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3 insiders bought €29k of shares over the last 90 days, the latest filed 16 Oct 2026.
Baozun Inc. - W: what insiders have been doing
Baozun Inc. - W, classified in the Retail sector, is a listed company. Its insiders report their share dealings to HKEX. The last twelve months, up to 18 October 2026, brought 56 filings signed by 7 insiders.
On the market, 6 insiders bought (53 purchases totalling €170k) while 1 insider sold (1 sale). No amount is published for 7 filings, which the totals therefore leave out. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 6 senior executives. At €9,295, the purchase published on 29 June 2026 by Wu Junhua is the largest of the period (0.0066% of market cap).
For context, the typical company on the same exchange (median of 750 companies) published 5 filings over the same period, against 56 filings here. Looking back to 2026, when coverage begins, insiders filed 53 purchases and 1 sale.
Within a 30-day window, 44 purchases overlapped with buying by a second insider. Such overlaps are known as a cluster signal: distinct people reaching the same decision at about the same time. The last insider purchase was made public on 16 October 2026, 2 days ago. Filings reach the HKEX feed a median of 4 days after the trade. The shorter that gap, the sooner other investors can see what insiders have done.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Every figure here comes from the filings published by HKEX and describes the past, not future prices; it is not investment advice.
Insider Decl.
56
Thresholds
n/a
Buy Volume
€169,661
53 ops. · all time
Sell Volume
n/a
1 ops. · all time
Who traded when
BuySaleQiu Wenbin36 buys
Wu Junhua12 buys
Ye Changqing1 buy1 sale
Yu Bin2 buys
Chan Yiu Pong1 buy
Hsia Steve Hsien-Chieng1 buy
Since the insiders bought
- +10.6%Entry HK$7.70 · Close 15 Oct 2026 HK$8.51
- +19.2%Entry HK$7.14 · Close 15 Oct 2026 HK$8.51
- +29.9%Entry HK$6.55 · Close 15 Oct 2026 HK$8.51
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,460 of 24,148 companies
36.7
score / 100
Value34
Quality39
FCF yld16%
Earn yld-15%
EV/EBITDA59.6x
ROE-1.2%
Gross mgn51%
Net mgn-2.4%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
HK$9.39
Analyst consensus
2 analysts2.00/5
HK$7.60Target HK$8.50(-9%)HK$9.40
Income statement
RevenueHK$9.9B
Gross profitHK$5.1B51% margin
EBITDAHK$65.6M1% margin
Net income-HK$242.1M-1.3% margin
Valuation
PER (trailing)26.8x
P/Book0.4x
Beta0.39
Balance sheet & cash
Market capHK$1.6B
Total debtHK$2.3B
Free Cash FlowHK$266.6M
Debt / Equity34%
Profitability & ownership
ROE-1.2%
ROA0.9%
% insiders20.9%
% institutions6.4%
Last declaration on 16 October 2026
Declarations56 total
17,400 shares@ HK$1.148ShareXHKGHKEX:DA20261016E00359
Canonical exit: 12 Jan 2027 (T+90)
18,000 shares@ HK$1.11230.0013% mcap2.2% of flowShareXHKGHKEX:DA20261014E00275
Canonical exit: 10 Jan 2027 (T+90)
17,400 shares@ HK$1.15660.0013% mcap2.2% of flowShareXHKGHKEX:DA20261014E00276
Canonical exit: 11 Jan 2027 (T+90)
20,700 shares@ HK$0.95140.0015% mcap2.2% of flowShareXHKGHKEX:DA20260923E00053
Canonical exit: 20 Dec 2026 (T+90)
21,000 shares@ HK$0.95940.0015% mcap2.3% of flowShareXHKGHKEX:DA20260923E00052
Canonical exit: 17 Dec 2026 (T+90)
21,300 shares@ HK$0.94690.0015% mcap2.3% of flowShareXHKGHKEX:DA20260918E00536
Canonical exit: 16 Dec 2026 (T+90)
21,900 shares@ HK$0.9150.0015% mcap2.3% of flowShareXHKGHKEX:DA20260918E00535
Canonical exit: 15 Dec 2026 (T+90)
21,900 shares@ HK$0.90770.0015% mcap2.2% of flowShareXHKGHKEX:DA20260917E00101
Canonical exit: 14 Dec 2026 (T+90)
21,900 shares@ HK$0.91380.0015% mcap2.3% of flowShareXHKGHKEX:DA20260917E00100
Canonical exit: 13 Dec 2026 (T+90)
174,000 sharesShareXHKGHKEX:DA20260901E00146
Canonical exit: 26 Nov 2026 (T+90)
51,807 sharesShareXHKGHKEX:DA20260702E00050
2 sharesShareXHKGHKEX:DA20260702E00049
30,000 shares@ HK$0.93660.0023% mcap3.2% of flowShareXHKGHKEX:DA20260623E00448
Canonical exit: 20 Sept 2026 (T+90)
30,000 shares@ HK$0.92380.0022% mcap3.2% of flowShareXHKGHKEX:DA20260623E00447
Canonical exit: 16 Sept 2026 (T+90)
30,000 shares@ HK$0.90670.0022% mcap3.1% of flowShareXHKGHKEX:DA20260618E00143
Canonical exit: 14 Sept 2026 (T+90)
30,000 shares@ HK$0.94460.0023% mcap3.2% of flowShareXHKGHKEX:DA20260618E00144
Canonical exit: 15 Sept 2026 (T+90)
30,000 shares@ HK$0.90670.0022% mcap3.1% of flowShareXHKGHKEX:DA20260617E00040
Canonical exit: 10 Sept 2026 (T+90)
30,000 shares@ HK$0.930.0022% mcap3.1% of flowShareXHKGHKEX:DA20260617E00041
Canonical exit: 13 Sept 2026 (T+90)
25 of 56 declarations
About Baozun Inc. - W
Baozun Inc. is a company specializing in distribution and commerce, listed on the Hong Kong Stock Exchange. It provides e-commerce solutions for brands in China.
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