Wilfried GUERRAND

About Wilfried GUERRAND

Wilfried Guerrand currently holds a key leadership position at Hermès International as Managing Director Métiers, Information Systems and Data. A member of the Group Executive Committee since 2014, he has steadily expanded his scope over time, supporting Hermès in the development of its métiers, its information systems, and its data capabilities. In 2025, his responsibilities also include oversight of the Perfume and Beauty métier, adding to a long-standing portfolio that has covered several of the Maison’s major business areas. He graduated from Neoma Business School and holds an MBA from the TRIUM programme, jointly delivered by the London School of Economics, NYU Stern and HEC. Wilfried Guerrand has built an almost entirely internal career at Hermès, progressing through commercial, regional and métier leadership roles. He served as Managing Director of Hermès France for Hermès Sellier, then as Group Director of Sales, before becoming Managing Director Europe. He later led Hermès Femme, and in 2014 was appointed Executive Vice-President Digital Projects and E-commerce. In 2019, he took charge of several Hermès métiers as well as information systems and data. His career reflects a distinctive combination of expertise: a deep understanding of Hermès’ artisanal métiers and a strong command of digital transformation and omnichannel distribution. In a group where craftsmanship, brand consistency and customer experience are essential, he has helped support growth while preserving Hermès’ cultural and artisanal standards. His internal progression also demonstrates the long-term confidence placed in him by the organisation and his ability to handle strategically important, operationally complex responsibilities. More recently, his remit has been adjusted again, underscoring his central role in helping the Group adapt to new market, innovation and operational challenges. Wilfried Guerrand therefore stands among the Hermès executives most closely involved in structural transformation, at the intersection of commerce, digital, data and product excellence.