Valéry GERFAUD

About Valéry GERFAUD

Valéry Gerfaud is a French executive recognized for his work in digital, media, and technology innovation within the M6 group, the parent company of Métropole Télévision. Recent public sources identify him as Chief Technology and Digital Innovation Officer at Métropole Télévision and as a member of the group’s Executive Committee. He also appears in governance-related roles across several entities connected to the group’s digital and distribution ecosystem, underscoring a broad remit in transformation and platform strategy. His career is closely tied to the development of M6’s digital businesses. Public profiles and corporate records connect him with M6 Web, M6 Distribution Digital, Bedrock Streaming, and other companies involved in content distribution and online services. This suggests deep expertise in streaming, digital platform architecture, content monetization, and user-experience optimization, all of which are essential in a media environment where broadcasters must combine linear TV, catch-up, and on-demand services. At Métropole Télévision, Gerfaud is part of the leadership team supporting the group’s transition toward streaming-led consumption and non-linear viewing. Recent institutional publications highlight M6+ and the group’s evolving digital offering, which makes his technology remit strategically important. His responsibilities likely include overseeing infrastructure, product performance, and the technological choices that support audience growth and advertising monetization. More broadly, he represents a senior executive operating at the intersection of technology, content, and corporate strategy. In a diversified media group such as M6, that role requires decisions on innovation, data, user experience, and adaptation to changing consumption habits. Valéry Gerfaud therefore stands out as a key contributor to the group’s technological modernization and its competitive positioning in the French media landscape.