Thierry LIEVRE

About Thierry LIEVRE

Thierry Lièvre is the founder and long-standing executive leader of U10, now U10 CORP, a listed French company focused on promotional products, packaging, and brand communication solutions for retailers and consumer brands. Publicly available filings show that he has served since 21 February 2006 as both Chairman of the Board and Chief Executive Officer of U10 CORP. He is also listed as a director of the company and remains the group’s principal shareholder, both directly and through his holding company, LVR Capital. Recent corporate and regulatory documents confirm that he continues to sit at the center of the group’s governance. An entrepreneur over the long term, Lièvre built his career around the international development of U10, which he founded in 1994. His work has focused on building a distribution and sourcing platform able to serve retailers’ needs in promotional goods and packaging, with an emphasis on service quality, process industrialization, and supply-chain optimization. The available sources indicate that he led the company through several growth phases, including governance changes and capital-opening transactions. A notable milestone came in 2007, when the group announced a partnership with Apax, helping strengthen its resources for expansion. In U10 CORP’s governance, Thierry Lièvre represents a long-horizon entrepreneurial leadership style that combines strategic vision, capital control, and management continuity. His profile is associated with strong oversight of key-account relationships, the development of an international business platform, and a disciplined operating culture. The available information also points to his lasting involvement in capital allocation decisions and in steering the group’s performance, making him a central figure in both the ownership structure and corporate strategy of U10 CORP.