time, the company has expanded beyond the core Crocs brand to include HEYDUDE, giving management a second platform to diversify growth and broaden the customer base. That two-brand structure supports a mix of direct-to-consumer, wholesale, and international exposure. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
Geographically, Crocs has a global footprint, with a meaningful share of sales generated outside the United States. Recent management commentary points to solid international momentum for the Crocs brand and improved direct-to-consumer performance. In January 2026, the company launched “Wonderfully Unordinary,” its first new global omnichannel brand narrative in nearly a decade, underscoring a renewed focus on storytelling, self-expression, and long-term brand building. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
Recent company updates also highlight strong cash generation, share repurchases, and debt reduction, even as the consumer backdrop remains uneven. Through 2025 and into early 2026, Crocs reported better-than-expected results, supported by innovation across categories, resilient direct-to-consumer growth, and continued capital returns to shareholders. The company also made management changes and organizational adjustments to improve execution and long-term efficiency. For French-speaking investors, Crocs stands out as a U.S.-listed discretionary consumer name on NASDAQ with a rare combination of brand equity, profitability, and shareholder-return discipline. ([investors.crocs.com](https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc--Reports-Fourth-Quarter-and-Full-Year-2025-Results-Issues-First-Quarter-and-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
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