Patrick CATHALA

About Patrick CATHALA

Patrick Cathala is a leading French executive in retail technology, best known as the founder and Chairman and Chief Executive Officer of AURES Technologies. He founded the group in 1989 with an entrepreneurial vision built on listening closely to the market and to customer needs, a philosophy that has remained central to the company’s identity. In its early years, AURES focused on OEM-oriented products, then expanded into the point-of-sale (POS) segment in 1994. A major milestone came in 1999, when the group was listed on Euronext Paris, marking its transition from a founder-led industrial business to a publicly traded company. In the 2000s, Patrick Cathala led the group’s international expansion, establishing subsidiaries in the United Kingdom in 2003, Germany in 2006, and the United States in 2009, reflecting a disciplined and selective growth strategy.\n\nUnder his leadership, AURES became a recognized player in POS terminals and peripherals, with a strong emphasis on product innovation and distinctive design. The launch of proprietary solutions such as the sango! integrated terminal illustrates the group’s ability to combine aesthetics, durability, and professional functionality. The company’s trajectory also shows a long-term management approach focused on building an international platform supported by brands, operating subsidiaries, and a multi-country commercial footprint.\n\nPatrick Cathala is also an experienced public-company executive with broad governance responsibilities. In 2019, he was serving as Chairman and Chief Executive Officer of AURES Technologies SA, while also holding several board and management roles across the group’s subsidiaries in Europe, the United States, and Australia. His career is associated with several strategic decisions: geographic diversification, in-house product development, stronger brand identity, and a clear positioning in retail technologies. In 2016, AURES was recognized for its growth and performance, a distinction that reflects the strength of the model developed under his leadership.