TALIA RAVIV

About TALIA RAVIV

Talia Raviv holds a major leadership role at Publicis Groupe as CEO of PMX Global Media Operation, the group’s worldwide media platform. Her career is defined by a long internal progression within Publicis Media, which she joined in 2004. She started as an outdoor media buyer for Verizon FiOS at Zenith and then advanced through a series of roles spanning multiple media disciplines, including out-of-home, digital, programmatic, and investment strategy. This sustained growth inside the organization gave her a deep understanding of global media markets and the evolving needs of international advertisers. Over time, Raviv took on increasingly strategic responsibilities. She led the launch of APEX Exchange across several major markets, including the United States, Mexico, Canada, the United Kingdom, and 16 additional international markets. In 2020, she became Global CEO of PMX, and in 2022 her remit expanded further when Publicis appointed her to oversee all of the group’s global media operations. At the time, Publicis described the move as part of a broader effort to build PMX into the company’s overarching global media platform, with a stronger product-first mindset and closer coordination with country CEOs. Her professional expertise sits at the crossroads of media transformation, operational integration, and client value creation. She has built a reputation as a leader who can coordinate international teams, support the evolution of media investment models, and strengthen collaboration across geographies and disciplines. In a business environment increasingly shaped by data, technology, and platform convergence, her role is central to Publicis Groupe’s global media strategy. Raviv therefore represents a highly operational executive profile, known for her command of media strategy, her international outlook, and her ability to scale complex organizations. Her career at Publicis is a strong example of long-term internal leadership development built on expertise, continuity, and execution.